© NutritionJobs 2020, Stacey Dunn-Emke...marketing to grow my business for the past 20 years. A...

transcript

In 5 Steps I will teach YOU how to Optimize your

Interview Skills for more opportunity and Confidently Pitch your Services to

ultimately generate more REVENUE.

stacey @ nutritionjobs

Job Interviewing for Optimising Opportunities and Earning Potential

1. Strategy to create an engaging pitch2. Competitive Advantage3. Interview Questions

➢ Preparing for questions

➢ Success Story Circle Method

➢ Intelligent questions to ask4. Confidence boosters5. Action After the Interview

Workbook

WHAT YOU WILL LEARN

WORKBOOKNutritionJOBS

www.nutritionjobs.com/job-interviewing-workbook

❖ Job Interview❖ Informational Interview❖ Pitching Interview

INTERVIEWINGScenarios

❖ Job Interview❖ Informational Interview❖ Pitching Interview

INTERVIEWINGCompetitive Advantage

1. Problem-solving [showing creativity, ingenuity?]2. Leadership [can you take charge?]3. Delivery [can you demonstrate confidence?]4. Questions [did you do your research?]5. Curiosity / Passion [are you excited, motivated, inspiring?]

❖ Anticipate Job Interview Questions➢ Technical Questions➢ Case or Traditional Questions➢ Behavioral Questions

❖ Anticipate Questions➢ Technical Questions

Tell me how you calculate protein requirements for 75 yo female with ESRD, T1DM, BMI = 17?

❖ Anticipate Questions➢ Technical Questions➢ Case or Traditional

QuestionsMap out your plan of action for handling a dissatisfied client?

Questions➢ Behavioral Questions

So, tell me about yourself.

SUCCESS STORY CIRCLES

What + How Behavioral Question

Success Story Circles

Demonstrates Skill Set + Value + Job Description

❖ Prepare for These Questions

1. Tell me/us about yourself.2. Why are you interested in this company/this job?3. What experience are you most proud of? Successful project

you worked on?4. What experience do you wish you could do over, and how

would you do it differently?5. Tell me about a time in your professional life when you failed or

something went wrong. Walk me through what happened and then tell me what you did to either resolve it or what you wish you had done differently.

6. What is a difficult decision you’ve made in the last year?7. What is an example of a time when you showed initiative and

leadership?8. What attributes would you bring to a team?9. Describe a role where you changed the direction of a team.

How did you do it?10. TheMuse.com on 30 Behavioral Questions

INTERVIEWINGBehavioral Interview

Questions

INTERVIEWINGBehavioral Interview

Questions

STAR methodS

SITUATION Set the Scene

What TASK needed to be done. What were the challenges.

What was the purpose.

What ACTIONS did you take? Explain what you did,

what you implemented, what you created.

What RESULTED

Value Success Story + STAR Answer Helper Pulled from your CV; your quantified work experience success bullet point.

STAR methodS

The outpatient sports nutrition clinic was trying to recruit more participants for diabetic athlete

program or we were at risk of the program closing.

TAdvertising our services, the

benefits, along with content for community engagement, and

enrollment.

AI created the Facebook group,

with daily scheduled posts about our program and general nutrition

tips and ran a few local targeted ads.

RReceived a 25% increase in

enrollment in our program within 60 days, allowing our clinic to

keep the program running!

Value Success Story + STAR Answer Helper Question: Tell me about a successful project you worked on.

STAR methodS

I’m a Dietitian with a background in computer programming.

TI’ve run my own business, including my social media

marketing to grow my business for the past 20 years.

AUsing LinkedIn, Twitter, Instagram

and Facebook my customer community and revenue have

consistently increased.

RI’m excited about the opportunity to use my marketing knowledge of

LinkedIn Ads to help Moon Cheese improve the customer

Digital Journey

Value Success Story + STAR Answer Helper Question: Tell me about about yourself.

Tell me about a time when you made a difficult

decision. What did you do?

