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The top documents of drthomasbrand
From product brands to concept brands the evolution of brand management
1.499 views
Does market information, marketing and consumer research have a role in business?
173 views
What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands.
591 views
How to use what makes your country unique to create competitive advantage
284 views
A view on brand portfolio management, innovation, profitability and corporate culture
329 views
Impactoftechnologystrategiccommunication
77 views
Social media: new marketing tools –
622 views
A View On Brand Portfolio Management, Innovation, Profitability And Corporate Culture.
1.583 views
Creating meaning in the way we satisfy consumer needs and engage with them
939 views
A "mathematical" diagnostic tool for how to create and manage brand wealth
905 views
The Paradox Of Strategy Today
231 views
Uj Sustainability
201 views
The Future of Brands
4.030 views
Emerging economies: the re-emergence of brand eminence?
1.119 views
More consumer data - but less insight? How to leverage consumer data and insights to do better marketing.
144 views