Post on 30-May-2020
transcript
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Does Your LinkedIn Profile Need a Makeover?Helen Latimer, 925 Resources, helen@925resouces.com
2Does your LinkedIn profile need a makeover?
Three steps to a great profile:
1. Photos: Headshot + background
2. Headline
3. Summary
3Does your LinkedIn profile need a makeover?
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Worth a 1,000 words
Make sure they’re the right ones!!
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Common problems with pictures• There isn’t one• It’s not a headshot• It’s out of date• It’s a selfie or passport photo – yes, we can tell
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Elements of a good picture• Eye Contact• Headshot• Neutral Background• Smile• Appropriate to industry
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https://www.linkedin.com/pulse/how-doesyour-linkedin-headshot-rate-scott-r-kline
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Looking good!
Smiles
Headshots
Fill the space
Does your LinkedIn profile need a makeover?
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Background images add pizzazz
Choose carefully and with respect:
• Pixabay.com• Unsplash.com• Burst.shopify.com
Does your LinkedIn profile need a makeover?
Background images add pizzazz
Choose carefully and with respect:
• Pixabay.com• Unsplash.com• Burst.shopify.com
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Your headline is more than your job title
Does your LinkedIn profile need a makeover?
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Missed opportunities
Stand out, don’t blend in
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Don’t be too modest.
• Highlight your strengths• Consider your accomplishments• How do you create value?
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Examples of headlines: what do you think?Certified Human Resources Professional & Communications Specialist
Performance Management l Comp & Benefits l Recruitment & Staffing
Experienced Human Resources Manager; Connecting brilliant retail leaders with inspired opportunities
HR Professional who understands “IT” – Achieving results through people
Does your LinkedIn profile need a makeover?
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My favouritesTalent Acquisition Strategist: Creating hiring magic through customer education!
Boosting Engagement, Communication & Creativity for IT, Finance & Engineering Specialists; People Skills for Geeks
HR Project Manager & Business Partner | Helping global organizations develop their leaders
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Make sure you have a summary.
Does Your LinkedIn Profile Need a Makeover?
First person
Not too long
Let your personality shine
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Who are you?
Breadth and depth of your experience
2-4 points about why you’re awesome
Relevant experience and proof of performance
Does your LinkedIn profile need a makeover?
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Consider the openingFirst two lines: 200-250 characters including spaces
I take the aggravation out of hiring. With over 6 years of experience in recruitment, my colleagues know they can count on me to help them find and retain the best candidates…
Transforming technical experts into communication ninjas. WHAT I DO: I help technical experts in finance, technology and engineering get to grips with the world of interpersonal communication skills in order to win business, but…
Does Your LinkedIn Profile Need a Makeover?
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Body of the summary, it’s a story
What do you do?
Who do you do it for?
What are the results of your work?
STAR format works too
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Here’s how Alison Kemp did it:WHAT I DO: I help technical experts in finance, technology and engineering get to grips with the world of interpersonal communication skills in order to win business, build better relationships and increase effectiveness.
RESULTS: I've assisted Shell in reducing absenteeism by 53% within 2 months of training, coached a U.S. client to pitch for business in Abu Dhabi, resulting in a multi-million pound deal and helped increase the turnover of a technology company by 30% with improved client communication.
WHO I WORK WITH: I've helped hundreds of professionals in dozens of different companies from SMEs to global corporations to influence, win business, get promoted and function better as teams.
WHAT MAKES ME DIFFERENT: As a performer, improviser and a TV script writer I blend business with the arts. I offer 121 and group training, providing free resources on a monthly basis and a range of innovative follow on programmes, which are both virtual and face to face, ensuring the learning sticks.
https://www.linkedin.com/in/alisonkemp4switchvision/https://www.inc.com/john-nemo/the-ultimate-copy-and-paste-linkedin-profile-template.html
Does your LinkedIn profile need a makeover?
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Find your styleEnthusiastic Learning and Development Professional who is able to engage seminar participants and lead them to “aha” moments. With over 20 years’ experience I am an expert in developing strategies that work.
✔ Interpersonal skills and management training – able to engage an audience for multiple day seminarsand long classes✔Workshop design – creating material from scratch and enhancing what exists✔✔ Quick on my feet – good at last minute requests for information from clients✔ Employee Relations – able to assess and efficiently provide solutions for employee relations situations✔ Entrepreneurial spirit – Small business owner know-how and hands on experience
WHAT PEOPLE SAY ABOUT MY WORK:
“If Training & Employee Development did not exist, they'd have to invent it for Minnie Mouse. She is a natural, and like all similarly gifted instructors, she makes it look deceptively easy.”
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Don’t forget to finish the profile: This…....
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Or this?
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Skills: Choose the top 3 carefullyThis or this?
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Neat trick, just for fun
Go from this https://www.linkedin.com/in/firstname-lastname-53445420/
To thishttps://www.linkedin.com/in/helenlatimer/
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Customize your URL
Make the change from your public profile
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Three steps to a great profile:
1. A great headshot of smiling you!
2. A headline that’s more than your job title
3. A summary that tells your story
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Helen Latimer925 Resources Inc.helen@925resources.com