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Mys iq eFall 2013

By Nicole Caruth, Macrina Garcia, & Heather Rilles

Demographics ┼ Meet Aurora

┼Age 23, based out of San Francisco, CA

┼Lives in Haight Ashbury

┼Student at FIDM studyingProduct Development

┼Part-time sales associate in a streetwear boutique

┼Shares an apartment with roommates.

┼Gets around the city, work, & school using public transportation or riding her fixie bike.

┼Single, not interested in love.

┼Mixed ethnicity

┼Yearly income of $25,000+

Psychographics ┼ Shopaholic, but spends wisely per month or saves for a specific

product.

┼ Pays for rent & school while saving for a car.

┼ Doesn’t buy high fashion only streetwear & fast fashion.

┼ Urban arts, fashion, music, & dancing.

┼ Local bars, attends live shows/concerts, views art galleries &

local fashion shows.┼ Styles consist of patterns, dark/vibrant colors, eclectic fabrics, &

various types of trimmings.

┼ Edgy streetwear fashion with a hipster look and a touch of dark, feminine look.

┼ Incorporating men’s urban/streetwear garments with women’s clothing.

┼ Outgoing, fun, spontaneous, trendy, wild, and optimistic; always in a peachy mood, but can be stubborn at times & impatient with people.

Competition

Color Scheme

Midnight Smoke Gun Metal Heaven’s Earth’s Soil Cheetah Print

Clouds

Wine Treasure Royalty Biker Blue Forest Chest Green

Line Development

Line Sheet

Style #: MST001Mystique TeeCotton Solid100% Cotton

Sizes: XS, S, M, L, XLRounded Wholesale Cost: $16.00

Colors: Heaven’s Clouds, Midnight, Royalty, Wine

Style #: MST002Strapped High Waist LeggingsCelestial Stretch75% Nylon, 25% Spandex

Sizes: XS, S, M, L, XLRounded Wholesale Cost: $21.00

Colors: Midnight/Gun Metal

Style #: MST003Zipped InfinityCaron Yarn100% Acrylic

Sizes: One sizeRounded Wholesale Cost: $18.00

Colors: Midnight/Heaven’s Clouds, Midnight/Treasure Chest, Smoke/Midnight

Style #: MST004Cut Deep TankCotton Solid100% Cotton

Sizes: XS, S, M, L, XLRounded Wholesale Cost: $12.00

Colors: Midnight, Heaven’s Clouds, Royalty, Biker Blue, Wine

Mystique204 City Life AvenueSan Francisco, 94132Phone: (415) 833 – 7240Fax: (415) 833 - 7244

Fall 2013Delivery Date: 7/30/2013

Mystique204 City Life AvenueSan Francisco, 94132Phone: (415) 833 – 7240Fax: (415) 833 - 7244

Fall 2013Delivery Date: 7/30/2013

Style #: MST005Shredder JeansCut Denim76% Cotton, 23% Polyester, 1% Spandex

Sizes: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15Rounded Wholesale Cost: $24.00

Colors: Medium Denim, Dark Denim

Style #: MST006Instinct VestPolyester/Cotton Blend & Cheetah Print60% Cotton, 40% Polyester & 100% Cotton

Sizes: XS, S, M, L, XLRounded Wholesale Cost: $21.00

Colors: Earth’s Soil/Cheetah Print, Midnight/Cheetah Print

Style #: MST007Hound Bound PonchoHoundstooth100% Wool

Sizes: XS, S, M, L, XLRounded Wholesale Cost: $24.00

Colors: Midnight/Heaven’s Clouds, Midnight/Smoke

Style #: MST008Peek-a-Boo ShortsCut Denim76% Cotton, 23% Polyester, 1% Spandex

Sizes: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15Rounded Wholesale Cost: $22.00

Colors: Medium Denim, Dark Denim

Style #: MST009Thigh High TightsNylon Stretch92% Nylon, 8% Spandex

Sizes: S, M, LRounded Wholesale Cost: $12.00

Colors: Midnight

Fabric Sheets

• Vendor Name: Goodwill• Phone: (707) 643-3624• Web:

http://www.goodwiill.org

• Fabric Name: Houndstooth

• Fiber Content: 100% Wool

• Fabric Price: $2.99• Fabric Width: 58”

(estimate)• Color Names:

Black/White

• Lead Times/Minimum Orders: Varies/3 yards

• Fabric Care: Dry Clean Only

• Vendor Name: SCRAP• Phone: (415) 647-1746• Web: www.scrap-sf.org

• Fabric Name: Celestial Stretch

• Fiber Content: 75% nylon, 25% Spandex

• Fabric Price: $0.99• Fabric Width: 58”

(estimate)• Color Names: Black

• Lead Times/Minimum Orders: Varies/3 yards

• Fabric Care: Machine wash in cold water, mild detergent and line dry. No bleach, iron, or dry clean.

