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What is Marketing? Dale M. Stephens, Specialist

Utah State Office of Education Applied Technology Education Services

250 E 500 So, P.O. Box 144200 Salt Lake City, Utah 84114-4200

Phone (801) 538-7867 Fax (801) 538-7868 Email address—dstephen@usoe.k12.ut.us

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Marketing Did you know?

1 2 3 4 5 6 7 8

1/3 JOBS IN USA AREMKTJOBS

LU-BRICAN

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TRANSFERABLE SKILLS

EX-CITING WORK

WITH

PEOPLE

$HIGHEST/LO

WESTPA

Y

60% CEO

’S AMERIC

A HAV

E MKT BAC

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CORNERSTONE OF EN-TREPRENEURSHIP

25% GROWTH IN USA

3

MarketingMarketing

2 Lubricant

8 25% Growth in USA

7 Cornerstone Entrepreneurship

5 $ Highest/Lowest Pay

4 Exciting Work With People

6 60% CEO’s in America

3 Transferable Skills

1 1/3 Jobs in USA

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Definition of Marketing

Marketing is the process of developing, promoting,

and distributing products in order to satisfy customers’

needs and wants.

Develop Promote Distribute

Products

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What Are Products?

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Car Food Home Clothes

Goods Ideas

Services Hospital TV Repair Auto Mechanics Carpet Cleaning

Internet Training Computers Printed Materials

Short Definition of Marketing: “The promotion of goods, services, and ideas.”

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What do we learn in M arketing?

The Four Ps Of Marketing

1. Product 2. Place 3. Price 4. Promotion

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The Four Ps of Marketing

ProductAny goods, services, or ideas that we wish to

sell.Goods, Services, or IdeasDefining Target Markets

Product Design or ContentQuantities

Quality: Standard/DeluxeGuarantees or Warranties

PromotionMaking potential customers aware of a

product in a positive way so they will want to buy it.PackagingAdvertising

Personal SellingSales Promotion:

Coupons, Discounts

 

PriceDetermining a dollar amount at which we can

sell the product.Costs:

ProductionWholesale / Retail

Compare to CompetitionProfit Margin

Value

PlaceDistribution is getting the right product to the

right place at the right time in the right amount and in the right condition.

(For example: You don’t want parkas delivered to a service station in Las

Vegas!)

Distribution

Storage & Warehousing

Transporting

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The 7 Functions of Marketing

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The Four Ps

1. Product 2. Place 3. Price 4. Promotion

The 7 Functions

1. Financing 2. Pricing 3. Promotion 4. Product/Service Mgmt 5. Distribution 6. Selling 7. Information Mgmt

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The Marketing Specialist’s Responsibilities

Evaluate/ Accreditation Inservice Curriculum MEG Association DECA/ DEX State Advisory Board Licensing Liaison Teacher Support

Marketing Fashion Merchandising Sports/Entertainment Retailing/School Store Travel & Tourism Real Estate Management Principals Customer Service International Marketing Entrepreneurship Economics Internet Marketing Advertising & Promotion

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CIP Codes www.usoe.k12.ut.us/ate/Marketing/market.htm

Skills Certification (Tests)

MarkEd LAPS

Mastery Learning

Traditional Curriculum

& Self Paced Curriculum

State Proficiency Certificates

80% Mastery

$ $ $

Academic Standards & Objectives

Performance Competencies

MARKETING Curriculum Concepts