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The top documents of itsma
The Best of ITSMA’s 20th Annual Conference
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ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing
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Increasing Marketing’s Relevance to the Business
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Increasing Marketing’s Relevance to the Business
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The Professional Diploma in Marketing for Business Services and Solutions
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ITSMA Marketing Technology Users Survey Abbreviated Summary
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2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation
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ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for Investment
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ITSMA Professional Services and Solutions, 2013 Brand Tracking Study Abbreviated Summary
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How Marketing Can Facilitate the Go-to-Market Strategy
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Four Critical Success Factors for Enabling Sales
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Six Steps to Crafting Effective Value Propositions
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How Buyers Consume: Content, Knowledge, and Wisdom, Results from the ITSMA How B2B Buyers Consume Information Survey, 2013
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Three Trends You Can’t Ignore, Results from the ITSMA How Buyers Consume Information Survey, 2012 Abbreviated Summary
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ITSMA’s Professional Services: 2012 Brand Tracking Study
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Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas
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ITSMA Online Survey: Marketing Transformation: Are we there yet?
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How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth - Abbreviated Summary
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ITSMA 2013 Budget Allocations and Trends Survey Abbreviated Summary
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