• Vendor Name: Goodwill• Phone: (707) 643-3624• Web:

http://www.goodwill.org

• Fabric Name: Cut Denim• Fiber Content: 76%

Cotton, 23% Polyester, 1% Spandex

• Fabric Price: $1.99• Fabric Width: 56”

(estimate)• Color Names: Medium

Denim

• Lead Times/Minimum Orders: Varies/3 yards

• Fabric Care: Machine wash with like colors. Only non-chlorine bleach if needed. Warm iron if desired. Tumble dry low.

Hang Tags & Labels

Mys iq e

Cost Sheets Date/Season: Fall 2013Style Number: MST001Style Name: Mystique

TeeFabrics/TrimPrices per yard: $1.99/YDUnits ordered: 1 ½ yards (for one shirt)A. Fabric Name/cost per item (from above)Fabric Cotton Solid (100%

Cotton)1 ½ yards for $2.99Total Material Cost:

$2.99B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Total Trims Cost:

$0.16C. Cutting Cost per item

4 Pieces at $0.20Total of $0.80

D. Sewing Cost per item$1/hrTotal 1 hourTotal $1.00 for sewingTotal Cut & Sew Cost:

$1.80E. Other CostsCotton thread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $7.84H. WHOLESALE COST $15.68I. SUGGESTED RETAIL $31.36

Date/Season: Fall 2013Style Number: MST002Style Name: Strapped

High Waist LeggingsFabrics/TrimPrices per yard: $0.99/YDUnits ordered: 1 ½ yards (for one pair)A. Fabric Name/cost per item (from above)Fabric Celestial Stretch (75% Nylon, 25% Spandex)

1 ½ yards for $2.99Trim Faux Leather (100% Vinyl)

Total of $0.99Total Material Cost:

$3.98B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Elastic Band $1.49/per 30” package

Total of $1.49Total Trims Cost: $1.65

C. Cutting Cost per item4 Pieces at $0.20Total of $0.80

D. Sewing Cost per item$1/hrTotal 1 hourTotal $1.00 for sewingTotal Cut & Sew Cost:

$1.80E. Other CostsThread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $10.32H. WHOLESALE COST $20.64I. SUGGESTED RETAIL $41.28

Date/Season: Fall 2013

Style Number: MST003

Style Name: Zipped InfinityFabrics/TrimPrices per yard: $0.02/YDUnits ordered: 154 yards (for one scarf)A. Fabric Name/cost per item (from

above)Yarn Caron Yarn (100%

Acrylic)154 yards for

$3.08Total Material

Cost: $3.08B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Zipper (recycled) 1 zipper at $0.99

Total of $0.99Total Trims Cost: $1.15

C. Knitting Cost per item$1/hrTotal 4 hoursTotal $4.00 for

knittingTotal Knit Cost:

$4.00D. Packaging $0.70E. FIRST COST (Add lines A-D) $8.93F. WHOLESALE COST$17.86G. SUGGESTED RETAIL

$35.72

Date/Season: Fall 2013

Style Number: MST004

Style Name: Cut Deep Tank

Fabrics/TrimPrices per yard: $1.99/YDUnits ordered: 1 yard (for one tank)A. Fabric Name/cost per item (from above)Fabric Cotton Solid (100%

Cotton)1 yard for $1.99Total Material Cost:

$1.99B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Total Trims Cost:

$0.16C. Cutting Cost per item

2 Pieces at $0.20Total of $0.40

D. Sewing Cost per item$1/hrTotal 30 minutesTotal $0.50 for sewingTotal Cut & Sew Cost:

$0.90E. Other CostsCotton thread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $5.94H. WHOLESALE COST $11.88I. SUGGESTED RETAIL $23.76

Date/Season: Fall 2013Style Number: MST005Style Name: Shredder

JeansFabrics/TrimPrices per yard: $1.99/YDUnits ordered: 1 ½ yards (for one pair)A. Fabric Name/cost per item (from above)Fabric Cut Denim (76% Cotton, 23% Polyester,

1% Spandex)1 ½ yards for $2.99Total Material Cost:

$2.99B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Zipper (recycled) 1 zipper at $0.99Snaps and Buttons 1 snap and button at

