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The top documents of cbr-conference
2005-Gaming or Sharing at Lan Parties: What is going on?
560 views
2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
9.149 views
Brand Relationship Quality and the implications for loyalty
60 views
Brand Authenticity in Healthcare
54 views
Defining brand relationships based on image-in-use and image heritage
76 views
The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats
153 views
The influence of warmth and competence
93 views
Brand Love Interpersonal or Parasocial Relationship?
99 views
Self-Identity and Brand Choice: A Brand Relationship Perspective
47 views
Multiple endorsements and consumer human brand attachment
169 views
How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company
42 views
Generating brand culture in online brand communities
61 views
The effects of contextual motivations on the Consumer-Brand Relationship
54 views
How Relationships with Consumer Ad Creators Develop and Affect Viewer Response
147 views
The role of product category for brand relationships
80 views
How employee brand relationships and employee relationship co-exist
185 views
Warmth and competence as drivers of alumni loyalty and giving in higher education
66 views
The business case for Consumer Brand Relationships
81 views
Interpersonal Primacy and Templates in Consumer-Brand Relationships
38 views
Passion for the Brand and Consumer Brand Relationships
215 views
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