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iSa – intelligent Speech assistantCS 410 Blue Team

Brad Travalgio

Dominic Eldridge

Mark Mahn

Matthew Salyer

Scott Seto

Scott Wood

CS410 Blue Team

iSa

Communication is difficult when speech is misunderstood.

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Who may need iSa?

49,000,000 Americans have a speech disorder The largest population of challenged Americans

Office of Official Publications, Texas Tech University

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Causes

Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Psychological Trauma Ear Infection

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Social Participation

From University of San Francisco Disability Statistics Center Is the Status of People with Disabilities Improving?

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Effects

Those affected by speech disorders suffer negative social effects when they are unable to:

Express feelings

Obtain quality employment

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Health and safety are at risk when they are unable to:Indicate an emergencyCommunicate their condition and needs to others

In addition, the effects of speech disorders may lead to decreased self-esteem.

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iSa in action

(1) When you can't be understood

iTechwith iSa installed

(2) Use iSa to choose phrases or words

(3)Let iSa be your voice

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iSa MFCD

• Internet Components

• PC Components

• iSa Components

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Component Interaction

Internet Components

Computer Components

iSa Components

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Internet Components

Theme

Theme

Theme

Theme

Theme

Theme

iSaServer

DB DB

iTunes

Internet

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Computer Components

PC DB

Theme

CustomTheme

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iSa Components

Input:iTech Typed

Output:Text PredictionVoice Synthesis

iSa

DB

Custom Theme

Theme

Theme

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MFCD

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MFCD Prototype

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Rapid Prototype

And now for an example with Matthew Salyer

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Goals

Develop a Portable Speech AssistantProvide User-Friendly AugmentationsAllow Customization (i.e. Shorthand, Themes)Test the SolutionMarket the Solution

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Phase 0 Conception

Develop Project Team Define Problem

Planning Determine Roles Plan Website Initial Research

(Design,Marketing,Competition,Risks)

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Phase 0 Feasibility Presentation

Planning Design Technical

Documentation Management Plan Marketing Plan Funding Plan Staffing Plan

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Phase 0 Documentation Continued

Evaluation Plan Risk Plan Resource Plan Prototype Design Plan

Milestones SBIR Phase 1 Proposal

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Phase 0 Org Chart

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Phase 1

Planning Develop project team Define communication methods

Requirements GUI requirements Database requirements Engine requirements

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Phase 1

Set-up Development Environment

Design Prototype

Development Prototype

Testing SBIR Phase 2 Proposal

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Phase 1 Org Chart

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Phase 2

Develop Project Team Planning

Communication Functional Level Requirements

Requirements Documentation Design

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Phase 2

Set-up Development Environment Servers

Design GUI screens Database Engine

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Phase 2

Development Testing User documentation First release for public

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Phase 2 Org Chart

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Phase 3 Develop Project Team Hire new Personnel Set-up

Workstations Phones

Website Advertising

Beta Testing Contact local schools

Product Refinement

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Phase 3 Org Chart

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Management PlanManagement

Plan

MarketingPlan

FundingPlan

Staffing Plan

EvaluationPlan

Risk ManagementPlan

ResourcePlan

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Evaluation Plan

Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirement document Quality - Measured by customer purchase rate and

satisfaction

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Evaluation Phases

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Phase 0 Idea developed Project website

developed Funding secured

Phase 1 Prototype design Working prototype Initial customer

demonstration

Evaluation Phases

Phase 2 Product design Software module

development Software module

testing Integration testing Finished product

Phase 3 Marketing plan

developed Product released First sale completed Successful marketing New contracts

acquired

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Funding Plan

Department of Health and Human Services

Phase I: $100,000

Phase II: $225,000 award from the

“Innovation Research Grant to

Promote the Health of People with

Disabilities”

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Funding Plan

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iFund InitiativePhase I: $ 1,500

Phase II: $ 27,000

Venture CapitalistPhase III: $390,000

Phase 1 Budget

Hardware ResourcesProduct Quantity Cost Per Unit TotalDELL PowerEdge SC1430 1 $729 $729 25' CAT6 Network Cable 1 $25 $25

Total: $752

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Personnel ResourcesTitle Hourly Rate Yearly Rate Total 40% OverheadFinancial Specialist $20 $41,600 $10,720 $15,008Marketing Specialist $20 $41,600 $10,720 $15,008

Product Manager $20 $41,600 $5,200 $7,280 Project Manager $25 $52,000 $13,400 $18,760

Risk Specialist $20 $41,600 $10,720 $15,008Software Specialist $20 $41,600 $7,980 $11,172

Technical Specialist $20 $41,600 $5,200 $7,280 Webmaster $20 $41,600 $7,980 $11,172

