1 E-Commerce Prof. Sheizaf Rafaeli Conferencing: Textual, Instant Messaging, Buddies, Communities...

transcript

1E-Commerce, Conferencing, Sheizaf

Rafaeli

E-CommerceE-Commerce

Prof. Sheizaf RafaeliProf. Sheizaf Rafaeli

Conferencing:

Textual, Instant Messaging, Buddies, Communities

Information Sharing and the Idea Economy

Rafaeli

Whether you run a public Web site or a private intranet, a discussion server is a must-have

to create a sense of community.•Listserv

•majordomo

•IRC, ICQ

•Usenet, NNTP

•UToK, Odigo

• ThirdVoice

•iMarkUp

•Napster, Gnutella

•Icast, Jabber, Everybuddy, Bantu

•Bloggers

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Metcalfe, ReedMetcalfe, ReedSee Reed’s stuff on http://www.reed.com /gfn and in HBR

Metcalfe: the total value of a communication network grows with the square of the number of devices or people it connects. Reed: While many kinds of value grow proportionally to network size and some grow proportionally to the square of network size, some network structures scale even faster. Networks that support the construction of communicating groups create value that scales exponentially with network size

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Peer to Peer (P2P)Peer to Peer (P2P)- - napster, Gnutellanapster, Gnutella

Data and file sharingData and file sharing– DocSpaceDocSpace– I-driveI-drive– FreeBackFreeBack

Collaborative Collaborative presentations and presentations and meetingsmeetings– WebexWebex– CentraCentra

Peer to Peer (P2P)Peer to Peer (P2P)- - napster, Gnutellanapster, Gnutella

Data and file sharingData and file sharing– DocSpaceDocSpace– I-driveI-drive– FreeBackFreeBack

Collaborative Collaborative presentations and presentations and meetingsmeetings– WebexWebex– CentraCentra

Collaboration tools and technologyCollaboration tools and technology

Buddy listBuddy list– ICQICQ– OdigoOdigo

IMIM– ICQICQ– YAHOOYAHOO– AOLAOL– jabber.comjabber.com– EverybuddyEverybuddy– BantuBantu– Tribal VoiceTribal Voice

Buddy listBuddy list– ICQICQ– OdigoOdigo

IMIM– ICQICQ– YAHOOYAHOO– AOLAOL– jabber.comjabber.com– EverybuddyEverybuddy– BantuBantu– Tribal VoiceTribal Voice

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Web annotationsWeb annotations– OdigoOdigo– ThirdVoiceThirdVoice– UbiqueUbique– UtoKUtoK– IMarkUpIMarkUp– IcastIcast

Collaborative surfingCollaborative surfing– Net2getherNet2gether

Collaborative shoppingCollaborative shopping– MercataMercata– MobshopMobshop

Web annotationsWeb annotations– OdigoOdigo– ThirdVoiceThirdVoice– UbiqueUbique– UtoKUtoK– IMarkUpIMarkUp– IcastIcast

Collaborative surfingCollaborative surfing– Net2getherNet2gether

Collaborative shoppingCollaborative shopping– MercataMercata– MobshopMobshop

Collaboration tools and technology 2Collaboration tools and technology 2

Interactive commerceInteractive commerce– MembizMembiz– Bet and chatBet and chat

Interactive commerce Interactive commerce technologiestechnologies

– human clickhuman click

Voice/Visual chatVoice/Visual chat– VideonetVideonet– Hi-ResHi-Res

Interactive commerceInteractive commerce– MembizMembiz– Bet and chatBet and chat

Interactive commerce Interactive commerce technologiestechnologies

– human clickhuman click

Voice/Visual chatVoice/Visual chat– VideonetVideonet– Hi-ResHi-Res

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Collaboration tools and technology 2Collaboration tools and technology 2 ““WebLogs”WebLogs”

– Blogger, Plastic, Blogger, Plastic, Manilasites, Pitas, Manilasites, Pitas, GreyMatter, SlashdotGreyMatter, Slashdot

WebCamsWebCamsNetmeeting,Netmeeting, webcamnow, etc.webcamnow, etc.

E-Groups:E-Groups:– egroups.com, egroups.com,

groups.yahoo.com, groups.yahoo.com,

““WebLogs”WebLogs”– Blogger, Plastic, Blogger, Plastic,

Manilasites, Pitas, Manilasites, Pitas, GreyMatter, SlashdotGreyMatter, Slashdot

WebCamsWebCamsNetmeeting,Netmeeting, webcamnow, etc.webcamnow, etc.

