- 1 - Genius Company Profile May 17, 2011. - 2 - KYE Groups Agama Product Home Appliances: Robotic...

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GeniusCompany Profile

May 17, 2011

KYE GroupsKYE Groups

Agama Product Agama Product Home Appliances: Robotic Vacuum Cleaner

OEMOEM

OBMOBM

OEM Product OEM Product PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader Cloud computing: Optical fiber transceiver hub Barcode printer, Barcode Reader Mobile phone IPTV remote controller

Genius ProductGenius Product PC peripherals: Mice, Keyboard, Tablet, NB Bag Audio: Speaker, Headset, Gaming Device Video: WebCam, DV, Projector, DSC Vehicle Recorder

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About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

Outline

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Headquarter: Taipei, Taiwan, Factory: Dong Guan, China

Founded: November 3, 1983

Revenue: US$ 308 Million (2009), US$ 341 Million (2010)

Employees: 3,880 ~ 5380 (Taipei: 320, Branch office: 60, Factory: 3,500 ~ 5000)

Product lines:

- PC peripherals: Mice, Keyboard, Tablet, NB Bag

- Audio: Speaker, Headset, Gaming Device

- Video: WebCam, DV, Projector, DSC, Vehicle recorder

- iPad/Tablet accessory: Keyboard, Sleeve, Headset/Headphone, Speaker

Sales Office: USA (Miami, LA), China, UK, Germany, HK,

Marketing Rep. :

- Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela

- Europe: Poland, Hungary, Czech Rep., Romania, Turkey, Ukraine

- Asia-Pacific: India, Vietnam, China, Indonesia, Thailand

PR Consultant:

- America: USA, Latin America

- Europe: UK, Poland, Czech Rep., Romania, Spain, Turkey, Ukraine ,Germany

- Asia Pacific: Vietnam, India, Indonesia, South Africa, Thailand

About Us

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• brand launched

• First wheel mouse in the world

• Established manufacturing plant in Dong guan, China

• Received “National Award of Excellence” in Taiwan

• Publicly listed on Taiwan stock market

• Signed cross-licensing agreement with Microsoft

• New logo announced

• Received “Annual Brand Awards” in Russia

• Expanded to Consumer Electronics

• Received Microsoft “Best Vendor Award”

• Received “Taiwan Packaging Star “ in Taiwan• Received “Good Design Award“ in Japan• Received “G-Mark Award“ in Japan• One of Taiwan’s top 20 Global Brands• Won “IF Award “ in Germany• Received "Channel awards" in Latin America• Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceeded US$300 million

• One of Taiwan’s top 20 Global Brands

• Received “Best Upcoming Brand” in India

• Won “International Technology Award” in Central America

• The first Touch control Optical laser mouse in the world

Milestones

20032004

• Won “CES Innovations Award” in USA

•Won “red dot design award” in Germany

• Rank top 192 in Taiwan 1000 manufacturer

• Received “Best Peripherals” in Latin America

• Received “Best PC Peripherals Supplier Award in Argentina

• Won “CES Innovations Award” in USA

• Won “red dot design award” in Germany

• Received “Best Retail Award” in M.E.

• Received “Peripheral provider of the year” in M.E.

• Received "Channel awards" in Dominican Republic

• Won “IF communication Design Award “ in Germany

• Received “Info Tech 100” in Taiwan

• Received "Channel awards" in Latin America

• Received "RETAIL ACADEMY" in Middle East

(Elected for six consecutive years)

• Received "Channel awards" in Latin America•Received “Best Retail Award” in M.E.• Received “Peripheral provider of the year” in M.E.•Won “IF Product Design Award “ in Germany• Won “Red Dot” in Germany• Won “Best Choice Award ” in Computex

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Awards-Branding

2007 /2010Peripherals Vendor of

the Year Dubai

2007/2008 CES

Innovation AwardUSA

2007 Best Channel Award

Argentina

2007 Best Channel Award

Mexico

2007/2008 /2011Reddot

Design awardGermany

2005~2010Top 20 Global Brands

Taiwan

2005/2008/2009 Channel Award Latin America

2008/2009 Retail Academy

Middle East

2005/2009/2011 iF Design Award

Germany

2007MURI - Musiem rekor

Dunia Indoneisa

2007MURI - Musiem rekor

Dunia Indoneisa

2010 InfoChannel Award

Latin America

2011Best Choice Award

Taiwan

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Manufacturing in Dongguang since 1995 with 2 plants.

Genius shipped over 42M brand units in 2010.

Most suppliers are located nearby Dong Guang within 300 km can provide on time delivery.

