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The top documents of jawad-chaudhry
Chapter 3 (brand positioning)
118 views
Chapter 6 ((integrating marketing communications to build brand equity)
382 views
Chapter 7 (leveraging secondary branda ssociations to build brand equity)
145 views
Chapter 4 (choosing brand elements)
340 views
Chapter 1 (introduction to strategic brand management)
268 views
Chapter 5 (designing marketing programsto build brand equity)
312 views
Chapter 2 (social media marketing strategy)
424 views
Chapter 8 (social commerce)
594 views
Chapter 2 (customer based brand equity)
2.369 views
Social Media: Chapter 1 (horizontal revolution)
713 views
Chapter 3 (social consumers)
445 views
Chapter 5 (social community)
475 views
Chapter 10 (social metrics)
528 views
Chapter 7 (social entertainment)
594 views
Chapter 9 (social media for consumer insights)
401 views
Apple vs. android
43 views