Post on 02-Jan-2016
transcript
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 1Performance You Can See
Exinda, Ken Casto, Area VPAlternative Computer Technology, Ken Gensheimer, VP
Internet Traffic Wars!Critical vs. Important vs. Recreation
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 2Performance You Can See
Your Network is Under Pressure to Evolve.
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 3Performance You Can See
The Problem with the Internet is…
UnpredictableEnd-User Experience
IncreasingCosts
Difficult to Troubleshoot
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 4Performance You Can See
What do you think about your Internet?
• It’s a must have (duh)• It’s a Cost Center• It’s a Commodity, not strategic to teaching
(or is it?)• You just want it to work (always on – a
utility)• You want to spend as little as possible• You want your uses to experience
consistent, predictable performance
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 5Performance You Can See
Exinda “Assurance”
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 6Performance You Can See
“Online video currently accounting for more than
50 percent of all web traffic”
“80% of computing resources are now accessed over the
WAN”
“In just 1 minute 141 MILLION email messages
are sent ”“In 2012, half a zettabyte will
cross the global network. More than the previous
5,000 years”
“YouTube uses the same amount of bandwidth as
the entire Internet used in 2000”
Network Overload
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 7Performance You Can See
Evolution of Internet Usage
2013
CONNECTED
2015
1995
ACCELERATED
COLLABORATIVEDepartmental system integration
Integration of systems and infrastructure
Orchestration of resources to deliver the right content at the right time to the right user
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Connected
Accelerated
Collaborative
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 8Performance You Can See
Evolution of Network Traffic
2015
FTP
WEB
P2P
VideoContent
Collaboration
1995
1995: Web outgrows FTP
2000: Peer-to-Peer outgrows Web
2013: Video Content outgrows P2P
2015: Collaboration outgrows Video
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 9Performance You Can See
The Missing Link – User Experience
2013
2015
1995
Shortfall
FTP
WWW
P2P
VideoContent
Collaboration
Network Capacity
The sheer volume of data growth is outpacing innovation in bandwidth delivery.
For real time, mobile and cloud applications, user experience is more important than speed.
The more complexity in users, devices and applications the more context of use is critical
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Outgrowing Bandwidth
User Experience #1
Content vs. Context
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 10Performance You Can See
Why a Policy-based Architecture
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 11Performance You Can See
Evolving Optimization Architecture
2015
1995
QUALITY OF SERVICE
CACHING
Protocol-based QoS
QUALITY OF SERVICE
CACHING
OPTIMIZATION
QUALITY OF SERVICE
SLA POLICIES
DYNAMIC ALLOCATION
Basic QoS to reduce the amount of Internet data
Introduction of protocol specific QoS to make traffic flow more efficiently & caching
Policy based control and optimization based on Application SLAs.
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The Faster Pipe
The Optimized Pipe
The Intelligent Pipe
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 12Performance You Can See
Building SLA Policies for Optimization
The Optimization Policy
A unique combination of network and contextual variables that define SLA priority for network traffic.
Who is the User? Which Application? What is the Location? What Time of Day? How much Bandwidth? On What Device? Using Which Protocol?
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 13Performance You Can See
A Practical Example of Policy in Action
CEO EARNINGS CALL 1 40%
MARKETING VIDEO 2 15%
PRODUCT TRAINING 2 10%
EMPLOYEE ONBOARD 3 5%
YOUTUBE CUTE KITTY 4 1%
FOOTBALL VIDEO 4 1%
APPLICATION POLICIESIntelligent policies required to segment and prioritize applications that seem similar but are very different.
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 14Performance You Can See
Exinda Assurance for the Internet
• Actions You pay for it, run it at 100% Protect Critical Applications Prioritize Important Application Allow Recreational Application (only a certain amount & if
bandwidth avail.) Cache videos, software downloads, web content, etc. Stop P2P (even encrypted), Anonymous Proxies, iTunes, etc. Manage BYOD
• Results Deliver Predictable & Consistent End User Experience under any
load Deliver Videos Faster (out of cache) Delay or Prevent a Bandwidth Upgrade Unmatched Visibility & Reporting
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 15Performance You Can See
A little about Exinda
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 16Performance You Can See
Industry’s Fastest Growing Company
YEAR OVER YEAR GROWTH
116% year-over-year growth
NEW CUSTOMER GROWTH
68% new customer acquisition
COMPETITIVE TAKEOUT
1/3 competitors displaced
PARTNER ECOSYSTEM
75 new partners added
EXPERT PERSONNEL
64% growth in our team
MARKET SHARE GAIN
Doubled for the past 3 Years
TOTAL CUSTOMERS
3,000+ customers worldwide
NEW CUSTOMERS ADDED
600 customers added
“Fastest Growing WAN Optimization Vendor for the past 9 Quarters”
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 17Performance You Can See
Exinda 360 Assurance Suite
Assurance Requirement Acc
eler
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PM
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Data Optimization
Traffic Acceleration
Delivery Management
Forensic Identification
Experience Assurance
Performance Scoring
Traffic Policies
Network Policies
SLA Policies
Directory Policies
Application Policies
Usage Policies
Physical Platform
Virtual Platform
Centralized Management
Centralized Reporting
Integrated Suite
Exinda360
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 18Performance You Can See
Take Away
EXINDA GROWTH
Fastest growing WAN Optimization Vendor for the past 9 quarters.
THE IMPORTANCE OF USER EXPERIENCE
User experience is 5 times more likely to be a top priority than throughput for IT.
CRITICAL (PROTECTED), IMPORTANT (PRIORITIZED), RECREATIONAL (CONTAINED!)
WAN Optimization 1.0 cannot deliver user experience in a cost effective way.
START AN ASSESSMENT
Engage Us to help with an assessment
DRAFT A SET OF POLICIES FOR NEXT GENERATION APPLICATIONS
The World’s First Integrated User Experience Assurance Engine
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 19Performance You Can See
“Previously we were seeing 98% utilization on our routers, which spelled potential problems with upcoming traffic peaks around Player Drafts and the World Series; maybe even traffic overloads bringing our firewalls down. It’s pretty impressive what Exinda has been able to do for us to make those issues disappear,” said MLB Network IT Director, Cindy Cortell. “With Exinda, we’re now able to assure performance to key applications; guaranteeing the statistics system which is really critical for us, and guaranteeing the traffic going to MLB.com.”
Major League BaseballAPPLICATION ASSURANCE
Forrester (Industry Analyst)
APPLICATION ASSURANCE
“Next‐generation acceleration technologies must coordinate to control the right amount of services to each user based on the policies of the company ... businesses will look to solutions to intelligently balance security profiles, locations, users, connection types, and business policies..” - 2011
Georgia Southern University (Education)
COMMUNITY ASSURANCE
We can guarantee performance 24/7 by prioritizing critical applications such as streaming educational course materials, while limiting the bandwidth available to recreational applications”
Aberdeen (Industry Analyst)
PERFORMANCE ASSURANCE
“Emerging technologies such as the cloud, mobile devices, and unified communications will continue to put pressure on company networks. Users will expect to continue receiving the highest levels of performance and application experience” - 2011
Pattonair (Aerospace)
PRODUCTIVITY ASSURANCE
Pattonair’s 800+ employees required increasing collaboration via the company’s global back office system; more than the company’s legacy WAN optimization solution had ever been able to support fully.
Voice of the Market
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 20Performance You Can See
Live Demo
© 2002 – 2012, Exinda Networks Inc. Proprietary & Confidential | 21Performance You Can See
Ken Casto
Thank you