10 Essentials to a Great Mobile Experience

Greg Raiz @graiz

}This talk is about great

#1 Visual Aesthetics

This talk is about great

Readable, Usable, Pretty.

Color, Image,

Alignment.

Pretty follows Usable(Put labels on icons)

Aesthetic-Usability Effect

#2 Animations & Transitions

Transition State with Style

Add Fun to Ordinary

Animations instead of tutorials

Data Animation

Data Animation

Setting the mood

#3 Application on-boarding

#4 Error Handling &

Offline

#5 App-Icon & Screenshot

This is what users see

Expedia

Clean I

con

Clean Icon Purpose

Hero Shot

Expe

dia

Uber

Groupon

#6 Thoughtful Notification Experience

#7 Android & iOS Details

Apple HIG

Android Design

Use the ______ you design

#8 Empty States

#8 E

mpt

y Stat

es

#9 Be Polite

Push Notification Location Calendar Contacts Camera

Microphone

#10 Surprise & Delight

Summary…

Keys to a great app

1. It’s not about the features

2. Get caught up in details

3. Don’t build crap

Thank You!…

Gregory Raiz, CEO @graiz

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