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The top documents of marketingexperiments

Email Messaging: How overcoming 3 common errors increased clickthrough 104%
Email Messaging: How overcoming 3 common errors increased clickthrough 104%
1.430 views
Copywriting on Tight Deadlines
Copywriting on Tight Deadlines
5.903 views
Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads
936 views
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion
1.301 views
Does 'Green' Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an environmentally conscious campaign
Does 'Green' Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an environmentally conscious campaign
692 views
How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant result
How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant result
752 views
The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response
1.986 views
Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders
998 views
Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email
11.825 views
Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift
2.372 views
Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions
823 views
When Should You Reveal Price?
When Should You Reveal Price?
1.445 views
Converting PPC Traffic
Converting PPC Traffic
1.662 views
How Do Website Colors Impact Conversion?
How Do Website Colors Impact Conversion?
3.761 views
Hidden Friction
Hidden Friction
2.889 views
Reducing Form Fields
Reducing Form Fields
9.489 views
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion
1.522 views
The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes
The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes
2.247 views
Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion
Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion
1.346 views
How You Can Use Email to Discover the Essence of Your Value Propostion
How You Can Use Email to Discover the Essence of Your Value Propostion
1.202 views