E-Groups:E-Groups:– egroups.com, egroups.com,

groups.yahoo.com, groups.yahoo.com,

E-Groups:E-Groups:– Accessboards, Beseen,Accessboards, Beseen,– Coollist, CustomPost, Coollist, CustomPost, – Delphi Forums, Ezboard, Delphi Forums, Ezboard,

LiveUniverse.com, LiveUniverse.com, Multicity.com, Topica, Multicity.com, Topica, World CrossingWorld Crossing

E-Groups:E-Groups:– Accessboards, Beseen,Accessboards, Beseen,– Coollist, CustomPost, Coollist, CustomPost, – Delphi Forums, Ezboard, Delphi Forums, Ezboard,

LiveUniverse.com, LiveUniverse.com, Multicity.com, Topica, Multicity.com, Topica, World CrossingWorld Crossing

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Dimensions of interestDimensions of interest Proprietary or public Proprietary or public

ownership? ownership? Read Only vs. Read/Write Read Only vs. Read/Write Synchronous vs. A-Synchronous vs. A-

SynchronousSynchronous Structure: Threaded vs. non-Structure: Threaded vs. non-

threadedthreaded Structure: moderator?Structure: moderator? Structure: Automatic Structure: Automatic

censoring?censoring? text only vs. rich mediatext only vs. rich media

Specific vs. Open or General topicSpecific vs. Open or General topic Identity: history, anonymityIdentity: history, anonymity Summarizing tools and proceduresSummarizing tools and procedures Openness?Openness? View countsView counts Availability of finger, buddy listsAvailability of finger, buddy lists Cusomizability by owner, userCusomizability by owner, user CostCost Speed, updatesSpeed, updates

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Synchronous choicesSynchronous choices

Talk, n-talk, y-talkTalk, n-talk, y-talk IRC, Netmeeting. See IRC, Netmeeting. See

http://www.irchelp.org/irchelp/altircfaq.htmlhttp://www.irchelp.org/irchelp/altircfaq.html

ICQICQ Web-based synchronous tools, “chats”Web-based synchronous tools, “chats” Stand alone, CGI-based, and Java-basedStand alone, CGI-based, and Java-based

– see http://www.2meta.com/chats/info/see http://www.2meta.com/chats/info/ White-boards, Pow-wowWhite-boards, Pow-wow

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A-Synchronous toolsA-Synchronous tools

UsenetUsenet www.liszt.comwww.liszt.com www.tile.net (for listserv)www.tile.net (for listserv)

…. But then there is the …. But then there is the Web….Web….

Forum One: http://www.forumone.com/Forum One: http://www.forumone.com/

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The seven e-business The seven e-business models models

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How community How community features build value features build value

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One-third of all users One-third of all users but two-thirds of sales but two-thirds of sales

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Users of community features are twice as loyal

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How community features How community features enhance content sitesenhance content sites

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What the best sites doWhat the best sites do

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ModelsModels

Machine toMachine

Person toMachine

OnetoOne

OnetoMany

ManytoMany

Synchronous

A-Synchronous

§Text,

§Audio

§Video

§Archive?

E-Commerce, Conferencing, Sheizaf

Rafaeli

מסגרות לחיזוי והבנה מסגרות לחיזוי והבנה של קבוצות במסחר אלקטרונישל קבוצות במסחר אלקטרוני

מי מדבר אל מי ומתימי מדבר אל מי ומתי

E-Commerce, Conferencing, Sheizaf

Rafaeli

Discussion facilitiesDiscussion facilitiesin a special nichein a special niche

גילהמידע

Audience Size

Age of Info

Telelphone, face-to-face

טלפון שיחתradio

television

lecturesבכבלים שידורים

ספרbooks

theaterGraveyard tombstones

מכתבים

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NNTP vs. ListservNNTP vs. Listserv

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Peer to Peer (P2P) Peer to Peer (P2P) computingcomputing

A dramatic shift of the Internet landscape away from exaggerated focus on the WWW.

Peer-to-peer will permeate the enterprise and consumer applications. P2P concentrates on distributed applications and "edge computing."

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Reeves & Nass (1996):Reeves & Nass (1996):– Media Equation TheoryMedia Equation Theory

Sproull, Subramani, Sproull, Subramani, Kiesler, Walker & Waters Kiesler, Walker & Waters (1996):(1996):– Computerized face as an Computerized face as an

interfaceinterface

Using a face as an interfaceUsing a face as an interface

Technology examples:Technology examples:– Microsoft Office toolsMicrosoft Office tools

– Microsoft Bob…AgentMicrosoft Bob…Agent

– AnanovaAnanova

– NetSageNetSage

Technology examples:Technology examples:– Microsoft Office toolsMicrosoft Office tools

– Microsoft Bob…AgentMicrosoft Bob…Agent

– AnanovaAnanova

– NetSageNetSage

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Virtual presenceVirtual presence

