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The ShleeThe Shlee© 2006© 2006

By By

Antoinette KatholAntoinette Kathol

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AbstractAbstract

The ShleeThe Shlee©© is a synthetic rubber wedge is a synthetic rubber wedge attachment to a snowboard that will act as attachment to a snowboard that will act as a slowing device. The Shleea slowing device. The Shlee©© will also aid will also aid in the ability to make tighter turns.in the ability to make tighter turns.

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ClaimsClaims

Allow the snowboarder to slow down or Allow the snowboarder to slow down or stop more effectivelystop more effectively

Allow for sharper turnsAllow for sharper turnsAffordableAffordableAble to be attached to preexisting Able to be attached to preexisting

snowboards for a feesnowboards for a fee

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MaterialsMaterials

Synthetic rubber wedgeSynthetic rubber wedgeLoaded spring mechanismLoaded spring mechanism

HingeHingeSpring Spring ScrewsScrews

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FunctionsFunctions

Braking systemBraking systemSlowing mechanismSlowing mechanism

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The ShleeThe Shlee©©

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The ShleeThe Shlee©©

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Similar ProductsSimilar ProductsPatentsPatents

6,971,4836,971,483 – Braking apparatus and – Braking apparatus and method for making and using the samemethod for making and using the same

6,969,076 – Hand steerable snow scooter6,969,076 – Hand steerable snow scooter6,935,640 – Snow scooter with rear 6,935,640 – Snow scooter with rear

mounted foot actuated brakemounted foot actuated brake

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Start Up CostsStart Up Costs

Start up – $500,000Start up – $500,000 Research and Research and

Development - $25,000Development - $25,000 Product testing - $25,000Product testing - $25,000 Production - $250,000Production - $250,000 Advertising - $200,000 Advertising - $200,000

= $500,000= $500,000

Wholesale price – $25Wholesale price – $25 Mark up – 200%Mark up – 200% Retail price – $75Retail price – $75

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First Year NumbersFirst Year Numbers Sales – 12,000 units @ $75 per unitSales – 12,000 units @ $75 per unit Profit -- $900,000Profit -- $900,000

Expenses:Expenses: Marketing and Advertising – $200,000Marketing and Advertising – $200,000 Production – $250,000 ($25 per unit for 10,000 units)Production – $250,000 ($25 per unit for 10,000 units) Inventory Expense -- $20,000Inventory Expense -- $20,000

Total Expenses = $470,000Total Expenses = $470,000

Net Income after one year: = $430,000Net Income after one year: = $430,000

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Summary Of InventionSummary Of Invention

Name of Invention: The ShleeName of Invention: The Shlee©©

The ShleeThe Shlee©© aids as a slowing and/or aids as a slowing and/or braking mechanism for a snowboard. braking mechanism for a snowboard.

It is manually powered by the users rear It is manually powered by the users rear foot.foot.

It is convenient and reliable.It is convenient and reliable.Anticipated cost is $75 per unit.Anticipated cost is $75 per unit.

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Marketing StrategyMarketing StrategyTarget MarketTarget Market

Target Countries: United States, Canada, Target Countries: United States, Canada, Japan, RussiaJapan, Russia

Target Population: Ages 15-35 male and Target Population: Ages 15-35 male and femalefemale

Specific Target Market: Students and Specific Target Market: Students and AthletesAthletes

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Marketing StrategyMarketing StrategyProductProduct

Product Feature:Product Feature: The Shlee The Shlee©© is a rubber is a rubber wedge with a spring loaded mechanismwedge with a spring loaded mechanism

Packaging:Packaging: The product will be packaged in The product will be packaged in a blue triangular box.a blue triangular box.

Positioning:Positioning: The product will be positioned The product will be positioned as a durable, practical and reliable product.as a durable, practical and reliable product.

Product Line:Product Line: In the future, we will introduce In the future, we will introduce new advancements to enhance the Shleenew advancements to enhance the Shlee©©..

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Marketing StrategyMarketing StrategyPricingPricing

Price: Affordable, reliable, high qualityPrice: Affordable, reliable, high qualityPlace/Distribution: Snowboard shopsPlace/Distribution: Snowboard shops

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Marketing StrategyMarketing StrategyPromotionPromotion

Internet (Snowboard websites)Internet (Snowboard websites)TV (Commercials)TV (Commercials)Ski ResortsSki ResortsSnowboarding MagazinesSnowboarding MagazinesMarketing Message: “Worry: stopping, Marketing Message: “Worry: stopping,

turning, breaking, slowing. End of worry; turning, breaking, slowing. End of worry; Shlee.”Shlee.”

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InformationInformation

For more information on the development For more information on the development of this product…of this product…

Contact: Antoinette KatholContact: Antoinette KatholEmail: amkathol@csupomona.edu Email: amkathol@csupomona.edu

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