& IDJ / presents promotional design /...

transcript

promotional design / signage . . . . . . . . . . . . . . . . . . . . p 2 - 20

commercial campaign advertising . . . . . . . . . . . . . . . p 21 - 33

print production design . . . . . . . . . . . . . . . . . . . . . . . p 34 - 47

brand development - logo design . . . . . . . . . . . . . . . . p 48 - 59

web design / layout . . . . . . . . . . . . . . . . . . . . . . . . . . . p 63 - 67

bIG SEANbIG SEANbIGSEANbIG SEANbIG SEAN

finally fam

& IDJ / presents

D E B U T A L B U M

Description / Usage Conceptual Poster Design for 2010 Honda Campaign .

Artwork Type & ExecutionPart 1 . Digital Imaging . Photo Retouching & Manipulation .Part 2 . 3D Rendering, Layout & Concept Development .

Softwares UsedAdobe Lightroom, Photoshop, Adobe InDesign

conceptual print design 2010brandoncoton .com/showcase

Description / Usage Conceptual Design for Bulletin F1 AutoMobile Cover 2009 Misc . Work .

conceptual print design 2010

click to see full design:brandoncoton .com/showcase

Description / Usage Conceptual Poster Design for 2010 Music Conference .

Target AudienceMusic Connoseirs Ages 14-40 .

Softwares UsedAdobe Lightroom, Photoshop, Illustrator CS4

magazine print design 2010

Description / Usage Conceptual Poster Design for Annual Miami Fashion Designer’s Expo 2010 .

Objective: Design A poster Highlighting All Pink Event

Target AudienceFemales Ages 14-40 .

Softwares UsedAdobe Lightroom, Photoshop, Illustrator CS4

conceptual print poster 2010

Description / Usage Magazine Ad for Def Jam Records’ Recording Artist Big Sean .

Target AudienceGeneral Audience

Artwork Type & ExecutionPart 1 . Digital Imaging . Photo Retouching & Manipulation .Part 2 . Layout & Concept Development . Typography .

Softwares UsedAdobe Lightroom, Photoshop, Illustrator, InDesign CS4

Artwork Type & ExecutionPart 1 . Digital Imaging . Photo Retouching & Manipulation .Part 2 . Layout & Concept Development .

Softwares UsedAdobe Lightroom, Photoshop, Illustrator

Description / Usage Conceptual Poster Design for 2010 AiFL “Go Green” Campaign .

Target AudienceCollege Campus Students Ages 17-30 .

Artwork Type & ExecutionPart 1 . Digital Imaging & Manipulation . TypographyPart 2 . 3D Rendering, Layout & Concept Development .

Softwares UsedPhotoshop, Illustrator CS4

conceptual poster design 2010

click to see full designs:brandoncoton .com/showcase

Description / Usage Conceptual Poster Design for 2008 Honda Campaign .

print design 2008click to see full design:

brandoncoton .com/showcase

Description / Usage Conceptual Magazine Ad Design for Apple Ipod 5th Generation 2010

Target AudienceApple Consumers Ages 17-50 .

Artwork Type & ExecutionPart 1 . Digital Imaging & Photo Manipulation .Part 2 . Layout & Concept Development .

Softwares UsedPhotoshop

Conceptual magazine Ad design 2010

Description / Usage Graphic Design USA Award Winning, Conceptual Poster & Flyer Design for South Florida Nightclub 2009

Target AudienceMiami Nightlife Ages 21+ .

Artwork Type & ExecutionPart 1 . Digital Imaging & Photo Manipulation .Part 2 . Layout & Concept Development .

Description / Usage Poster Design / Web Promo for Fedrigoni UK opened the doors to its London Showroom for specialty papers . 2008

Target AudienceArt Connosiers .

Artwork Type & ExecutionPart 1 . Product Photography . Digital Imaging & Photo Manipulation .Part 2 . Layout & Concept Development .

Softwares UsedPhotoshop + InDesign

conceptual poster design 2008

Description / Usage Movie Poster Design for Independent Film . 2011

Target AudienceArt Connosiers .

Artwork Type & ExecutionPart 1 . Photography . Digital Imaging . Color CorrectionPhoto Manipulation / Retouching .

Part 2 . Layout .

film print promo 2011

Campaign & Concept Devlopment / Award Winning Collateral Design / Ad Series, etc .

Description / Usage Brand Development / Campaign Pitch for “Naked Decor” Home Accessories .

Target AudienceAges 18-35 .

Artwork Type & ExecutionPart 1 . Logo ReDesign + Corporate Identity . Part 2 . Concept Development, Layout Photography, Photo Manipulation / Retouching .

Softwares UsedAdobe Photoshop, Illustrator, Indesign .

Description / Usage Self Promo Material for BrandonCoton .com

Target AudienceGeneral Audience .

