® Oracle Asia Pacific OpenWorld Singapore - March 10 - 12, 1999 How Internet Changes Knowledge...

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Oracle Asia Pacific OpenWorldSingapore - March 10 - 12, 1999

How Internet Changes Knowledge Management?

Lakshmana Pillai A.lpillai@sg.oracle.com

Manager, Design & Migration ServicesOracle Asia Pacific Division, Singapore

What is the Most ValuableNatural Resource?Knowledge

Knowledge Management

Agenda

• What is it Really?

• What are the Challenges?

• Components of Knowledge Management

• Knowledge Management Evolution

• Oracle Infrastructure / Technology

• Summary

What is Knowledge?

Data + Context = InformationInformation + Experience = Knowledge

Building block of a modern organization

Knowledge is Perishable. Becomes Obsolete Quickly.

Always changing. Renewing is key to competitive advantage.

Knowledge = Power. Share it and it will multiply.

Where is the Information?

EmailVoice

Documents, presentations, graphics

Web Sites

Databases

InsightsWisdom

What exactly is Knowledge Management?

The process of

Creating Ideas and

Identifying / Capturing

Evaluating / Rating / Organizing

Storing

Sharing

Distributing / Retrieving

Maintaining

a company’s collective expertise

Who is Involved in the Knowledge Community

EveryoneOrganizations

Partners

Suppliers

Competitors

Customers

Everyone

• Organization

• Company Staff

Career Development

Participation Involvement

Peer Recognition

Identify

Resource Mix (leverage staff)

New Hire

Targeted Education

• Benefits

Improved Reference

Greater Margin

Better Customer Solution

Better Product

Who Win’s with Knowledge Management?

What are we attempting to Achieve?

Add value to what we have by turning data into information and information into knowledge

• Creation of Ideas through Informational

Exchange

• Valuating and Rating the Idea’s Worth

• Transforming / Implementing the Intellectual

• Monitoring Success

PresentationsProduct InfoCollateral

Training VideosApplication Reports

Business IntelligenceCompetitive Info

Fax ImagesText Video,Audio,

Graphics,NewsFeeds,

Imaging,etc.

Multiple User Types & Interfaces

Multiple Documents& Information Types

across Business Units

Connecting Any User . . .

Sales Force

Corporate

Logistics/Distribution

External UserAccess

CorporateRepository

Infrastructure

CorporateRepository

Infrastructure

. . . to Any Information. . . to Any Information

SECURITY

Business Challenge

Digital Library - An Example

Biggest Problem We Face

Information Overload

Navigating Among the Huge Number of Data

Major Components of Knowledge Management

• Identify Experts

• Manage Multimedia Content

• Connect People and Extract Knowledge

– Facilities for Discussions

– Grapevine for Targeted Distribution

– Share and Distribute Knowledge

• Monitor Success and Reward People

Knowledge Management System

Exraction CreationAccess & Transfer

Knowledge MapLocating Important Knowledge in an OrganizationLinking Knowledge Model to a Training Program

KnowledgeRepository

(Structured &Unstructured)

Knowledge Transformation

Identify Requirements

Charting the Course

Stage I

Awareness

Constituency

Targeted Success

Stage II

Execution

Behavioral Change

Routine Success

Stage III

Process Improvement

Cohesive Human Network & System Infra.

Metrics Instituted

Stage IV

Integrated Access

Pervasive Culture Across LOBs

Strategic Operational Drivers

Knowledge Management Evolution

More than Technology...

“Techknowledgy”

Ideal Working Culture

Good Technology Infrastructure

What Makes Knowledge Management a Reality?

Build a Nice Culture!!!to Easily Extract Information

from Everyone

• Build a Team Culture

• Emphasise Importance of Knowledge Sharing

• Setup Virtual Teams

• Setup Discussion/Chat Rooms

• Maintain Skills Matrix

• Motivate People

• Recognize People Involved

For a Good Working Culture

Innovation occurs “at the boundaries between mind-sets”

Stage I

Awareness

Constituency

Targeted Success

Stage II

Execution

Behavioral Change

Routine Success

Stage III

Process Improvement

Cohesive Human Network & System Infra.

