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The top documents of tjamisonedu
Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
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Chapter 7: Developing and Managing Offerings
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Chapter 12: Public Relations and Sales Promotions
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Chapter 2: Strategic Planning
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Chapter 6: Creating Offerings
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Chapter 3: Consumer Behavior—How People Make Buying Decisions
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Chapter 4: Business Buying Behavior
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Chapter 9: Using Supply Chains to Create Value for Customers
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Chapter 5: Market Segmenting, Targeting, and Positioning
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Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence
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Chapter 8: Using Marketing Channels to Create Value for Customers
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Chapter 1: What Is Marketing?
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Chapter 15: Price, the Only Revenue Generator
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Chapter 16: The Marketing Plan
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