10 REASONS

SERIOUS MARKETERS CANNOT

IGNORE MOBILE

There is no doubt that mobile is going to be the ‘Next Big Thing’

for marketers. Here are ten reasons why marketers across

the board should not be ignoring mobile as a route to

market.

45.4 million people in the U.S. owed a smartphone in an average

month during the December to February period, up 21 percent from the three months ending

November 2009. – ComScore

subscribers who used downloaded

applications made up 27.5% (up 1.8%).

– ComScore

18% of mobile users access social networking sites or blogs via a handheld device. Browsers were used by 29.4% of

U.S. mobile subscribers (up 2.4 percentage points), while

79.4% of multi-channel retailers are not using

mobile, meaning that there is a huge opportunity here.

eMarketer

Mobile devices are being used for shopping – The ShopSavvy

app allows users to comparison shop right in the store, by

scanning a product’s bar code using a camera phone records

over 40 million scans per month.

About 85% of all U.S. households own at least

one mobile phone, compared to 73% of PC

ownership.

Over 100 million users access Facebook from a mobile device.

More than the combined population of Spain and Argentina

- Facebook.com

According to a recent Juniper Research report, ‘The Mobile

Marketing & Retail Opportunity’, the value of the

mobile retail market is anticipated to exceed $12 billion (£9 billion) by 2014.

Independent app store GetJar has released a report that predicts that the global mobile apps market will be worth $17.5 billion (£11.5 billion) by 2012, a fourfold increase from its value of $4.1 billion in 2009.

When mobile advertising is purchased alongside traditional online advertising, performance increases. According to reports,

online Click-Through-Rates are on average 150% higher amongst

those that were exposed to – and recalled – the mobile ad.

– Internet Advertising Bureau (IAB)

When exposed to ads across online and mobile, recognition was 43%

greater than those exposed just to the online component.

– Internet Advertising Bureau (IAB)

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