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© Copyright 2011 Antenna Software, Inc. All rights reserved.
Empowering Employees and Engaging Citizens through Mobility
Tony KuehSVP, Product Management, Antenna
August 23, 2011
Introduction
2© Copyright 2011 Antenna Software, Inc. All rights reserved.
Previous Experience:
Tony KuehSVP, Product Management
Antenna
Open Data
Image courtesy of waithast.com
A Global Movement Toward Gov 2.0 3.0
International Open Data Sites
4Images courtesy of Data.gov
Mobile Web, Applications and Content for Any Device
Antenna at a Glance
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Background
• Headquartered in Jersey City, NJ
• Offices in Boston, Toronto, Guildford, Krakow, Bangalore, Seoul and Hong Kong
What We Do
• Antenna Deploys Happiness.
• Mobile internet and apps specialist
• Broadest portfolio of employee-facing and customer- facing mobile apps
• Running on a best-in-class mobile enterprise application platform (MEAP)
How We Do It • The Antenna Mobility Platform (AMP)
• Leading mobile SaaS platform that enables enterprises to build, deploy & manage their mobile apps and content for employees and customers
Who We Do It For
• Over 80 Global 1000 clients
• Amtrak, Coca-Cola, Hallmark, Home Depot, ING Direct, J&J, Merck, NASA, AT&T, T-Mobile, Telenor, Wal-Mart and Xerox
Investors • North Bridge, Polaris, Commonwealth and Investor Growth Capital
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GovernmentGovernment
Once Upon a Time …R
EA
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FUNCTION© 2011 Antenna Software | All content confidential
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www.usa.govwww.usa.gov
Then Organizations Went Online …R
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m.usa.govm.usa.gov
Then Along Came “Mobile”R
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iPhoneiPhone
Then Came the iPhoneR
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The Lines Between Work & Play BlurredC
ITIZ
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EMPLOYEES
PlayPlay
WorkWork
© 2011 Antenna Software | All content confidential
• Beautiful UI• Intuitive UX• Fun to use • Badge appeal
• Beautiful UI• Intuitive UX• Fun to use • Badge appeal
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CIT
IZEN
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EMPLOYEES© 2011 Antenna Software | All content confidential
• Beautiful UI• Intuitive UX• Fun to use • Badge appeal
• Beautiful UI• Intuitive UX• Fun to use • Badge appeal
PlayPlay
WorkWork
The Lines Between Work & Play BlurredWe Were Introduced to the ‘App Store’
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Others Quickly Followed SuitC
ITIZ
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EMPLOYEES© 2011 Antenna Software | All content confidential
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A Sea Change Occurred C
ITIZ
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EMPLOYEES© 2011 Antenna Software | All content confidential
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The World Looks A Little Different Today
© 2011 Antenna Software | All content confidential
the BIG FLIP
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Buyers See Enterprise Software Differently
Software 1.0
• ‘Feature’ centric
• Sign & Drive
• Buy it
• On premise
• The ‘annual release’
Software 2.0
• ‘User’ centric
• Drive & Sign
• Rent it
• In the cloud
• Agile product development
© 2011 Antenna Software | All content confidential
To See the Future …
18© 2011 Antenna Software | All content confidential
… We’ll have to look to the past
Evolution of ComputingR
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FUNCTION
MainframeMainframe InternetInternet MobileMobileClient/Server
Client/Server
19© 2011 Antenna Software | All content confidential
REA
CH
FUNCTION
Mainframe
Mainframe
InternetInternet MobileMobileClient/Server
Client/Server
Extend
Transform
20© 2011 Antenna Software | All content confidential
Extend
Transform
Extend
• Government Driven
• “I have to use it”
• Push
Transform
• User Driven
• “I want to use it”
• Pull
21© 2011 Antenna Software | All content confidential
Mobile Evolution
22© 2011 Antenna Software | All content confidential
# Apps
# Devices
Single App
Single Platform
Multiple Apps
Single Platform
Single App
Multiple Platforms
Multiple Apps
Multiple Platforms
Mobile Evolution
23© 2011 Antenna Software | All content confidential
# Apps
# Devices
Single App
Single Platform
Multiple Apps
Single Platform
Single App
Multiple Platforms
Multiple Apps
Multiple PlatformsPLATFORM EXTENSION
BRAND EXTENSION
CONTENT EXTENSION
APP EXTENSION
• Faster networks
• More device memory
• Longer battery life
• Consumerization
• Great UI/UX (iPhone)
• App Stores
• Tablet explosion
• Cloud services
• Social/Collaboration
Mobile 1.0 = Extension
Evolution of Enterprise Mobility
B2E B2C
Native
Web/
HTML5
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MOBILE 1.0
Government
Tech
nolo
gy
Mobile 1.0 applications and services
are typically PROCESS DRIVEN workflows and USER
EXPERIENCE which primarily are
extensions of ENTERPRISE INFORMATION SYSTEMS
such as CRM and ERP. They are often
deployed on PROPRIETARY mobile infrastructure and are based on
SYNCHRONIZATION technology.
