Commission Junction

Petra Hergenröther-MagenauAccount Director 11.11.2011

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Agenda

Innovative display Ad Network & Mobile Advertising

Brand- & Performance-Network

Reach GER: 79,9%*

Network Quality: IASH.EU certified

Adserving & Targeting

Tracking & Analysis

SEM & Email Tool

Social-Media Tracking

Search Engine reach PPC-based

Leading European Price Comparison

ValueClick Company

*(comScore 07/11, User 15+)

Affiliate Marketing - CPO Programs - CPL Campaigns

3.000+ clients worldwide in 138 countries

330.000+ publishers

Program-Management

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Commission Junction - Worldwide

330.000+

300+ Employees

Publishers

3,000+ Advertisers

4 Billion+

Site Visits

Data: Annual amounts for 2010

8 Network Quality People

Publishers deactivated

50 Years of experience

3000

Commission Junction– International

7 offices in Europe(DE, UK, IE, FR, ES, SE, CZ)

From our German office we manage clients from Germany, Austria, Switzerland, Italy and Eastern Europe

We support our clients in worldwide operations

CJ International

CJ customers worldwide, e.g. USA, UK, DE, CZ, FR,……

CJ Worldwide

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Agenda

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USA

CompetitionGermany

Czech Republic

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Agenda

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Publisher Models

Online Media Ecosystem

Email

Search

Display

Content

Price Comparis

onCoupon&

Discount

Social Currency

Cashback $$

Distribution by Publisher ModelUnited Kingdom Germany

France Czech Republic

Publisher Model – Social Currency

Incentivized Traffic to Social Media Channels like Facebook or Social Games

Description

Direct Koopertion with Social Media companies like Facebook, MySpace, Hi5, Tagged, Orkut, or Vznet

Traffic

Fix commission depends on the PublisherAdvertiser must be able to define fraud

Specifics

Conversion Rate: up to 20%Click-through-Rate: up to 30%

Results

Attractive Target GroupInternational Reach to Social Media channel

Advantages Advertiser

Publisher Model – Postview

Display Marketing on CPO not CPM Base

Description

Direct coopertion with high volume Websites Booking to Networks like VC MediaOwner of high traffic websites

Traffic

Own Adserver Technology or rent Advserver for delivery of ads and for Targeting and Optimazition of traffic

Specifics

Conversion Rate: up to 6%Click-through-Rate: up to 0,07%

Results

Traffic you normally only get on CPM Base with great reach

Advantages Advertiser

Publisher Model – Cashback

Cashback Pubs are shopping communities. It provides an unbeatable benefit for all members: money back with every purchase at loyalty patner merchants!

Description

Depends on Cashback Portal Lyoness have traffic online with banner, social media, twitter, SEO and SEM & offline with magazine, Print, radio etc

Traffic

Depends on publisher some need commission in % & working product feed

Specifics

Conversion Rate: 24 %Click-through-Rate: 40 – 75 %

Results

Good quality of traffic

Advantages Advertiser

Publisher Model – SEM

Search Engine Marketing on CPO Base

Description

Brand: [edarling]Longtail: single internetBrand & Longtail: [edarling singles]Display-URL : www.edarling.deLandingpage: www.singelbörsenvergleich.de/erdarling

Traffic

Google or Seznam Account

Specifics

CR: up to 20%CTR: 8%

Results

More Search result with expanding your keywordreach with longtail keywordsPublisher works on CPO Base

Advantages Advertiser

Publisher Model – Coupon

Rabatt – and Couponing Websites with promotions for useres

Description

Couponing Pubs get traffic with SEM, SEO Social Media and Email Database.

Traffic

Start with 10 Euro Coupon to RetailerRetailer did not allow PV and RetaretingWe could increase the Sales over a period of 6 month by 40 %

Case

CTR 25%Conversion Rate: 15% (depends on advertiser)

Results

Especially for Retail Advertiser you can increase your performance

Advantages Advertiser

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More than 50 national and international Brands such as CK Neckermann, Allianz Direct, T-Mobile und Tchibo

Knowledge of the market with exclusive cooperation with premium partner VIV NETworks

Actual promotions from advertisers for publishers with CJEAST Newsletter

CJEAST Account Management Team ensures high service quality & outstanding reaction time

Easy registration for Publilshers and high quality support for your questions

Increased reach due to 1.800 East European Publishers but huge potential for more publishers to Cashback, Coupon, Social Curreny, Display and SEM

Summary

Network

Target

Service

Registration

Reach

Brands

Important sources

CJEAST Website http://de.cj.com/east/en

CJEAST Newsletter

CJEAST PUBLISHER Sign up https://signup.cj.com/member/brandedPublisherSignUp.do

References

Commission Junction

a ValueClick company

ValueClick Deutschland GmbH Hauptstrasse 1 D-82008 Unterhaching/München

Geschäftsführer: James R. Zarley, HRB 132209 München

Twitter: www.twitter.com/CJDENetworkFacebook: www.facebook.com/comissionjunctiondWeb: www.cj.com/de

Contact Petra Hergenröther-Magenau Account Director

Tel.: +49 (0)89 66 54 79-63 Fax: +49 (0)89 66 54 79-10 phergenroether- magenau@cj.com

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