1 | Communications and Outreach eere.energy.gov EERE Web Coordinators Monthly Meeting Hosted by Drew...

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1 | Communications and Outreach eere.energy.gov

EERE Web Coordinators

Monthly MeetingHosted by Drew Bittner

Sept. 22, 2011

Phone:

Access Code:

• Around the Room (15 min) – Drew • Energy.gov Transition (15 min.) – Transition Team• FY12 Web Stats (5 min) – Chris • Video Standards (10 min) – Elizabeth

Agenda

EERE Web User ExperienceJuly 11, 2011

Energy.gov | EEREEnergy.gov Integration ProjectPresentation by: Transition Team

Introductions

Topics• About Anthro-Tech• Project background, goals and approach• Phase 1 details• Working together• Next steps

• Shared understanding of goals and approach• Set the stage for successful collaboration• Understand how we’ll communicate about the project• Get your feedback and ideas for understanding audiences

Goals for our meeting

Improving user experiences

of many different types of products web sites, web applications, mobile phones, intranets, games, kiosks, pubic service environments, software, documentation, rules and more.

for a wide variety of users gamers, government employees, doctors, lawyers, policy makers, small businesses, large enterprises, human resource specialists, consumers, safety & health professionals, police officers and even kids!

in collaboration with teams from various clients and organizations Bill & Melinda Gates Foundation, Microsoft, Electronic Arts, the Advancement Project, SaveTogether, Sound Transit, over a dozen state, local and federal government organizations and more.

About Anthro-Tech, Inc.

Clients & projects

Project: Background, goals and approach

Background

Drivers Energy.gov renewal project Harness capabilities of digital

technologies Federal direction Renewable energy is at the

center of the national energy discussion

Overarching goal: Better serve EERE audiences and organizational goals

EERE Corporate goals

We want to… We envision…

Approach | Multiple phases

Complex

~ 130 web sites areas

~ 63,000 documents

• Supported by 10 programs and 8 offices

Characteristics

Early focus on user and business goals

Data-driven

Iterative

Collaborative

Scalable

ISO standards exist.: ISO 13407, ISO TR 18529… and more in development

Widespread adoption in industry: Google, HP, Microsoft, IBM etc. and many state and federal government agencies.

Approach | User-centered Design

Approach | 3 phases

EERE Transition

Phase 1 Phase 2 Phase 3

• Discovery and user research

• Information architecture, final site design and content plan

• Production and launch

Phase 1 | Steps

1. Discovery & Business AnalysisArticulate EERE’s corporate goals, program goals and vision for its web presence.

2. User Research Research and define a shared, data-driven understanding of top audiences.

3. Usability Assessment Evaluate the current Energy.gov | EERE user experience with top audiences

4. PlanDevelop a roadmap for integrating Energy.gov and EERE

Phase 1

Phase 1 | Steps

1. Discovery & Business AnalysisArticulate EERE’s corporate goals, program goals and vision for its web presence.

Photo source: New Mexico Newshttp://newsnewmexico.blogspot.com/2011/08/white-house-urged-to-speed-up-nm-clean.html

Photo source: Whyy Radiohttp://whyy.org/cms/radiotimes/2010/06/16/if-not-oil-what-americas-future-energy-policy/

Photo source: EcoGreen 2.0http://www.greenoptim.com/?tag=clean-energy-projects

Phase 1 | Steps

2. User Research Gain a shared, data-driven understanding of top audiences.

Search logs

Click analytics

Other ways to learn about target users?

Stakeholder & program interviews

Google Analytics

Online survey

Navigation Paths

Information center

Phase 1 | Steps

3. Usability Assessment Evaluate the current Energy.gov | EERE user experience with top audiences

Characteristics

Representative users

Realistic tasks

Observes behaviors

Uncovers problems

Measures experience

Phase 1 | Steps

4. PlanDevelop a roadmap for integrating Energy.gov and EERE based on analysis of data collected during discovery phase.

Photo source:http://ployer.com/archives/2008/02/apple-event-march-6th-for-the-iphone-software-roadmap.php

Stakeholder communication

Stakeholders | Strategies | Communication

Roles and Responsibilities

• Regular updates during web coordinators meetings

• What other communication methods work for you?

• Additional questions:– Contact Michael.peck@hq.doe.gov

Communication

Working Together | Promoting Success

• Clear vision• Dedication to UCD process• Executive sponsorship• Close collaboration• Input and key touch points

Next steps & questions

• Starting Oct. 1, EERE’s website statistics tool will change from WebTrends to Google Analytics.

• Google Analytics provides the same kind of reporting capabilities as WebTrends.

• Before Oct. 1., we will provide information on how to access your website statistics in Google Analytics.

• We are exploring ways to export historical reports from WebTrends.

FY12 Web Stats

The video standards are completely changing! Let’s check them out at:

http://www.eere.energy.gov/communicationstandards/technical/videos.html

Communication Standards Tip

• Next meeting: October 20

Wrap Up

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