A social media checklist

Brand

Consumer

Brand

Consumer

Brand

Consumer

Brand

Consumer

Consumer

Brand

Consumer

Brand

Marketing & CommunicationsSales

Consumer

Agency Agency

Channel

Brand

Marketing & CommunicationsSales

Consumer

Agency Agency

Channel

Brand

Traditional media

New media

Marketing & CommunicationsSales

Consumer

Agency

Marketing & Communications

Agency

Channel

Brand

Sales

Traditional media

New media

Consumer

Agency

Marketing & Communications

Agency

Channel

Brand

Sales

“Social media”

Traditional media

New media

Brand

Consumer

Brand

Consumer

Consumer

Consumer

Consumer

Brand

Consumer

Consumer

ConsumerConsumer

Consumer

ConsumerConsumer

Consumer

Consumer

Public

Agency

Marketing & Communications

Agency

Channel

Brand

Sales

Traditional media

New media

“Social media”

Public

Agency

Marketing & Communications

Agency

Channel

Brand

Sales

Traditional media

New media

“Soci

al m

edia

”

“Social media”

Cocktail Party

1. Listen

2. Respond

3. Influence

4. Enlist

1. Listen

2. Respond

3. Influence

4. Enlist

1. Listen

2. Respond

3. Influence

4. Enlist

1. Listen

2. Respond

3. Influence

4. Enlist

Listen

Respond

Influence

Enlist

Thank you