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The top documents of hee-young-shin

Chap004 organizational buyer behavior
Chap004 organizational buyer behavior
714 views
Chap003 the purchasing function
Chap003 the purchasing function
1.259 views
Chap016 customer retention
Chap016 customer retention
615 views
Chap014 pricing and negotiating for value
Chap014 pricing and negotiating for value
689 views
Chap015 evaluating market effort
Chap015 evaluating market effort
300 views
Chap005 market opportunities current and potential customers
Chap005 market opportunities current and potential customers
353 views
Chap009 business marketing channels partnerships for customer service
Chap009 business marketing channels partnerships for customer service
288 views
Chap008 developing and managing offerings what do customers want
Chap008 developing and managing offerings what do customers want
264 views
Chap007 weaving marketing into the fabric of the firm
Chap007 weaving marketing into the fabric of the firm
190 views
Chap010 creating customer dialogue
Chap010 creating customer dialogue
149 views
Chap012 the one to-one media
Chap012 the one to-one media
215 views
Chap006 market strategy
Chap006 market strategy
254 views
Chap011 imc
Chap011 imc
590 views
Chap002 the character of business marketing
Chap002 the character of business marketing
479 views
Chap001 business markets & business marketing
Chap001 business markets & business marketing
513 views
Chap013 sales management
Chap013 sales management
323 views