Metrics Instituted

Stage IV

Integrated Access

Pervasive Culture Across LOBs

Strategic Operational Drivers

Knowledge Management Evolution

Emphasis on People/Process

Technology Infrastructure

Capture human experience as best we can.

Find the right stuff when needed.

People spend more time analyzing, manipulating, and creating sharable knowledge

filled with experience and insights... rather than searching for the basics.

Technology Infrastructure

Internet/Web(Connects People; Provides Global Access

Delivers Information;Enables Discussion)

Oracle8i(Acts as a Knowledge Repository;

Multimedia Content Mgmt.)

Java(Provides An Industry Standard

Programming Model)

Oracle Video Server(Streams Video/Audio)

Oracle InterOffice(Supports Collaboration)

Business Intelligence(DSS, DW)

Browser, Mailbox UI

Distribution

Processing/Intelligence

Transport

Publish, Push, Broadcast

Search/Retrieve, Agent, Information Mining, Filters, Collaboration

Messaging, Middleware, Workflow, WWW/Internet,

GroupWare, Document Repository, DBMS,

Data Warehouse, Legacy, Internet, Extranet

Enabling Knowledge Management

How Internet Enables Knowledge Management?

• Broad Knowledge Network

• Eliminates Localness and Asymmetry of Knowledge

• Created too Many Ideas

• Biggest informational Asset

• Success Trends

– Cost of Ownership

– Simplicity of Use

– Global Collaboration

– Open , Standard Based

Use the Internet right !

Internet is a

Treasure of Knowledge

You Should Not Need“Indiana Jones” in

“Raiders of the Lost Ark”to Find It.

Choose the Right Development & Deployment Platform.

keep Indiana Jones in the movies

Development Environment

300% Pure

How does Oracle8i help ?

interMedia

What is iFS?

• A file system inside the database

• Provide universal access to files

• Suited for building document-centric

applications

iFs - Loading Files In

Spreadsheets

Word processingdocuments

Presentations

E-mail

Voice mail

File servers

Oracle8i

Applications (Java, CORBA, PL/SQL)

Windows clients

Web browsers

E-mail clients

FTP clientsFTP

Oracle interMediaContent Management

Desktop Client

WebBrowser

MISApplication

Documents

Images

Transaction

CustomerData

InventoryData

Production Website

Oracle8i

Oracle interMedia - Components

Oracle8i

interMedia

OCI, SQL, iFS interfaces, C++, Java, URL

Thick Client Thin Client

Web Server: OAS - IIS - Netscape

Locator

Extensibility APIsORDBMS Kernel

interMedia web agent & clipboard

Oracle interMediaImage, Audio, Video Storage and

Delivery

Table space

FlatFiles

client

Oracle8

Application

Object - relational interface

Metadata

Media Data

Streaming & Specialty Servers

Servers

The Text Index Process

Text Column

Text IndexExt. Datastore

•BFile, URL

•SQL Loader

•iFS

Filter

•Inso HTML Export

•User Defined

Section-er

•Plain text

•HTML

•XML

•News/E-Mail (RFC1136)

Tagged text Lexer

•Basic - Whitespace•Theme engine

• Word decompounding

•Alternate spelling

•Double-byte

Plain text

EngineEngine

•Builds index

•Remove stopwords (configurable list)

Tokens (words

& themes)

Section information

Oracle Solution Benefits

• Leading & Proven DB Technology

– Manages All Types of Data

• Less Time to Find Information

– One Place to Look

– Robust Search Facilities

– Scalable & Portable

• Less Time Reproducing Information Already in Existence

Summary

• Defined the Challenge of Knowledge

Management

• Identified the Problem

• Mapped a Charter

• Identified an Infrastructure

Knowledge is MoneyKnowledge is Power

Knowledge is HappinessKnowledge is Fun

well.......

“Knowledge is Everything”,

Only if we Manage it Properly

Now it’s your chance !

Build a GoodKnowledge Management

Solution

Success is the Biggest Roadblock of Innovation!

Time for Knowledge Extraction