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The top documents of brainjuicer
Winning Hearts and Minds with Emotional Advertising: A Celebration of 5-Star U.S. Advertising from 2013
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IPA's "The Long and the Short of It" - BrainJuicer synopsis
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Let's Get Emotional About Digital
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Everyone Loves Cars...But Which Ones?
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10 Things We've Learned About Concept Screening
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Top 10 Tips for Concept Creation
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Everyone Loves Cosmetics...But Which Ones?
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Which Banks Win People's Hearts?
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The Anatomy of Humbug - Book Review
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A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths
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FeelMore50™ Olympics: 2016’s Gold Medal Winners and Runners Up
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Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Success
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System1 Digital Ad Testing: From Short-Term Sales to Long-Term Growth
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Valentine
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An Update on UK XMAS Ads: 'Tis the Season for Brand Growth
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The Irrationality of Measuring Brand Performance: Using Fame, Feeling & Fluency to Track Coca-Cola
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The 10 Top Tips to Help Every Modern Marketer Build a 5-Star Concept
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