BFBI's Profile About BFBI Marketing Sales Tactics Ad. / Promotions _____________ BFBI's Product...

Post on 26-Dec-2015

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    As the increasing of oil price and unstable economy, and the decreasing of parking lot and living space,  folding bike seems to be a trend in the market. It is saving energy sourcesand money. And protecting the earth, and making the environment better.

Because of the folding bike. Now the bicycle market is no longer traditional in the past.

Bicycle has change a lot; its market need, growing potential, sale quantity, and sharing rate are more steadily. And its price is not so expensive. We hope that we can achieve our product in market need, growing potential, sale quantity, and sharing rate are high; yet it price is low. Our target market and customers are not only in Taiwan but also in the whole global. We are going to positioning our brand and product in the international market for high-level

brand.

Advertising / Promotions Routine work Special events Other activities

Frame : 20" folding AL 7005 Alloy

Fork : High-tensile steelHeadset : Threaded 1"Rims : Alloy 20"Hubs : Alloy nutted 28°Tires : Kenda 20x1.75Spokes : 14G Stainless 28°Front Derailleur   : N/ARear Derailleur   : Shimano TY18SSShifters : Twist, 6 SpeedChain   : KMC Z51Crankset : Alloy w/40T & ChainguardBottom Bracket   : VP-B32Freewheel : Shimano 11-28, 6 SpeedPedals : Foldable right sideSeatpost : CP 400mmSaddle : BZC ComfortHandlebar : 600W x 100H, BlackStem : Steel, BlackGrips : KraytonBrake Levers : AlloyBrakes : Alloy Linear PullColor : Liquid Chrome Frame Size : 1-sizeExtras : Bell, fenders, kickstand, carrier

Bike Weight  :  10 kgsFrame  :  7000 Series AluminumDrive Train  :  Kevlar Greaseless Belt Drive (up to 50,000 miles)Wheels  :  Alloy 16" RimBrakes  :  Disc BrakesSpeeds  :  Single SpeedFolded Size  :  45" x 20" x 9"(114cm x 51cm x 23cm)Grip  :  GelBottom Bracket  :  WeldedLuggage Rack  :  Plastic or Alloy new optionWeight Limit  :  100 kgsHeight Limit  :  153cm – 193cm

Tri-BZC (   Black  & Pink )

Key competitive capabilities Key competitive weaknesses Implementing strategy

Industry overview Changes in the industries Opportunities Threats and risks

The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs and buying

decisions