1

“At Risk” Clubs

How do we recognize them and assist them?

Presidential Membership Seminar

2

“At Risk” Clubs

As District leaders, do we have warning that a Club is about to

fold?

3

“At Risk” Clubs

Can we save the Club, and help it to become an effective Rotary

Club?

4

“At Risk” Clubs

Is a declining club worth saving?

Or should our energies be directed towards helping

stronger & already effective clubs?

5

“At Risk” Clubs

As District leaders, do we have warning that a Club is about to

fold?

6

“At Risk” Clubs

How can we be pro-active in preventing clubs from declining

to crisis point?

7

“At Risk” Clubs

What are the causes of a club declining & shutting down??

8

Causes of failure

Changing Demographics?Decline of commercial centres?

Too many Rotary clubs?Cost of Rotary?

Weekly meetings?Too many demands on

members?

9

Causes of failure

Poor leadershipPoor planning

Poor marketingPoor communicationBadly run meetings

Disagreements & personality clashes

10

Causes of failure

Not enough fun!

Too much fun, not enough service!

11

“At Risk” Clubs

What are the warning signs?

Membership below 20, 15, 10High average age

High % retiredFew or no females

Recycled PresidentsBadly run meetings

Low representation at District meetings

12

“At Risk” Clubs

Who is the first District person to become aware?

What should that person do?

13

“At Risk” Clubs

What can the District Membership Team do to help?

Remedial Action?

14

“At Risk” Clubs

Discussion Groups

How can we assist a club that is struggling to survive?

15

“At Risk” Clubs

Solutions

16

Remedial action

Form an Action Group

Visit the club, meet with Board & key people

Assess the prognosis

17

Remedial action

Does the club recognise the problem?

Are they prepared to take action?

Would a merger be considered?

18

Remedial Action

Club Health Check

Exit Interviews

Membership Satisfaction Questionaires

Develop a plan – short term & long term

19

Remedial Action

Make meetings FUN!

Invite Rotarians from other clubs

Raise profile in local area

Enlist neighbour club to do a joint local project

20

Remedial Action

Invite local business & community leaders to a meeting

to showcase Rotary projects

Follow up – Follow up - Follow up!

21

Remedial Action

Invite a Rotarian from another club to take a leadership role

Contact alumni – invite to a meeting or youth project

Set interim- membership targets – 10,15,20 members

22

Remedial Action

Be prepared for the long haul!

If Club and District together, a positive result is possible!