10 New Ways to Get Valuefrom ion in 2017

Welcome

Audrey RossDirector of Customer

Engagement

Shaun WilliamsMarketing Manager

Tweet Us

@ioninteractive #ionwebinar

1. Testing Your Content2. Easy Quick Starts!3. Landing Pages4. Creating Content Stories5. Finding your Perfect Quick Start6. Interactive Video7. Account Based Marketing8. Modern Forms9. Embed Your ion Content10. In-platform Chat

What We’ll Cover

Testing Your Content

1

Testing Your Content1

• A/B tests: Not just for landing pages and site testing!

• Start with high-value and high-volume pieces

• Test the entry into the content

• If lead gen, test the gate (or absence of the gate!)

To Gate or Not To Gate?

Gated Experience

Ungated Experience

Easy Quick Starts

Easy Quick StartsAll customers have them, any

customer can use

No training needed - just save, publish, and launch!

With ready content, can be launched in < 1 hour

Easy Quick Starts

Easy Assessment

Easy Quick Starts

Easy Quiz

Landing Pages

3

Landing Pages

Sears Landing Page

Landing Pages

Total Protect Home Warranty Landing Page

Creating Content Stories

Centermark

Info-graphic

Assessment Results

Finding your PerfectQuick Start

Finding Your Perfect QuickStart

1. Go to ion website

2. Find template gallery, under Examples

3. Explore

Easy as 1-2-3

Interactive Video

“In 2015, videos grew in consumption the most, among all content types. Many are predicting that video will compose 70% of all internet traffic, by 2017.”

Online video is the fastest growing content marketing trend:

~ Neil Patel

43 percent of consumers want to seemore video from brands.

43%

Video = ROI

A Firebrand Group study recently discovered that about 85 percent of marketers have seen

positive ROI from their video efforts.

85%

According to HubSpot research. Video was followed by social media posts, news articles and research content.“…the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.”

Video Is Being Consumed

Video Decision Tree

ion Quick Start - Video Decision Tree

Interactive Video

Account Based Marketing

Quick Starts

Quick Pitch for Accounts Based Marketers

Quick Starts

Online Sales Presentation

Modern Forms

Quick Starts

Landing Page with Mad Lib Form

Quick Starts

Slide-in Right Form

Progressive Profiling

New User

Return User ID

Embed Your ion Content

Embedded Customer Experience

FPL Embedded Calculator

Embedded Experience

Embedded Savings Calculator

Embedded Experience

Embedded Resource Library

In-Platform Chat

In-Platform Chat

Dave

Max

Jay

Maryl

Olivia

Shana

In-Platform Chat

Click on the chat icon

Bonus!Sales Enablement

11

Sell-Side

Sell-Side

Sell-Side

Sell-Side

Quick Starts

ion Quick Start - Quick Pitch for Accounts Based Marketers

Sales Enablement

ion Quick Start - Online Sales Presentation

Sales Enablement

ion Quick Start - Sales Asset Matcher

info@ioninteractive.com twitter: @ioninteractive

aross@ioninteractive.com

Thank You