Post on 16-Nov-2014
description
transcript
May 2000
E-MedAsia’s Mission
To provide the most comprehensive, trusted and relevant Pan-Asian website for
the healthcare community
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Investment Highlights
Large and growing market opportunity Strong demand by Asian physicians for online
medical content and clinical management tools Significant first-mover advantage; opportunity to
become the premier Pan-Asian e-health site Superior product with proven platform technology Attractive business model with multiple recurring
revenue streams Visionary, entrepreneurial management team and
advisory board
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Stan Lipin Chief Executive Officer, Director
Andrew Mallard Vice President, Product Development,
Chief Technology Officer
Simon Piff Vice President, Sales & Marketing
Farida Lau Group Finance Director
Dr. Julie McShane Vice President, Medical Content
Dr. Bernard Murphy Vice President, Corporate Program Development
Howard Messer Interim CFO
Dr. Mildred Christian Vice President, Business Development
Management Team
Name Title
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Board of Directors
Dr. Ronald Hart Chairman, Trilux Internet Group (Present)Chairman Director, Telescan Wireless Services and Cyber Action
(Present) Director, National Center for Toxicological Research (1980-1992)
Robin Maule Vice Chairman, Mobilink (1994-1998)Vice Chairman, Executive Director, Hutchinson Telecommunications (1987-
1994)Co-Founder Executive Director, AsiaSat (1987-1991)
Director of Distribution, Asia Motorola (1972-1987)
Hugh McClung International Wireless Communications (1995-1998)Vice Chairman BEC Ventures (1992-1994)Co-Founder Crocker Associates (1979-1986)
Dr. Graham Player CEO, WebTCM Ltd.Director 20+ years of experience in Traditional Chinese Medicine
Founder, multiple IT consulting companies
Ashok Kothari GE Asia Pacific Capital Technology Fund (Present)Director Catalyst Capital (1987-Present)
PPG Europe (1987-1988)WR Grace (1980-1987)
NameAffiliations
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Corporate Medical Advisory Board
Dr. Martin Lipkin Director of Clinical Research, Strong Cancer Prevention CenterProfessor of Medicine at the Cornell University Medical College and Graduate School of Medical SciencesMember of the Memorial Sloan-Kettering Cancer CenterResearch Career Program Awardee, National Institutes of HealthMedallion Recipient, National Cancer Center Research Institute
Dr. Frank Young Deputy Surgeon GeneralDeputy Assistant Secretary for Health/Science and EnvironmentCommissioner of the US Food and Drugs AdministrationUS Representative Executive Board, World Health OrganizationMember Coordinating Sub Group, National Security Council
Dr. Melvin Spann Associate Director of the National Library of MedicineInformation Chemist at the Food and Drug AdministrationChairman of the Biomedical Information Resources Symposium, American Chemical SocietyAdjunct Professor, Chemistry Department of the American University
NameAffiliations
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The Asian healthcare market represents over a $400 billion market opportunity . . .
Market Opportunity
$400
$800
$1,200
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
U.S. Europe Asia
Taiwan4%
India6%
China6%
Hong Kong2%
Japan64%
Other13%
South Korea5%
Healthcare ExpendituresHealthcare Expenditures Asia Healthcare ExpendituresAsia Healthcare Expenditures
Source: Euromonitor
Asian Healthcare StatisticsAsian Healthcare Statistics
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Market Opportunity
E-Commerce($ millions)
1998 $1,983 $45 $57 $61 $8 $4
2003 $44,900 $2,800 $4,900 $2,400 $3,800 $2,140
. . . with improving infrastructure, Internet usage and e-commerce expected to grow exponentially from 1998 through 2003
PC Users(in millions)
Internet Users(in millions)
JapanSouth Korea
HongKong China IndiaTaiwan
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E-Health Evolution
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ApplicationServiceProvider
(ASP)
ProviderPortal(PP)
InternetContentProvider
(ICP)
Content ServicesApplications
Portal Evolution
Content Sticky tools :Email,Calendar, etc.Functionallygrouped
Practicemanagement,Medicalrecords,B2B & B2Cservices
Product Positioning
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MedicalProfessionals
BusinessInstitutions
Community Patients
•Pharmas•Medical supplies•Insurance
•Hospitals•Clinics•HMOs
•Government•Charities
AsiaHealthDeskTM
ClinicalDeskTM
The E-MedAsia Solution
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Continuing Medical Education Courses
Evidence Based Medicine and Treatment Guidelines
RepNet™
– Notification system to alert professionals to new products and product updates
Customer and Distribution Services
Additional Service Offerings
– Medical equipment exchange auction site
– Medical Mall for books, journals, supplies and pharmaceuticals
– On-line medical records
– Insurance exchange
ClinicalDeskTM (contd.)