Artwork Type & ExecutionPart 1 . Corporate Identity . Poster Designs . Web Banner .Part 2 . Concept Development, Layout Self Photography, Photo Manipulation / Retouching .

Web Banner Promotion

print / web design 2010

print / web campaign design 2010

Description / Usage Magazine Ad Series for Dragonfly “Hovering” Lawn MoverTarget AudienceGeneral Audience Ages 10-75 .

Artwork Type & ExecutionPart 1 . Logo Design .Part 2 . Concept Development, Layouts (3) , Photo Manipulation

Description / Usage Magazine Ad Series (Pitch) for Award Winning StateFarm Campaign

Target AudienceYoung America Ages 18-30 .

Artwork Type & ExecutionPart 1 . Photography, Concept Development, Layouts (3) , Photo Manipulation

print ad series design 2009

NOVEMBER / DECEMBER 2010VOLUME 5, ISSUE 5

BARRY MAYO + CHARLES WARFIELD FEATURED IN THE EXCHANGE

KanyeFANTASY

OR REALITY?

FREQUENCYNEWS.COM

INSIDE THE BUSINESS .ARTIST .MUSIC .RADIO .

Tis the Issue of Giving BackUpcoming Releases 2011

3rd Annual FReQ Awards

Description / Usage GQ Magazine Cover Design (Color Scheme & Layout Roughs)Object: CLEAN

Target AudiencePop Culture Connoseirs Ages 17-55 .

Artwork Type & ExecutionPart 1 . Photography, Concept Development, Layouts (3) , Photo Retouch

Softwares UsedAdobe Photoshop, Indesign .

Magazine Editorial 2008

Description / Usage 944 Publication Cover Design (Color Scheme & Layout Roughs)

Objective: CLEAN & PRECISION

Target AudiencePop Culture Connoseirs Ages 17-55 .

Artwork Type & ExecutionPart 1 . Photography, Concept Development, Layouts (3) , Photo Retouch

Description / Usage Frequency News November 2010 Cover Design & Featured Editorial

Target AudienceAfrican American Readership Ages 16-45 .

Artwork Type & ExecutionPart 1 . Concept Development, Layouts (2) , Photo Retouch

KanyeFANTASY

OR REALITY?

FREQUENCYNEWS.COMINSIDE THE BUSINESS .ARTIST .MUSIC .RADIO .

Tis the Issue of

Giving Back

Upcoming Releases 2011

3rd Annual FReQ AwardsKANYEMAKES HIS FANTASY A REALITY

verge of being taken from him, Kanye retreated in a soft of self-

imposed exile, so he could rise form the ashes like a phoenix. He

went on to share, “I really stepped away from things for the first

time since my mom passed… I even contemplated suicide… I used

to have women all around me, now I have none. I have no mother,

no grandmother, no girlfriend, no daughter. Nothing… and I’m

realizing that’s impacting everything about me.”

It was this during period of soul searching that has led Kanye to

where he is with his latest studio offering, My Beautiful Dark

Twisted Fantasy. Even amidst deep tragedies, firestorms of

controversy, and backlashes from his brutal honesty, Kanye’s

brilliance as an artist still burns bright. At the screening, the 14-

time Grammy-winner turned director went on to reflect, “I started

thinking of the conversation regarding art versus music. There is a

saying that goes, ‘The best artists [painters] get paid the most, and

the worst get paid the least.’ However, in the music industry it’s

vice versa. The best musicians get paid the least, while the worst

musicians get paid the most.” When sharing this thoughts, it was

as if Kanye has been asking himself, which side of the saying he has

been on. Since the debut of his short film, Kanye has once again

began receiving accolades for his art. Filled with vivid colors and a

story told in contrasting images, the French New Wave influenced

project was written and directed by West, and stars Kanye and

Selita Ebanks. Completely comfortable within his current artistic

zone, Kanye proclaimed, “It is okay to create things no one else

may understand… Now my creative sweet spot is to think like a

5 year old. What would I like, if I wasn’t taught what to like?” This

approach appears to be working. After the film’s viewing, Island

Def Jam’s VP of Music Promotions, Noah Sheer stated, “Every time

Kanye does it, he raises it to new levels. Now he has really taken it

to a higher plateau.” With the release of his first short film and new

album, Kanye has officially turned one of his own fantasies into a

reality. At the close of the premier, the emcee, writer, director,

designer, and artist articulated his final thought of the evening

saying, “The world takes what is naturally different and tries to

change it…I feel like God has given me this opportunity and I have

to figure out how I can paint, and bring to color what he has placed

in me to share. Both as a philanthropist and an artist… and as

long as I have this opportunity, then with every bone in my body,

I’m going to live every moment, to use this gift I have been given,

without being afraid.”

BY SAMNTHA DIXON

Kanye: A Platinum Artist with

a Philanthropist’s Heart

“To whom much is given, much is expected.”