Problem-Solving Critical Thinking

Success Story #4Success Story #3Success Story #2Success Story #1

INTERVIEWINGPerfect Pitch

Formula

❖ Research company or person1. Specific subject line / intro2. Greeting3. Introduction to You/Service4. Company/Person Connection5. The offer and the ask6. Closing

Formula

1. Sticky + specific subject line / introPitch: Moon Cheese Sponsor Upcoming Nutritionjobs Event

2. GreetingHello DeeDee - I hope this note finds you well.

3. Introduction to You/ServiceI run NutritionJobs, a career platform for dietitians. We host weekly career webinars that are advertised over several platforms to a collective audience of about 130K+ dietitians and nutrition professionals via social media, LinkedIn, and direct email.

4. Company/Person Connection I’m a big fan of moon cheese and the company Dried Foods.

5. The offer and the askI’m reaching out to you to see if Moon Cheese would be interested in sponsoring our upcoming webinar, “Dietetic Job Interviewing Prep”. Moon Cheese would make such a great energy booster just before the interview without the risk of spilling food on the business suit!

6. ClosingI look forward to our next steps if this could be an option.

Formula

INFORMATIONAL INTERVIEWSPreparation

❖ Learn❖ Leave a lasting impression❖ Research first❖ 15-20 minutes❖ Thank you + Thank you❖ LinkedIn connection

1. Can you tell me a bit about your career path and what led you to the role you're in today?

2. What skills do you think are most important for someone interested in a job like yours?

3. What does a work day look like for you? 4. What do you enjoy most about the work you do? / What are

you most excited about right now?5. What do you enjoy the least? Or, is there something that

surprised you about the role when you first started?6. What are some of the biggest challenges you face day-to-day?7. Do you think there’s a personality type that’s not well-suited for

this kind of career?8. What are some of the biggest challenges you face day-to-day?9. What do you wish you’d known when you were starting out in

this career/role?10. Do you have any recommendations for other people I should

talk to or other resources I should explore?

❖ Friendly smile❖ Find Your Voice ❖ Self-care❖ Enhance Skills❖ Square Breathing

CONFIDENCEDelivery Boosters

❖ Friendly smile❖ Find Your Voice

➢ Using your voice!➢ Using confident language

❖ Self-care❖ Enhance Skills❖ Square breathing

❖ Confidence Language

CONFIDENCE

Instead of Use

Sorry Thank you angle

Just [delete]

Think Know, Will, Can

❖ Confidence Language

CONFIDENCE

Instead of Use

Sorry Thank you angle

Just [delete]

Think Know, Will, Can

Jumping in with answer Comfortable with silenceSmile, wait 4 seconds, mirror/repeat last 3 critical words counterpart stated

❖ Friendly smile❖ Find Your Voice ❖ Self-care

➢ Exercise➢ Meditate

❖ Enhance Skills❖ Square Breathing

❖ Friendly smile❖ Find Your Voice ❖ Self-care❖ Enhance Skills

➢ Webinars➢ YouTube

❖ Square Breathing

❖ Find Your Voice ❖ Self-care❖ Enhance Skills❖ Square Breathing

❖ Research company or person❖ Visualize the situation ❖ Walk in with confidence❖ Study your resume, cover

letter, brag book❖ Study job description❖ Study your questions

INTERVIEWINGGolden Interview

Tickets

Action to Take After the Interview1. Congratulate yourself

2. Send a thank you note

3. Reflect

4. Is this a good fit?

5. Compensation

6. Prepare for the interview #2

7. Be patient

8. Call back

9. Stay connected, even if you don't get this job

10. Job notification list

See www.nutritionjobs.com/next-steps-after-the-job-interview

FOLLOW UP

RESOURCES

Wendy & Berry get marriedSeptember 4, 20XX

WORKBOOKNutritionJOBS

www.nutritionjobs.com/job-interviewing-workbook

Stacey Dunn-Emke, MS, RDNstacey@nutritionjobs.com

@nutritionjobs

linkedin.com/in/staceydunnemke

CONNECTwith me!

© NutritionJobs 2020, Stacey Dunn-Emke...marketing to grow my business for the past 20 years. A...

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