Odigo’s Radar displayIBM’s Bubble display

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Virtual presenceVirtual presence

Human click’s interactive salesman

Imagiland’s visual chat

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The interpersonal, voiceThe interpersonal, voice

See, e.g. facemail.com

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Groupware collaboration toolsGroupware collaboration tools Lotus DominoLotus Domino Microsoft Exchange, OutlookMicrosoft Exchange, Outlook Netscape’s CollabraNetscape’s Collabra Many othersMany others

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Settlement Interaction-Communication Stress ModelSimplified from Fletcher 1995

Population

Settlement Types

Hunter-gather camps

Small-scale agricultural communities

Industrial Urban communities

I-Limit

C-Limits

Q. Jones, & Rafaeli. S., "Time to Split, Virtually: ‘Discourse Architecture’ and ‘Community Building’ as means to Creating Vibrant Virtual Metropolises" . Electronic Markets, The International Journal of Electronic Commerce and Business Media. Vol. 10, No. 4, 2000, Routledge, London.

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Members of a Virtual Public

Variable Levels ofCognitive Effort

Individuals are Willing toInvest in Processing

Interactive CMC

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Virtual Public Technologyand Message Processing Capacity

Virtual Public Interactive User-Population

Virtual Public Technologies

Hypothetical Synchronous CMC-Tool

Hypothetical Asynchronous CMC-Tool

I-Limit

C-Limits

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Virtual PublicUser-Population

Virtual PublicCommunication Load

Example of Virtual Public

Nonlinear Feedback Loop

DecisionTo Engage

Virtual Public

Discourse

DecisionTo Disengage

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Design StrategiesDesign Strategies“Social Scaffolding”“Social Scaffolding”

Define and Articulate Define and Articulate PURPOSEPURPOSE

Build flexible, Build flexible, extensible extensible PLACESPLACES

Create member Create member PROFILESPROFILES

Design for Design for ROLESROLES Develop Develop

LEADERSHIPLEADERSHIP

Encourage Encourage ETIQUETTEETIQUETTE

Promote cyclic Promote cyclic EVENTSEVENTS

Integrate Integrate RITUALSRITUALS Facilitate Facilitate

SUBGROUPSSUBGROUPS

Based on: Amy Jo Kim’ Community Building on the Web

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Netiquette issuesNetiquette issues

Rule 1: Remember the HumanRule 1: Remember the Human

Rule 2: Adhere to the same standaRule 2: Adhere to the same standards of behavior online that you folrds of behavior online that you follow in real lifelow in real life

Rule 3: Know where you are in cyRule 3: Know where you are in cyberspaceberspace

Rule 4: Respect other people's timRule 4: Respect other people's time and bandwidthe and bandwidth

Rule 5: Make yourself look good Rule 5: Make yourself look good onlineonline

Rule 6: Share expert knowledge Rule 6: Share expert knowledge Rule 7: Help keep flame wars under controlRule 7: Help keep flame wars under control

Rule 8: Respect other people's privacyRule 8: Respect other people's privacy

Rule 9: Don't abuse your powerRule 9: Don't abuse your power Rule 10: Be forgiving of other people's mistaRule 10: Be forgiving of other people's mista

keskes

Media richness (paucity), self presentation, flaming and social control issues

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ResourcesResources

Net.Gain Net.Gain Hagel and ArmstrongHagel and Armstrong Netiquette by Virginia Shea Alphabet to Email How Written English

Evolved and Where It's Heading by Naomi S. Baron

Network and Network and NetplayNetplay:Virtual Groups on the Internet:Virtual Groups on the Internet, by

Fay Sudweeks, Margaret McLaughlin and Sheizaf Rafaeli “Meeting of the Minds”, PC Mag Online:

– http://www.zdnet.com/pcmag/features/discussion/_intro.htmhttp://www.zdnet.com/pcmag/features/discussion/_intro.htm

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Resources (2)Resources (2)

D. LaLiberte on collaboration projects: http://www.hypernews.org/HyperNews/get/www/collaboration.htmlhttp://www.hypernews.org/HyperNews/get/www/collaboration.html

Woolley’s Conferencing guide to software:Woolley’s Conferencing guide to software:

– http://freenet.msp.mn.us/people/drwool/webconf.htmlhttp://freenet.msp.mn.us/people/drwool/webconf.html

Third Voice, Good or Bad?– Jeremy Bowers

http://www.cse.msu.edu/~bowersj2/third.voice/third.htmlhttp://www.cse.msu.edu/~bowersj2/third.voice/third.html

(Third voice… gone!, April 2001)(Third voice… gone!, April 2001)

1 E-Commerce Prof. Sheizaf Rafaeli Conferencing: Textual, Instant Messaging, Buddies, Communities...

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