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Totally Hollywood TV/HMCContent Strategy

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Studio Content

Leverage Studio’s Free Marketing Assets

Plus - HMC Content Reviews

Showtimes

Ticketing

And more…

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• Hollywood Buzz

• Hot Picks

• Meet The Stars

• Red Carpet

• What’s Hot

Leverage High-Quality / Low Cost Original Programming

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(Hollywood Related)

Trivia & Fun Facts

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Interactive Trivia - User/Viewer Advantages

• Includes clues, fun facts, & entertaining information

• Real-time competition against clock & other players

• Players can join in anytime

• Fastest response garners more points

• Players are ranked

• See “Top Scores”

• Continuous feedback

• Collect Prizes

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Get ready to play

Hollywood Trivia Time

Brought to you by

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Choose a category

The Big Stars

Recent Feature Films

The Classics

Who Said That?

Separated at Birth

The Best of Yak Shak

Hollywood Trivia TimeBrought to you by the editors of Hollywood.com

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Game begins in

23

seconds

Hollywood Trivia Time

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Which film did Cameron Diaz not star in?

Hint: Cameron Diaz was born

August 30, 1972.

5

secondsremain

50 points

Question #1

A. Bill and Ted’s Excellent Adventure

B. The Mask

C. Something About Mary

D. The Sweetest Thing

E. Being John Malkovich

Hollywood Trivia Time

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You’re right !

250 points

accumulated

A. Bill and Ted’s Excellent Adventure (1984)

The film starred a young Keanu Reeves who

would later go on to star in “The Matrix”.

Hollywood Trivia Time

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Did You Know?

Cameron Diaz first film was the 1994 hit comedy “The Mask”. She

auditioned for the part while working as a model. To her amazement, and despite having no previous acting experience, she was cast as the female lead opposite Jim

Carrey.

Check out the Yak Shak on Hollywood.com

Hollywood Trivia Time

Where you can shoot the breeze with other users about your favorite movies and celebrities.

12

3

secondsremain

Fun Fact

It take 9 cows 3 days to produce enough milk to make 1 box of CHEEZ•IT

X 3 Days =

Hollywood Trivia Time

Get ready for question #2

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Top Ten List

1. LaurieS 500

2. EricI 450

3. MitchR 350

4. Cute1 450

5. SuzyQ 400

6. LeighJ 400

7. PatrickB 350

8. ShaneM 350

9. RuExperienced 350

10. HelenC 350

Hollywood Trivia Time

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Find out how you can get inside the movies.

Click on the CHEEZ•IT box

Next Round begins in

27

seconds

Hollywood Trivia Time

15

Next Round begins in

17

seconds

Hollywood Trivia Time

Check out Hollywood.com for all the info on your favorite stars and films. Read reviews, get movie showtimes, movie tickets, and more.

of the Sci-Fi Channel……On June 2, Sony studios brings you “Monsters R Us”, a warm and fuzzy

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• Unique playing experience / not "commodity" data product

• Addictive entertainment

• Extends time spent on channel/web

• Truly interactive vs.. click-a-button & watch-a-video

• Encourages repeat visits

• Designed for people of all ages

User/Viewer Advantages

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Plays on HMC data/content philosophy

• Leverages current HMC content / skill sets

• Content syndication opportunities

• Content can be used across multiple platforms

• Build “aggregation service” into a full fledged

entertainment & game channel

• Already a proven quantity on iTV, Web, DVD

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• Provides added value to cable operators

• Sponsor/Advertiser graphic/video imbedded in screen*

• Entire game area can be sponsored *

• Current films can be featured as part of Trivia *

• Users compete for prizes*

• Drives traffic to other HMC properties

MARKETING & CROSS-PROMOTION OPPORTUNITIES

* Fee paid by sponsor, advertiser, or studio