Post on 11-Dec-2015
transcript
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PEMBELANJAAN PEMBELANJAAN PERUSAHAANPERUSAHAAN
PEMBELANJAAN PEMBELANJAAN PERUSAHAANPERUSAHAAN
LECTURE 5a – LIFE CYCLE LECTURE 5a – LIFE CYCLE & FINANCING DECISION& FINANCING DECISION
PP/MB-IPB/TA/10 22
Changes in unknown over Changes in unknown over the Lifecyclethe Lifecycle
LAUNCH GROWTH MATURITY DECLINE
•Product risk•Market acceptance•Market share•Size of market at maturity•Length of maturity period•Maintenance of market share•Rate of eventual decline
•Market share•Size of market at maturity•Length of maturity period•Maintenance of market share•Rate of eventual decline
•Length of maturity period•Maintenance of market share•Rate of eventual decline
•Rate of eventual decline
PP/MB-IPB/TA/10 33
Business RiskBusiness Risk
Growth
High Growth
Launch
DeclineMaturity
Very High Growth
Negative GrowthMed/Low Growth
PP/MB-IPB/TA/10 44
Net Cash Flows at different Net Cash Flows at different stages of developmentstages of developmentGrowth Launch
DeclineMaturity
C/I-From sales HighC/O-Mktg, FA, WC High
Net Cash Flow Neutral
C/I-From sales LowC/O-Mktg, FA, WC High
Net Cash Flow Negative
C/I-From sales HighC/O-Mktg, FA, WC Low
Net Cash Flow Positive
C/I-From sales LowC/O-Mktg, FA, WC Low
Net Cash Flow Neutral