– For medical professionals (“subscribers”) and pharmaceutical and medical products companies (“sponsors”)
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Content/Resources
– Comprehensive physician endorsed clinical information on diseases, conditions, drugs and procedures
– Links to localized directories, event calendars and physician web sites
– Personalized content including news, reminders and newsletters
Services
– Health diaries (e.g., fitness, weight management, diabetic monitor, health monitors, vaccinations)
– Community bulletin boards/chat rooms
– Online physician consultations
– Confidential online medical records
– Insurance enrollment
– e-commerce for medical products, drugs and lifestyle products
– Improving Doctor–Patient–Community relationships
AsiaHealthDeskTM
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The Value Proposition
Benefits to Subscribers (Medical Professionals):– Online integration of administrative, communication and information
services – Premium content and services – Standardized, easy-to-use Web interface– Free basic service package
Benefits to Sponsors (Pharmaceuticals & Medical Products Companies):– Increased access to physicians and consumers– Enhanced marketing effectiveness– Improved customer service and distribution– Cost savings
Benefits to Consumers:– Premium localized content – E-MedAsia online healthcare community– Convenience, reliability, confidentiality
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E-MedAsia’s Approach to the Market
Sponsors(pharma/ medical
cos.)
Subscribers (medical
professionals)
Consumers
Japan
Taiwan
South Korea
Hong Kong
China
Key Strategic Relationships: Markets:
White MoonMedical
HarvesterTrading
n/a
Century Net
Natelco
Targets:
India
joins.com
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Sponsor Marketing Strategy
Customized solutions
International, regional and local account coverage with access to key decision makers at the highest levels
In-country sales team & support services
Regional capabilities
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Status of Sponsor Marketing
Japan– Johnson & Johnson KK – proposal under development– In discussions with Pfizer Japan, Centocor
Taiwan– Harvester Pharmaceuticals, largest in-country distributor;
e-commerce partnership discussions underway– CCPC, largest in-country manufacturer; proposal under development
Korea– In discussions with Johnson & Johnson
Hong Kong– In discussions with Abbott, DuPont, Pfizer, Merck, Sharpe & Dohme
China– Shanghai Pharmaceuticals– In discussions with Johnson & Johnson
India– Sun Pharmaceuticals, Aristo Pharmaceuticals, Glaxo-Wellcome,
Hoechst Marion Roussel, E Merck, Cipla
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Subscriber Marketing Strategy
Target the Specialist– Partnerships with associations– Direct mail, conferences, special events
Support– Online communities– Call center support – In-country support teams
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Launch Schedule
Japan – May 2000 India – August 2000 Hong Kong – September 2000 China – October 2000 Taiwan – October 2000 South Korea – October 2000 Rest of Asia – March 2001
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Competition
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ehealthcareAsia
ehealthcareAsia
EnglishContent
AsianContent
Applications
Competitive Landscape
Current
IPO
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E-MedAsia’s Advantage
First-mover advantage Developed regionally
– Sponsorship marketing– World class Medical Advisory Boards
Customized locally– Local language capabilities– Strategic relationships – Medical advisors– Market experience– Editorial teams
Target medical professionals and consumers (vertical community)
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By end of 2000– Launch in all initial target markets– Secure sponsors for all initial target markets– Total of 14,000 sponsored subscribers
By end of 2001– Continue to increase and diversify sponsor base– Increase subscriber base to 45,000– Launch new services including used equipment
auction market– Identify JV partners for new target markets
Near to Intermediate Term Milestones
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Revenue Model
$7 $42$95
$122 $143
$0
$50
$100
$150
$200
2000 2001 2002 2003 2004
e-Commerce
Subscriber
$7.6
$48.1
$109.3
$142.3
$174.4Revenue($ millions)
Number of Physician SubscribersRelative Market Penetration
Japan 6,500 21,500 32,750 41,188 47,5162.7% 9.0% 13.6% 17.2% 19.8%
South Korea 1,200 4,200 8,700 12,750 16,3951.7% 5.9% 12.3% 18.0% 23.1%
Taiwan 600 2,300 4,850 6,125 7,4002.3% 8.8% 18.7% 23.6% 28.5%
Hong Kong 640 1,340 1,865 2,259 2,5547.1% 14.9% 20.7% 25.1% 28.4%
China 2,400 7,200 12,400 18,000 24,0000.1% 0.4% 0.6% 0.9% 1.2%
India 3,000 8,400 13,800 19,200 24,6000.5% 1.4% 2.4% 3.3% 4.2%
Total 14,340 44,940 74,365 99,521 122,465
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Financial Highlights
Summary Financials($ thousands)
QUARTERLY ANNUAL
1Q2000 2Q2000 3Q2000 4Q2000 2000 2001 2002
Revenue - $251 $2,562 $4,755 $7,568 $48,089 $109,293
Gross Profit - 92 1,563 2,397 4,052 27,502 65,800
EBITDA (1,685) (2,755) (2,884) (2,031) (9,355) (4,118) 12,846
Net Income (Loss) (1,505) (2,281) (2,304) (1,664) (9,278) (1,788) 5,686
Total Employees 70 129 167 179 179 366 496
0
20
40
60
80
100
120
($ m
illio
ns
)
Revenue Gross Profit
2000 2001 2002
-15
-10
-5
0
5
10
15
($ m
illio
ns
)
EBITDA Net Income (Loss)
2000 2001 2002
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Large and growing market opportunity
Strong demand by Asian Physicians for online medical content and clinical management tools
Significant first-mover advantage; opportunity to become the premier Pan-Asian e-health site
Superior product with proven platform technology
Attractive business model with multiple recurring revenue streams
Visionary, entrepreneurial management team and advisory board
Summary
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