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The top documents of phoenix-media-event

Chap09 Creative Strategy Implementation And Evaluation
Chap09 Creative Strategy Implementation And Evaluation
20.375 views
Chap19 Measuring The Effectiveness Of The Promotional Program
Chap19 Measuring The Effectiveness Of The Promotional Program
24.351 views
Chap11 Evaluation Of Broadcast Media
Chap11 Evaluation Of Broadcast Media
7.904 views
Chap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
32.914 views
Chap20 International Advertising And Promotion
Chap20 International Advertising And Promotion
20.366 views
Chap16 Sales Promotion
Chap16 Sales Promotion
30.159 views
Chap12 Evaluation Of Print Media
Chap12 Evaluation Of Print Media
8.763 views
Chap13 Support Media
Chap13 Support Media
6.905 views
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional Program
14.538 views
Chap21 Regulation Of Advertising And Promotion
Chap21 Regulation Of Advertising And Promotion
5.674 views
Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising And Promotion
Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising And Promotion
16.170 views
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
14.848 views
Chap15 The Internet And Interactive Media
Chap15 The Internet And Interactive Media
5.313 views
Chap14 Direct Marketing
Chap14 Direct Marketing
24.648 views
Chap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing Process
10.714 views
Chap01 An Introduction To Integrated Marketing Communications
Chap01 An Introduction To Integrated Marketing Communications
17.567 views
Chap05 The Communication Process
Chap05 The Communication Process
11.000 views
Chap06 Source, Message And Channel Factors
Chap06 Source, Message And Channel Factors
10.932 views
Chap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer Behavior
13.131 views