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2011 IBIC Board of Directors

Elected: • Dan Cook, Chair, New

Providence• Elaine Utesch, Vice-chair,

Correctionville• Roger Brummett,

Secretary, Bedford• Scott Niess, Treasurer,

Osage• Daryl Strohbehn, Boone

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2011 IBIC Board of Directors

Statutory• Bill Northey Iowa Secretary of Agriculture• Wendy Wintersteen Dean, ISU College of

Agriculture and Life Sciences• Justin Gibson, Lamoni Iowa Livestock Markets

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2011 IBIC Board of DirectorsOne year appointments

• Helen Wiese, Manning*• Tom Hotz, Lone Tree*• Scott McGregor, Nashua*• Terri Carstensen, Odebolt• Elaine Utesch, Correctionville

• Ken Birker, Vinton• Nancy Couser, Nevada• Ed Greiman, Garner• Bob Henderson, Albia• Steve Rehder, Hawarden

* Federation of State Beef Councils Directors

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2011 Cattlemen’s Beef Board

• Jeff Clausen, Carson• Will Frazee, Emerson• Dean Black, Somers• Kent Pruismann, Rock Valley

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Funding State & National Programs

Cattlemen’s Beef Board

Producer Producer payspays

$1.00/head$1.00/head

State Beef Council

$1

State Progra

ms

Federation of State

Beef Councils

and USMEF

National Programs

50¢50¢

50¢50¢

20¢20¢

30¢30¢

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Return on Investment

• Economic study by Dr. Ron Ward

• Checkoff programs between 2003 and 2008

• Positive return of $ 5.55 for each $1 investment

2011 Beef Checkoff

Program Update

Iowa Beef Industry Council

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Iowa Beef Industry Council Mission

• to expand consumer demand for beef

• strengthen beef’s position in the global marketplace and

• improve producer profitability

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YOUR beef checkoff …

• Promotion

• Consumer information

• Research

• Industry information

• Foreign markets

• Producer communication

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“Beef. It’s What’s for Dinner”

86 percent of consumers recognized Power of Protein, Land of Lean Beef.”

Promotion → Consumer Advertising → National AdvertisingAdvertising Committee

Continuing to build on this success with 29 Lean Cuts. One Powerful Protein.

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2011 Advertising

‘PROFILES’ advertorials with recipes

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Capitalize on the Power of Lean

Teach culinary professionals and consumers tips on choosing and preparing lean beef.

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Retail Partnerships: BAM Cuts in Hy-Vee

BAM = Beef Alternative Merchandising

Top Loin Petite Roast

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BAM Cutting Demo for Fareway

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New Product Development with Maid Rite

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Foodservice: Culinary Competitions

Reinhart Collegiate Contest

Celebrating Excellence Competition - Iowa Restaurant AssociationPro-Start for High

School Students

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The Rusty Duck

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Reaching Consumers – Online Community Tools

Recipe Rating & ReviewsHow-To Videos

Personalized Grocery Lists

E-mail Newsletter

Prime Posts - Beef Blogs

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Nutrition / Food Safety Influencers

How we raise cattle and what they eat

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Registered Dietitians

ISU Dietetic Interns Iowa Dietetic Association annual meeting

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Living History Farms Cross-Country Race

8,000 servings of hot beef stew!

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TEAM BEEF

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International Marketing – Iowa Meat Trade Missions

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Source: USDA/USMEF, steer & heifer slaughter

2003: $136.46 Jan.- Sept. 2011: $202

Jan.-Sept. 2011: 14.4% of production exported!

Results: Rebuilding After BSEValue of exports, per head slaughtered

In 2011, on track to exceed $5 billion in total export value for first time in history!

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Beef Quality Assurance

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County Promotion Activities

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Has raised $ 1,937,228 for the Ronald McDonald Houses of Des Moines, Iowa City and Sioux City

29th Annual Governor’s Charity Steer Show

Masters of Beef

Advocacy-

200 plus Iowans

Educating spokespeople

for the beef industry!

mba@beef.org

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www.mybeefcheckoff.com