Evolution of Enterprise Mobility
B2E B2C
Native
Web/
HTML5
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MOBILE 1.0
Tech
nolo
gy
Citizen Reach
ROI Reach & ROI
Government
Evolution of Enterprise Mobility
B2E B2C
Native
Web/
HTML5
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Tech
nolo
gy
MOBILE 2.0
Mobile 2.0 applications and services typically deploy GRAPHICAL INTERACTIVE user experience that is INTUITIVE and often feels
consumer or USER CENTRIC. These applications were built from
the ground up to be MOBILE CENTRIC. Often these applications
employ WEB GRAPHICS TECHNOLOGIES such as
HTML/JavaScript/CSS among other OPEN STANDARDS. The
speed of innovation requires FAST DEVELOPMENT AND DEPLOYMENT. Finally, these solutions are meant to be deployed
to the masses, thus CROSS PLATFORM support is important, as
is the ability to leverage CONSUMER DISTRIBUTION channels
for APPLICATIONS and CONTENT.
Government
Developer’s Decision: Native vs. Web
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Native Decision Point Web/HTML
Native SDK Functionality Browser or Container
Objective-C, Java, etc. Skill Set HTML/JavaScript/CSS*
Smartphones Only Target Devices All Mobile Web Devices*
App Stores Distribution Web URL
Online or Offline Connectivity Requires mostly online*
On or Off Device Application Logic On Server*
On or Off Device Data Storage On Server*
HTML5 Considerations:• Enhances CSS user experience• Limited to smartphone devices• Enables offline capabilities (app logic/storage)• Exposed to HTML5 fragmentation
Mobile Accelerant?
28© Copyright 2011 Antenna Software, Inc. All rights reserved.
“Over 50% of all mobile apps will switch to HTML5 within 3-5 years ...”
McKinsey & Company, April 2011
The ‘Good & Bad’ of HTML5
29© Copyright 2011 Antenna Software, Inc. All rights reserved.
• Totally open
• All web-enabled devices
• Write once, deploy to any
• Easy to deploy
• Persistence of data
• Not on all devices
• No background processing
• No push notifications
• No enterprise-class management
Mobile Approaches – It Depends
• Deliver an uncompromised world-class USER EXPERIENCE while using STANDARD web technologies & tools
• Deliver a great site experience WITHOUT DEVELOPERS by using Web Builder
• IMPROVE TIME-TO-MARKET by leveraging reusable components
• Effortlessly manage complex FRAGMENTATION in mobile web browsers & WEBKIT implementations
• ENHANCE web applications with NATIVE DEVICE CAPABILITIES through the use of AppCreator or Volt
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• Develop applications FASTER by using a SCRIPTING language and a rich CUSTOM CONTROLS LIBRARY
• Easily port applications to new device OS platforms by REUSING and keeping a COMMON CODE base
• Distribute your applications internally through your own STOREFRONT or consumer AppStores
• Leverage sophisticated MEAP capabilities such as data SYNCHRONIZATION, end-to-end ENCRYPTION, and OTA DATA COMPRESSION
NATIVE APPS MOBILE WEB
What is this Today …
31© Copyright 2011 Antenna Software, Inc. All rights reserved.
Mobile 1.0
Mobile 2.0
• Majority of apps built for mobile first
• Shift from apps to content
• Wider adoption of mobile services
• Using analytics for better agility
Web Standards
Will Become This Tomorrow
2011 2013
At the Nexus of the Market
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B2E B2C
Native
Web
Thank You