Powered by

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Robbie Kellman Baxter created the popular business term “Member-ship Economy”. She is the founder of Peninsula Strategies LLC, a

strategy consulting firm. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-

backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Robbie Kellman Baxter

@robbiebax

Strategy Consultant

Among the most desired of human needs is belonging for people are willing to pay a

premium and give up their privacy in exchange for feeling accepted and loved.

Insight #1

Insight #2

While a membership business model may not be right for your

business, consider these advantages:

Insight #2

While a membership business model may not be right for your

business, consider these advantages:It creates recurring revenue

and removes lumpiness

Insight #2

While a membership business model may not be right for your

business, consider these advantages:It builds a more direct relationship

that strengthens your brand

Insight #2

While a membership business model may not be right for your

business, consider these advantages:It generates an ongoing data stream that can be used to improve service

and identify opportunities

Insight #3

If the ‘Forever Transaction’ is the key metric in a membership model, then innovation must be verb. Unless you continuously tinker with new

ways to add value, you’ll grow stale.

Insight #4

The smart onboarding process has three key steps:

Insight #4

The smart onboarding process has three key steps:

Removing Friction

Insight #4

The smart onboarding process has three key steps:Delivering Immediate Value

Insight #4

The smart onboarding process has three key steps:

Rewarding desired behaviors that will drive member success

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Subscriptions

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:À La Carte Service

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Ancillary Products

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Partnership Streams

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Aggregated Analytics

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Advertising

Insight #5

Pricing is especially tricky in a membership model; consider

these seven potential revenue streams:Free

Insight #6

“Give your service away for free possibly ad supported but maybe not, acquire a lot of

customers very efficiently through word of mouth, referral network, organic search

marketing, etc, then offer premium priced value added services or an enhanced version

of your service to your customer base.” - Fred Wilson on the Freemium Business Model

Insight #7

The genius behind Netflix’s early membership traction was their commitment to focus on one key benefit and deliver it to

a focused audience: no late fees. What’s the one thing that only you can do?

Insight #8

If you must raise prices, over-communicate and consider these two options:

Insight #8

If you must raise prices, over-communicate and consider these two options:

Grandfather existing members at old prices

Insight #8

If you must raise prices, over-communicate and consider these two options:

Add tiers above the current level with more benefits

Insight #9

The best organizations innovate around their business models. Before

you contemplate a shift to a membership model, evaluate these three key issues:

Insight #9

The best organizations innovate around their business models. Before

you contemplate a shift to a membership model, evaluate these three key issues:Product - Does your product need to

be rebuilt to be offered as a subscription?

Insight #9

The best organizations innovate around their business models. Before

you contemplate a shift to a membership model, evaluate these three key issues:

Pricing - How will you price the value of access for a finite

period of time? A month? A year?

Insight #9

The best organizations innovate around their business models. Before

you contemplate a shift to a membership model, evaluate these three key issues:

Communication - Be as transparent and as consistent as possible

Insight #10

Membership is timeless, important and powerful; people crave it.

Is there one component of your business that can support a

membership model?

tweet us!

Get the book

LEARN MORE

CONNECT WITH US!

Tell us what you thinkJenna@voices.com

Presentation created by Chase Jennings

Insights by Moe Abdou