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The top documents of b2b-marketing-forum
The elusive buyer; new challenges in b2b marketing (Kees Henniphof)
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Behavioral Marketing: the end of segmentation in B2B Marketing
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Taking marketing measurement to new heights - Laura Patterson
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Building a sales enablement discipline - salespeople as customers (Harriet Morris)
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Vodafone Closed Loop Marketing Journey (Nord van de Mosselaer)
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Business Buyer Insights
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A progressive commitment – the sales and marketing marriage (Meagen Eisenberg)
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Explore engage en excite. New agendas for marketing and sales. (Arthur Simonetti)
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B2B Marketing Barometer 2012 - Reg van Steen
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Why marketing automation is indispensible (Shimon Ben Ayoun)
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Vernieuwen met communicatie in traditionele B2B omgeving
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Sales & Marketing alignment: Happy marriage or forced coexistence?
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Lead nurturing and Marketing Automation: 4 smart strategies (Walter van der Scheer)
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How to create a love story between marketing and sales (Kieran Flanagan)
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Content Driven Marketing as the strategic source of competitive advantage – Vincent Hooplot – ROBECO Groep
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Keys to Online Engagement in B2B
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Integrating social media into a successful B2B marketing plan b2 b-forum_webinar_december_2010
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Achieving true customer engagement
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Do the Maths – Why Numbers have replaced Creativity as the Core Marketing Discipline
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From Stretched to Strengthened, key findings from the IBM CMO Study – Ronald Velten – IBM
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