Founded in 2003, the mission of the Kanye West Foundation,

also commonly referred to as the “Donda West Foundation” is

to help combat the severe dropout problem in schools across

the United States by providing under-served youth access to

music production programs and facilities that will enable them

to unleash their creative ability and reach their full potential.

West himself has directly contributed over $500,000 to his

organization. The foundation consists of three main programs:

1. LOOP DREAMS which teaches students crucial life

skills, such as communication, financial literacy, goal setting,

integrity, respect, responsibility, self-discipline and time

management. By combining music education with a youth

development approach, Loop Dreams encourages its

participants’ musical aspirations and creativity while giving

them the skills needed to reach their goals.

2. THE COLLEGE DROP-IN PROGRAM which

exposes Middle School students to UCLA faculty who are

conducting research pertaining to Hip-Hop, jazz and African

American culture and introduces them to college level

curriculum, activities and campus life.

3. THE KANYE WEST FOUNDATION S.H.O.W.

was created to address academic performance, attendance

and behavior problems in public high schools. As an incentive

to stay in school, S.H.O.W. (Students Helping Our World),

offered free tickets to see Kanye West perform. More than

2,500 students improved their grades and attendance, and

were in the house on June 11, 2009 to see a special Kanye

West concert in their honor.

In addition to these excellent programs within his own

foundation, Kanye also keeps close ties and lends his talent to

support other artists’ foundations’ efforts, including Common’s

“Common Ground”.

On November 22nd, Kanye

West’s long awaited

4th studio album, My

Beautiful Dark Twisted

Fantasy, was released by

on Roc-A-Fella/Def Jam Recordings. Up to

this point, it can be undisputedly stated that

both Kanye’s career and personal life (that

the public is privy to) have been filled with

stratospheric peaks and deep valleys. As a

result, Kanye has emerged as one of Pop’s

most consistently intriguing figures of the

new millennium.

This year, West appears to be working overtime

in an attempt to “socially recover” from his now

infamous incident at 2009’s MTV Video Music

Awards during Taylor Swift’s acceptance speech.

Although some took the impromptu outburst

to be one of the more entertaining moments

of the night, most mainstream critics and

viewers responded as if Kanye committed

a serious crime. Recently, at a private Los

Angeles industry screening for his film debut

“Runaway”, Kanye shared with the small

audience on hand (including The Frequency

News), the impact that moment is still

having on him mentally. “It’s like you

spend your whole life trying to hit

the right note. Then, even when

you have hit every one correct,

and when you make one wrong

glaring note, all of a sudden

all the other right ones no

longer exist.” Feeling as if

everything was on the

KanyeFANTASY

OR REALITY?

FREQUENCYNEWS.COM

INSIDE THE BUSINESS .ARTIST .MUSIC .RADIO .

Tis the Issue of Giving BackUpcoming Releases 2011

3rd Annual FReQ Awards

Description / Usage “We want to use the image attached of the president of INTERACTIVE ONE - which is our cover story for this DIGITAL THEMED issue .

‘Digitalize’ this image and everything about this cover . The external cover will be Rick Ross .” -Fantasy Buckman TVOne

Artwork Type & ExecutionPart 1 . Digital Imaging, Concept Development, Layout (1) ,

Softwares UsedAdobe Photoshop, Corel Draw, Illustrator, Indesign .

Magazine Cover 2010

Description / Usage 2009-10 Annual Report Design for Revlon Cosmetics

Objective: Theme’s Basis / Hair Extension Line

Target AudienceCorporate / Investors

Artwork Type & ExecutionPart 1 . Photography, Concept Development, Photo Retouch & Manipulation, Digital Imaging

Print 2009-10

Print 2009-10click to see full design:

Description / Usage 2009 Triple Shade Recording Studio Brochure Design

Target AudienceMale & Female 16-45

Artwork Type & ExecutionPart 1 . Concept Development Digital ImagingPart 2 . Layout & Press Perparation .

Description / Usage Company Brand logo Development & Phone App Layout / Scheme

for Apple Software Contributing Co .

Software UsedAdobe Illustrator, Photoshop

Click to see Over 35 of my Logo Designs / Brand Concepts:brandoncoton .com/showcase

Description / Usage Personal Logo Design: See brandoncoton .com for MORE LOGOS

Software UsedAdobe Illustrator, Photoshop, Indesign

Description / Usage Brand Identity 2009, Corporate Identity for local wholesell company .

Description / Usage Company Logo 2010 for Web Hosting Site .

Software UsedAdobe Illustrator

Description / Usage Company Branding & Conceptual Business Cards

for Design Firm based in South Florida .

product packaging

Description / Usage Product Packaging for Survival Gear Company .

Print 2010click to see full design:

prettierthanperez.com

& IDJ / presents promotional design /...

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