Post on 28-Mar-2015
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Randy ChandlerDirector of SalesRandy ChandlerDirector of Sales
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Thank You! For Making it Happen
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Market Basket Change
Region Sales per Transactions $ Change
East $70.71 $2.85
Europe $46.66 $1.54
West $63.91 $2.14
DeCA $64.86 $2.41
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Execution
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Outlook
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Club Packs Meet The Need!
• Economic Trends and DeCA Purchase Patterns
• FAVOR Club Packs!
– Average 18 times a year – Stock Up
– Perceived as Better Value
– Value overrides variety & convenience
• Create Excitement
– Opportunity for COMMUNICATION!
– REWARD EXECUTION!
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Winter Club Pack Sale - Top 10
Jan-Mar SalesClub Pack
Sales% of Sales
SAN DIEGO $21,222,492 $649,372 3.1%
FORT BRAGG SOUTH $17,935,280 $591,523 3.3%
NELLIS AFB $14,982,874 $556,870 3.7%
FORT LEWIS $17,933,877 $489,880 2.7%
CAMP PENDLETON $15,602,880 $475,107 3.0%
MIRAMAR $16,792,400 $398,472 2.4%
LITTLE CREEK $16,356,990 $396,982 2.4%
OCEANA $19,380,185 $362,019 1.9%
LANGLEY $16,832,078 $352,838 2.1%
DAVIS-MONTHAN $13,498,006 $343,458 2.5%
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Winter Club Pack Sales
FYTDRank
FYTD Club RankClub Sales
SAN DIEGO NB 2. $21,222,492 1 $649,372
FORT BRAGG SOUTH 6. $17,935,280 2 $591,523
NELLIS AFB 18. $14,982,874 3 $556,870
FORT LEWIS 7. $17,933,877 4 $489,880
CAMP PENDLETON MCB 14. $15,602,880 5 $475,107
MIRAMAR MCAS 10. $16,792,400 6 $398,472
LITTLE CREEK NAVPHIB 12. $16,356,990 7 $396,982
OCEANA NAS 4. $19,380,185 8 $362,019
LANGLEY AFB 9. $16,832,078 9 $352,838
DAVIS-MONTHAN AFB 26. $13,498,006 10 $343,458
LUKE AFB 40. $11,763,630 11 $341,724
FORT BLISS 24. $13,635,167 12 $317,332
FORT BENNING 22. $14,299,602 13 $317,063
MCCHORD AFB 13. $15,846,437 14 $311,166
FORT MEADE 5. $18,274,068 15 $303,134
ANDERSEN AFB 76. $7,069,098 16 $292,074
TINKER AFB 37. $11,888,402 17 $288,244
FORT BELVOIR 1. $25,543,760 18 $265,065
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Fort Bragg North
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Fort Bragg North
Objective Categories/SectionsIncrease Pack Out by Reducing Items/Brands
Baking Needs, Canned Pork and Beans, Dry Beans, Ketchup, Olives, Pancake Mix, Peanut Butter
Improve Signage, Displays and Service
NIB Items, Quick Clean, Air Care, Hair Care, Skin Care, Baby Needs, Baby Food, Baby Formula, Diapers, Candy, DSD Mixer
Increase the Section’s Size
Quick Clean, Skin Care, HBC Club Packs, Pallet Drop Aisle, Two Rows for PB, MS, Club Packs etc.
Reduce Section Size
One Gondola Run, Bags/Wipes, Laundry Detergents, Cleaners, Air Freshener
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Initiatives
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Ft. Lewis
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What If ?
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Period 18 POG End Quantities
CONUS (INC AK/HI)
Kraft Mayonnaise 32 OZ 12 2100077742 2100077742 895000A481994 K1 4,607 Kraft Miracle Whip 32 OZ 12 2100064511 2100064511 895000A481988 K1 4,210 Kraft Light Mayonnaise 32 OZ 12 2100077749 2100077749 895000A481995 K1 1,380 Kraft Light Miracle Whip 32 OZ 12 2100064592 2100064592 895000A481247 K1 1,738 Kraft Salad Dressing Ranch 16 OZ 6 2100064361 2100073299 895000A481024 K1 7,498 Kraft Salad Dressing Zesty Italian 16 OZ 6 2100064425 2100073343 895000A481026 K1 6,355 Kraft Salad Dressing 1000 Island 16 OZ 6 2100064473 2100073346 895000A481053 K1 2,418 Kraft Salad Dressing Catalina 16 OZ 6 2100064469 2100073345 895000A481032 K1 2,335
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MDVC&S Brattleboro
GSC PENSACOLA
NASH FINCH CEDAR RAPIDS
NASH FINCH CINCINNATI
Nash Finch Omaha
SUPER VALU ANNISTON
Super Valu Quincy
SUPER VALU TACOMA
GSC San Antonio
SUPER VALU BISMARK
COASTAL PACIFIC ONTARIO
Coastal Pacific Stockton Hawaii
1,070 207 455 115 177 129 260 238 370 448 204 559 193 206 4,628 978 189 416 105 161 118 237 217 338 409 186 511 176 188 4,229 321 62 136 34 53 39 78 71 111 134 61 167 58 62 1,387 404 78 172 43 67 49 98 90 139 169 77 211 73 78 1,746
1,741 336 741 187 288 209 423 387 602 729 332 909 314 335 7,532 1,476 285 628 158 244 178 358 328 510 618 281 771 266 283 6,383
561 108 239 60 93 68 136 125 194 235 107 293 101 108 2,429 542 105 231 58 90 65 132 120 187 227 103 283 98 104 2,346 - - - - - - - - - - - - - - 30,679
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Flexibility
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Randy ChandlerDirector of SalesRandy ChandlerDirector of Sales