$0.11Total of $0.11Total Trims Cost: $1.26

C. Cutting Cost per item14 Pieces at $0.20Total of $2.80

D. Sewing Cost per item$1/hrTotal 2 hoursTotal $2.00 for sewingTotal Cut & Sew Cost:

$4.80E. Other CostsCotton Thread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $11.94H. WHOLESALE COST $23.88I. SUGGESTED RETAIL $47.76

Date/Season: Fall 2013Style Number: MST006Style Name: Instinct Vest

Fabrics/TrimPrices per yard: $0.99/YDUnits ordered: 1 ½ yards (for one vest)A. Fabric Name/cost per item (from above)Fabric Polyester/Cotton

Blend (60% Cotton, 40% Polyester)

1 ½ yards for $1.49Total Material Cost:

$1.49B. Trims/cost per item (from above)Trim Cheetah Print (100%

Cotton)1 yard for $1.99

Patch/label 2 labels at $0.08Total of $0.16

Studs 6 studs at $0.02Total of $0.12Total Trims Cost:

$2.27C. Cutting Cost per item

8 Pieces at $0.20Total of $1.60

D. Sewing Cost per item$1/hrTotal 2 hoursTotal $2.00 for sewingTotal Cut & Sew Cost: $3.60

E. Other CostsCotton Thread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $10.25H. WHOLESALE COST $20.50I. SUGGESTED RETAIL $41.00

Date/Season: Fall 2013

Style Number: MST007

Style Name: Hound Bound Poncho

Fabrics/TrimPrices per yard: $2.99/YDUnits ordered: 2 ½ yard (for one poncho)A. Fabric Name/cost per item (from above)Fabric Houndstooth (100%

Wool)2 ½ yard for $7.48Total Material Cost:

$7.48B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Total Trims Cost:

$0.16C. Cutting Cost per item

2 Pieces at $0.20Total of $0.40

D. Sewing Cost per item$1/hrTotal 1 hourTotal $1.00 for sewingTotal Cut & Sew Cost:

$1.40E. Other CostsThread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $11.93H. WHOLESALE COST $23.86I. SUGGESTED RETAIL $47.72

Date/Season: Fall 2013Style Number: MST008Style Name: Peek-a-

Boo ShortsFabrics/TrimPrices per yard: $1.99/YDUnits ordered: 1 yards (for one pair)A. Fabric Name/cost per item (from above)Fabric Cut Denim (76% Cotton, 23% Polyester,

1% Spandex)1 yards for $1.99Total Material Cost:

$1.99B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Zipper 1 zipper at $0.99Snaps and Buttons 1 snap and button at

$0.11Total of $0.11Total Trims Cost: $1.26

C. Cutting Cost per item14 Pieces at $0.20Total of $2.80

D. Sewing Cost per item$1/hrTotal 2 hoursTotal $2.00 for sewingTotal Cut & Sew Cost:

$4.80E. Other CostsCotton Thread $2.19 per spool

Total of $2.19F. Packaging $0.70G. FIRST COST (Add lines A-F) $10.94H. WHOLESALE COST $21.88I. SUGGESTED RETAIL $43.76

Date/Season: Fall 2013Style Number: MST007Style Name: Hound

Bound PonchoFabrics/TrimPrices per yard: $0.02/YDUnits ordered: 200 yards (for one pair)A. Fabric Name/cost per item (from above)Yarn Nylon Stretch (92% Nylon, 8% Spandex)

200 yards for $0.02Total Material Cost:

$4.00B. Trims/cost per item (from above)Patch/label 2 labels at $0.08

Total of $0.16Total Trims Cost:

$0.16C. Sewing Cost per item

$1/hrTotal 1 hourTotal $1.00 for sewingTotal Sew Cost: $1.00

E. Packaging $0.70F. FIRST COST (Add lines A-F) $5.86G. WHOLESALE COST $11.72H. SUGGESTED RETAIL$23.44

Floor Plan

Window Displays

Fixtures

Packaging

Garments

Cheetah Vest

Scarf

Spec Sheet

DESCRIPTION Throw on vest with cheetah print trimmings on the chest and back. Two chest pockets (left and right sides) with circular studs.

Polyester/Cotton Blend (60% Cotton, 40% Polyester)

Sales Plan

Sales Plan

Sustainability Explanation

Use of recycled zippers

Flooring would be made from vintage wine barrels and corks

The End

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Enter our realm of the underground fashion, transform into us.

Mys iq e