Web3.0, mobile and the futureWhat you need to know...

Dean Russell4th March 2009

Where are we right now?

Howcan you deal with it?

Whatwill the future look like?

What am I going to talk about?

Where are we right now?

#1: Social

Where are we now

Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell's teeth. We could be here for hours. Arse, poo and widdle“

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#1: Social

Where are we now

#2: Political

The internet makes openness in politics not only possible but unstoppable

Bill Thompson, Journalist and BBC World Service Commentator

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#1: Social

#3: Business

Where are we now

#2: Political

Fully embracing a digital future is a must for any successful knowledge economy

Stephen Carter, the Minister for Communications, Technology and Broadcasting

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#1: Social

#3: Business

Where are we now

#2: Political

#4: Health

Cyberchondriacs

What will the future look like?

Impact #1The wisdom of Web3.0

Key strategic considerations

Semantics is the study of meaning in communication.

Source: Wikipedia

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1990 2008

Impact #1The wisdom of Web3.0

Key strategic considerations

Impact #2Knowing where you are all of the time

Impact #1The wisdom of Web3.0

Impact #3Commercialising your conversations

Key strategic considerations

Impact #2Knowing where you are all of the time

Web3.0 will not be FreeDean Russell, Precedent

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Impact #1The wisdom of Web3.0

Impact #3Commercialising your information

Key strategic considerations

Impact #2Knowing where you are all of the time

Impact #4Freedom requires trust

How can you deal with it?

Rule #1Preparing for change

Key strategic considerations

Rule #2Learning to be innovative

1. Set timetable

2. Identify people

3. Learning

1. People

2. Processes

3. Mistakes

- Catch-up with now

- Not about separate mobile – its all the same

- Consider how these trends will affect your audiences

- Remember its still about people and habits

- Implement change and innovation strategies

In summary

“Life is 10% of what happens to you and 90% of how you react”

Thanks for listening... (could we have another 60 seconds please?)

We exist to make our clients more successful

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4offices

18years

+

60peopl

e

What do we help our clients with?

– Research– Strategy– Branding– Design (print and online)– Web development– Digital marketing– Hosting– ISP

Commercial & professional services

Bluewater

Butlins

Condé Naste Johansens

E C Harris

HSBC Investments

Hill & Knowlton

International Paint

Jobsite

Liberty

LendLease

Lloyds of London

Mazars

Newmarket Racecourse

World Federation of Exchanges

Yell

Health & education

Human Fertilisation & Embryology Authority

Imperial College Healthcare NHS Trust

Institution of Occupational Safety & Health

The Information Centre

LearnDirect

Middlesex University

Oxford Brookes University

Royal Berkshire Foundation Trust

University of Cambridge

University of Southampton

Not for profit

Age Concern England

British Heart Foundation

Cancer Research UK

Crimestoppers

Leonard Cheshire Disability

Media Trust

Notting Hill Housing Group

RSPCA

Sovereign Housing Group

The Work Foundation

Public sector

Academy for Sustainable Communities

CABE

Cabinet Office

Department for Culture, Media and Sport

Essex County Council

HM Treasury

Intellectual Property Office

Islington City Council

London Borough of Camden

London Stock Exchange

National School of Government

Royal Borough of Kensington and Chelsea

Welsh Assembly Government

Westminster City Council

World Federation of Exchanges

Let us know what you think

...Thank you

www.twitter.com/dean_r