10 Reasons Why Advertisers Need to Become Hackers

transcript

A few things going on..!

Ad avoidance!Constant partial attention!Privacy vs relevance

10 Reasons !Why Advertisers Need to Become Hackers.!

Hacker (n.) A hacker is someone who loves to program or who enjoys playful cleverness, or a combination of the two. The act of engaging in activities (such as programming or other media) in a spirit of playfulness and exploration is termed hacking.

Hack (n.) The most ingenious and effective solution to a problem.

The Nerdy The Indicted The Anonymous

Who are hackers?

The EntrepreneurThe PranksterThe Artist

Hackers think the world is full of fascinating problems waiting to be solved.

10 Reasons Why Advertisers Need to Become Hackers.!

Hacking is fast and iterative and about!learning from experimenting rapidly. !

Because hackers !embrace play !and mischief.

Because hackers maintain extreme curiosity.

Because hackers believe no problem should ever be solved twice.

Because hackers think that attitude is no !substitute for competence.

Because hackers believe that freedom is good.

Because hackers solve problems from the inside of technology.

SOMO by The Royals

Because hacking has embedded tension.

Because hackers believe in getting better at getting better.

A world of problems

maintain curiosity

don’t solve twice

competence over attitude

see tension

work inside technology

getting better !at getting better

freedom is good

HACKVERTISING.COM

@daveking www.theroyals.com.au

10 Reasons Why Advertisers Need to Become Hackers

Marketing