Total: $100,688

Phase 2 Budget

Hardware ResourcesProduct Quantity Cost Per Unit Total

DELL PowerEdge 2950 III 10 $1,299 $12,990

Macintosh Workstation 1 $1,300 $1,300

Windows Workstation 1 $1,300 $1,300

Linux Workstation 1 $1,300 $1,300

UNIX Workstation 1 $1,300 $1,300

Cisco 2800 Series Router 1 $1,450 $1,450

25' CAT6 Network Cable 15 $25 $375

iTouch 10 $250 $2,500

iTouch USB Cable 10 $3 $30

iPhone 10 $400 $4,000

iPhone USB Cable 10 $3 $30

iTouch Speakers 10 $13 $130

Total: $26,705

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Phase 2 Budget

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Personnel Resources

TitleHourly Rate

Yearly Rate Total 40% Overhead

Financial Specialist $30 $62,400 $31,200 $43,680

Product Manager $30 $62,400 $15,120 $21,168

Project Manager $33 $68,640 $34,320 $48,048

Software Engineer 1 $27 $56,160 $20,898 $29,257

Software Engineer 2 $27 $56,160 $20,898 $29,257

Technical Specialist $30 $62,400 $15,120 $21,168

Webmaster $30 $62,400 $23,220 $32,508

Total: $225,086

Phase 3 Budget

Hardware Resources

Product Quantity Cost Per Unit Total

DELL Precision 370 7 $699 $4893

25' CAT6 Network Cable 7 $25 $175

Total: $5068

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Phase 3 Budget

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Personnel ResourcesTitle Hourly Rate

Yearly Rates Total 40% Overhead

Administrative Assistant $12 $24,960 $11,520 $16,128Bookkeeper $15 $31,200 $4,110 $5,754Customer Support 1 $12 $24,960 $11,520 $16,128Customer Support 2 $12 $24,960 $11,520 $16,128Customer Support 3 $12 $24,960 $11,520 $16,128HR Manager $30 $62,400 $28,800 $40,320Lawyers $50 $104,000 $3,550 $4,970 Marketing Specialist $30 $62,400 $28,800 $40,320 Operation Manager $30 $62,400 $28,800 $40,320 Procurement Manager $30 $62,400 $13,980 $19,572Product Manager $30 $62,400 $13,980 $19,572Project Manager $33 $68,640 $31,680 $44,352Software Engineer 1 $27 $56,160 $19,278 $26,989 Software Engineer 2 $27 $56,160 $21,978 $30,769 Technical Specialist $30 $62,400 $13,980 $19,572Webmaster $30 $62,400 $21,420 $29,988

Total: $387,010

Out Years Budget

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Out Years ResourcesTitle Hourly Rate Yearly Rate Total 40% Overhead

Bookkeeper $25 $52,000 $52,000 $72,800

Customer Support 1 $20 $41,600 $41,600 $58,240

Customer Support 2 $20 $41,600 $41,600 $58,240

Customer Support 3 $20 $41,600 $41,600 $58,240

Operations Manager $50 $104,000 $104,000 $145,600

Total: $393,120

Projected Annual Sales

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Break Even Analysis

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Marketing Plan

Primary Market 4.9 million Americans who have speech disorders

Secondary Markets 2.4 million Americans who use English as a second

language 2.3 million iPhones sold

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Marketing Plan

How can you hear about iSa? iTunes iSa Website Beta Testing reviews

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Marketing Plan

We will offer more than the competition.

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Marketing Plan

Where we really separate ourselves!

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Risks

A – Difficult to type B – Difficult to afford

C – Hardware becomes outdated

D – Database entry causes delays

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Difficult to Type

20% of those with speech disabilities also have major physical disabilities.

Mitigation:

iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing.

American Speech-Language-Hearing Association (ASHA)

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Difficult to Afford

60% of Americans have private health plans. Most health plans do not cover"speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology."

Mitigation:

The iSa will have a selling point of $499, making it more affordable then the competition.

Census.gov

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Outdated Hardware

It is inevitable that the hardware will become outdated.

The software will need to be ported to the new hardware when the time comes.

Mitigation:

The coding of iSa will be designed to be ported from one device to another.

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Database delays

Filling a database is time consuming. This presents a large possibility for delays.

Mitigation:

iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry.

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Return on Investment

The customer will gain a tool that will aid in communication and help to improve their overall

quality of life.

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Return on Investment

Providing a solution to make life better for people with speech disorders.

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Resources

Office of Official Publications, Texas Tech University.http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.html

University of San Francisco Disability Statistics Centerhttp://dsc.ucsf.edu/publication.php?pub_id=7 http://dsc.ucsf.edu/figure.php?pub_id=7&section_id=1&figure_id=3

American Speech-Language-Hearing Association (ASHA)

http://www.asha.org/members/research/reports/speech_voice_language.htm

US Census Bureau http://www.census.gov/prod/2007pubs/p60-233.pdf

Communication Disorders, Psychology Today.http://psychologytoday.com/conditions/commdisorder.html

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The Numbers Guyhttp://online.wsj.com/public/article/0,,SB116481159830835726,00.html

Welcome to the National Aphasia Association http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html

BRSS Dyslexiahttp://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf

Stuttering: New Research: Vanderbilt Find Link to Emotionshttp://educationalissues.suite101.com/article.cfm/stuttering...

Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetzhttp://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html

Census.govFact Finder- English as a second language.

http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&-redoLog=fals

Resources

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