Production Capability

D.K.C. Building-A (1998’)Production space: 21,000 square meterYearly Capacity: 34 million pcsYearly output value: US$ 168 million

D.K.C. Building-B (2007’)Pudcution space: 36,000 square meterYearly Capacity: 9 million pcsYearly output value: US$ 512 million

R&D / Business ScopeDT / NB / XPAD Peripherals

R&D / Business ScopeEmbedded System

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R&D / Business ScopeMobile Phone Peripherals

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QC080000

Factory Certification

1. Quality System• ISO 9001:2008

2. Health and Safety system• OHSAS 18001:2007

3. Environment system• ISO 14001:2004

4. RoHS Control • QC080000

5. Chemical lab • ISO/IEC 17025:2005

6. Green Production • IS14064-1:2006

7. EICC member since 2010 Oct.

ISO14001

ISO9001

OHSAS18001

IS14064-1

ISO/IEC 17025

To be updated in 2010 Q4

Qualified Manufacturing -Manufacturer Certification

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By Sea

By Air

By Train

Holland

Strategic Area

Poland

Brazil

North America

IndonesiaTurkey

VietnamMexico

Thailand

Global - Direct Distribution

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Sales over 10 years

2001 2002 2003 2004

395+3.8%

+72.4%

Global Financial

Downturn

(In millions of US$ )

+11% 317

2011 (E)

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2011 Q1 Growth by Geography

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Outline

About Genius

Genius Strategy

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Genius Strategy

Quality

Easy toUse

User satisfaction

AffordablePrice

PricePerformance

GeniusStrategy

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Product Strategy

Value-leading innovator with product patents

Simple and affordable

Better function and better profit

One-stop shopping service

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Outline

About Genius

Genius Strategy

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Innovative Technology

4D/8D 4D/8D Optical TouchOptical TouchTechnologyTechnology

DigitalDigital

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Patents

First scrolling mouse patent in the world.(Pat. US5530455)

Owner of 1,124patents around the world 597 patents for mice family.

First OPTO-Touch scrolling mouse (Pat. US7298362)

Ranked 88/54 in Taiwan for applied / approved patents in 2010

Classification Taiwan China Japan USA Germany Europe Subtotal Total

Invention 132 12 0　 49 2 0 195　

1,124　

Design 178 164 4 31 5 21 403

Utility Model 126 308 35 0　 57 0 526

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Patents

Optical Touch Controller Technology:Technology similar to touch panel technology

Applications: Let you scroll multi-directionally (4D, 8D or 360° pointing) comfortably

4D scrolling: Mice, Keyboards, Photo frames…

360° pointing: Presenter & Smart Phone

8D scrolling: Mice…

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ImageImage

WorkWork FunFun

MusicMusic

Genius has brought exciting innovations to the world of

peripherals to make human life simpler than before.

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Outline

About Genius

Genius Strategy

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Genius Brand Exposure

Promotion /Light bar,

promoter in retail and etc.

TV / RadioBanner exposure

Signboard 42 millionGenius brand products

sold worldwide in 2010

PR / PM Rep.

Test Report & Award

Exhibition

Sales ConferenceRoad Show Trip

Media Conference / exposure

Expect

45 millionin 2011

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Shanghai Expo 2010 Taiwan Pavilion sponsor

TAIWAN PAVILIONTAIWAN PAVILIONSPONSORSPONSOR

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Marketing Solution

New Multilingual Website

MDF and Co-op program

International/Local Trade Show

Media Exposure

Local PM / PR

Consistent Ads and Packaging

Sponsorship

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New Multilingual Website

Genius worldwide website – 22 languages. Website with new style, new design layout, easier and faster navigation.

Website service for end users and VIP customer.

Genius USA eShop

Genius UK e-Shop

Genius Tablet Website

Genius new global website 2010

Genius Europe website

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MDF and Co-op program –Billboard

Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc.

KazakhstanRussia Ukraine

Vietnam India

Brazil Mexico Colombia

China Indonesia

Bolivia

Romania

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MDF and Co-op program - Dealer / Press Conference

Dealer/press conference improves business relationships and marketing information

Mexico ColumbiaChile Brazil

Middle EastIndonesiaChina Vietnam

TurkeyUkraine Hungary

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aMDF and Co-op program -Retail Exposure

Costco

Metro MediaMarkt Carrefour Eldorado

CompUSA WAL-MART Costco PaodeAcucar

Carrefour Giant Challenger

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International Trade Show

Computex 2011 Taiwan

Expo 2011 Columbia

CeBIT 2011 Germany Distree 2011 Monaco Gitex 2010 Dubai

ASI 2011 USA

Computer World 2010 Vietnam HK Electronic Fair 2010

CES 2011 USA

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Local Road ShowA

Czech Hungary UK Romania

Taiwan Vietnam China Philippines

ArgentinaEcuador Mexico

Colombia

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Russia

America

Europe

e-Shops

Asia & Middle East

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Local PM / PR

Latin America

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Design of New package

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ADs & Promotion Materials

Catalogues:

Materials for Retail

Genius CapMouse Pad

Ceiling Banner

Universal Adapter

DV/DSC Stand2.1 Speaker Stand

Headset Stick

Product Banner

ContainerBag

Global Catalogue iPad / iPhone accessory catalogueDV/DSC Catalogue

Genius Vest Paper Bag

Retail LampX BannerGenius POP

Materials for VIP/Give Away

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SponsorshipT

Cyprus Spain Slovenia Romania

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Product

Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service

Channel

Royalty users Share more profit with channel partners Joint Promotion

Summary

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2011 Growth Engines

• Laptops Accessories

• Wireless Desktop

• iPad / Tablet PC Accessories

• HD WebCam, DV, Vehicle Recorder

• TV Soundbar

• Kids Tablet

- 1 - Genius Company Profile May 17, 2011. - 2 - KYE Groups Agama Product Home Appliances: Robotic...

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