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With

Associate Professor Dr. GholamReza ZandiGraduate School of Business

SEGi University

QUANTITATIVE & QUALITATIVE RESEARCH ANALYSIS & DESIGN

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Learning Objectives

Understand . . .• What business research is and how it differs from business decision support systems and business intelligence systems.

• Trends affecting business research and the emerging hierarchy of business decision makers.

• The distinction between good business research and research that falls short of professional quality.

• The nature of the research process.

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Why Study Business Research?

Business research provides information to guide business decisions

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Research Should Help Business Respond to Change

“Enterprises have long recognized the need

to better sense and respond to business change.

What’s different today is that ubiquitous access

to information and real-time communications

have fostered an ‘always on’ business culture

where decision making has become a ‘just-in-time

process.’”

Business Performance Management Forum

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Business Research

• A process of determining, acquiring, analyzing, synthesizing, and disseminatingrelevant business data, information, andinsights to decision makers in ways thatmobilize the organization to take appropriate business actions that, in turn, maximize business performance

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Research Should Reduce Risk

The primary purpose of research is to reduce the level of risk of a business decision

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What’s Changing in Business that Influences Research

Critical Scrutiny of Business

Computing Power & Speed

Computing Power & Speed

Battle for Analytical

Talent

Battle for Analytical

Talent

FactorsFactors

Information Overload

Shifting Global

Economics

Shifting Global

Economics

Government InterventionGovernment Intervention

Technological

Connectivity

Technological

Connectivity

New Research

Perspectives

New Research

Perspectives

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Computing Power and Speed

Real-time Access

Real-time Access

Lower-cost Data

Collection

Powerful Computatio

n

Powerful Computatio

n

Better Visualizatio

n Tools

Better Visualizatio

n Tools

Integration of Data

Integration of Data

FactorsFactors

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Business Planning Drives Business Research

Organizational Mission

BusinessGoals

BusinessStrategies

BusinessTactics

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Business Decisions and Research

Häagen-Dazs TacticsSuper premium Dozens of flavorsSmall packagesSignature colors on packagingAvailable in franchise and

grocery stores

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Decision Support Systems

Numerous elements of data organized for retrieval and use in business decision

making Stored and retrieved via

Intranets Extranets

Information Sources

Business Intelligence

Systems Ongoing information collection Focused on events,

trends in micro and macro-environments

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Sources of Business Intelligence

Business Intelligence

Government/Regulatory

Economic

Competitive

Demographic

Technological Cultural/Social

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Sources of Business Intelligence

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Sources of Business Intelligence

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Sources of Business Intelligence

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Sources of Business Intelligence

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Sources of Business Intelligence

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Sources of Business Intelligence

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Hierarchy of Business Decision Makers

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Can It Pass These Tests? Can information be applied to a critical decision? Will the information improve managerial decision

making? Are sufficient resources available?

Research May Not Be Necessary

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Information Value Chain

Characteristics

Data collection/ transmission

Data interpretation

Models

Decisionsupport systems

Data management

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The Research Process

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Characteristics of Good Research

Clearly defined purposeClearly defined purposeDetailed research

processDetailed research

processThoroughly planned

designThoroughly planned

designHigh ethical standardsHigh ethical standards

Limitations addressedLimitations addressed

Unambiguous presentation

Unambiguous presentation

Conclusions justifiedConclusions justified

CredentialsCredentials

Adequate analysisAdequate analysis

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Categories of Research

Applied Basic (Pure)

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Types of Studies

Reporting

Explanatory Predictive

Descriptive

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Research Though Stimulators

“This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.”

Bill Gates, entrepreneur and founder

Microsoft