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© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA{
Sean Killen, Regional Director Caribbean, RIM
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
The smartphone revolutionThe smartphone revolution
Smartphone penetration in LATAM /Caribbean is only around 11%, showing a huge market opportunity
Operators need to consider how they profitably onboard prepay users (and remaining post-pay) on to smartphones, without the benefit or business case for significant or any subsidy
This plays to RIM’s strengths, through high value data “on-boarding” services (like BBM) and low tiers packages
Informa Telecoms & Media, May 2012
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
The BlackBerryThe BlackBerry CloudCloud enables enables
DIFFERENTIATIONDIFFERENTIATION
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
Data Compression (Efficiency)Data Compression (Efficiency)
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
BlackBerry is an enabler of the… CarrierPlatform
Cloud Services
Platform Integration
Service Tier Integration
Increased VAS revenue driven by deep integration of carrier services into
the BlackBerry Platform
Higher Data ARPU driven by simple
upgrades to higher service tiers
Deeper enterprise penetration by moving on-premise services to the cloud, leveraging
carrier core competencies
How?
How?
How?
Classic BlackBerry platform
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
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• A constructive engagement platform that provides a mechanism to drive ARPU & drive ARPU & increases data attach ratesincreases data attach rates
• A socially viral platform that facilitates customer stickinessstickiness
• Facilitates broad distributiondistribution of carrier preferred services
BBM 6BBM 6
BBM Value Proposition for Carriers
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA
increases paid downloads and Carrier ARPU
increase in paid downloads of approximately 1000% over the period of 120 days
Impact of Carrier Billing for BlackBerry App World Growth in Paid Downloads
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 8
There are over 78 million BlackBerry subscribers worldwide There are 56 million BBM users around the world RIM holds the #1 smartphone position in many fast-growing
markets including the Caribbean 90% of the Fortune 500 and countless government agencies
are RIM customers BlackBerry is one of the most profitable platforms for mobile
developers BlackBerry is the most secure smartphone platform We partner with more than 650 carrier partners in 170 countries BlackBerry was the FIRST smartphone in the Caribbean
RIM Has A Strong Foundation
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 9
What is happening now?
© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA 10
Where are we headed next?