Warm-Up

View the commercial:http://www.youtube.com/watch?v=owGykVbfgUE Journal: What makes this a good commercial? Why does it appeal to us? Do you believe in what it is advertising? If so, why? What did they do to make you believe? If not, why not…?

What is a Persuasive Appeal?

An argument that a speaker/writer directs toward a certain belief/feeling/attitude that his/her audience holds

Allows speaker/writer to tailor his/her argument in the best possible way according to his/her audience’s needs/desires

Persuasive Appeals – Techniques to Persuade an Audience

1) Appeal to ETHOS 2) Appeal to PATHOS3) Appeal to LOGOS

Appeals to ETHOS:Based on: trust/

authority/credibility

Needed: good character, good sense, and good motives

Use: known experience, expertise, credentials, polished presentation of material

Appeals to Pathos: Based on:

Emotions Needed: Vivid

language, sensory details, and words/images that make your reader feel a strong sense of happiness, sadness, anger, pride, etc.

Use: Vivid, sensory details, emotional language and/or images

Appeals to Logos:Based on: Logic Needed: Support

and evidence Use: Facts,

statistics, expert testimony of credible sources, definitions, witness statements, and details

Geico Commercial

http://www.youtube.com/watch?v=kWBhP0EQ1lA

What is the appeal?

Nike Commercial

http://www.youtube.com/watch?v=RERnwAEkd04

What is the appeal?

Animal Fund Commercial

http://www.youtube.com/watch?v=9gspElv1yvc

What is the appeal?

Orkin Commercial

http://www.youtube.com/watch?v=QQ-JQ_bc9ag

What is the appeal?

Doritos Commercial

http://www.youtube.com/watch?v=HY4L1ihRkaY

What is the appeal?

Persuasive Appeals

Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

Real-World Teenage Problems Create an informative and persuasive poster

about your topic and how it causes teen angst. Use the images you chose on Monday, as well

as anything else you can draw/find. Include the following information:

Name of Topic 3 most important facts about your topic 3 most significant issues about the topic Q&A: Why should people care about this topic? 3 possible solutions Use ethos, pathos, and logos to make your

arguments strong!