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Lesson 8

Managing A Community of Online Followers

Presented by:

Gareth Redmond Course Educator

Diploma in Blogging & Content Marketing – Part I

Lesson 8

Building An Audience

Online Reputation Management

Social Media Recommendations

Facebook Management

Summary

Blog Review

Q & A

Building An Audience

Building An Audience

Have you a passion?

What is your area of expertise?

Do you have endless ideas for your blog?

Revise these ideas down to your top 3

Take the leap

Building An Audience

What would make you come back to read a blog multiple times?

Building An Audience

B2B marketers receive 67% more leads

13x times more likely to enjoy positive ROI

By 2020, customers will manage 85% of their relationships without talking to a human

Companies who blog receive 97% more links to their website

Building An Audience

Building An Audience

Online Reputation Management

Online Reputation Management

Online Reputation Management is the act of monitoring, addressing or mitigating undesirable search

engine results or mentions in online media for a company or product.

Online Reputation Management

Online Reputation Management

Online Reputation Management

How you areperceived publicly

What impact does this have?

Complete lack of competence

Vulnerable to furthernegative comments

Online Reputation Management

Response Time

Online Reputation Management

Outline solution timeline

Integrated platform support

How can you replicate?

Why should you focus on it?

To develop strong relationships

To build a credible & reputable brand

Facebook Management

Facebook Management

Largest Social network in the world

Excellent data integration and offers paid advertising

Facebook continues to give tools to publishers/brands to help

drive engagement – Instant Articles, Facebook Live

Engagement is becoming the most valuable metric on Facebook

Requires active management of comments and customer

complaints

Facebook Management

Social Strategy

Social Strategy

Social Strategy

Facebook Management

Currently:As low as 2% now if over 500,000 likes.

10,000 fans may actually only reach 650 of them.

OR

1 million fans may actually only reach 20,000

Find people with similar interests

Great community engagement

Can promote an event better through groups

Increased exposure

Facebook Insights

More options for events, photos, links

Facebook Management

1) Weekly reports

Monitor Daily trendsThe types of content

Facebook Management

2) Monthly Reports

Strategic changesSocial growth

Blog Review

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Thank youFrom the Marketing Faculty

Gareth

DianeCarmine Chris

Daniel

Jack

DavidLaura Richard

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