Post on 02-Nov-2014
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THINGS TO KNOW ABOUT THE INTERNET
A 2.0 PRESENTATION BY EVAN VAN LISSUM
“ The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy we have ever had. ”
Eric Schmidt, CEO Google
LESSON
What might be true today,may be false tomorrow
MORE THINGS TOKNOW ABOUT THE INTERNET…
…BUT NO ONE EVER TOLD YOU
YOUR TARGET AUDIENCE
WHAT IS A BROWSER?
LESSON
Keep it simple.Your audience is probably not as smart as you
WHO IS USING “KEYWORDS” IN HIS WEBSITE TO RANK HIGHER IN GOOGLE?
I DONOTI DO
LESSON
SEO is great, but do it rightGoogle does not use keyword meta tag in web ranking
SOCIAL MEDIA
What are you doing on ?
1. Men are watching pictures and profiles of women they do not know
Source: Harvard Business School, Mikolaj Jan Piskorski
1. Men are watching pictures and profiles of women they do not know
2. Men are watching pictures and profiles of women they do know
Source: Harvard Business School, Mikolaj Jan Piskorski
1. Men are watching pictures and profiles of women they do not know
2. Men are watching pictures and profiles of women they do know
3. Women are watching pictures of women they do know
Source: Harvard Business School, Mikolaj Jan Piskorski
1. Men are watching pictures and profiles of women they do not know
2. Men are watching pictures and profiles of women they do know
3. Women are watching pictures of women they do know
70% is watching women!
Source: Harvard Business School, Mikolaj Jan Piskorski
Didn’t you wish your brand was a ?
Your brand toughest competition
?
Only 59.000 Belgians have ever tweeted
LESSON
Use social media…wisely
RELAXING BREAK
LESSON
You are not alone out there
QUIZ TIME!
THEME: ADOBE ?
FLASH WEBSITES ARE MORE EXPENSIVE TO BUILD
FALSETRUE
FLASH WEBSITES ARE HEAVIER TO LOAD
FALSETRUE
FLASH IS NOT GOOGLE’S BEST FRIEND
FALSETRUE
FLASH IS DIFFICULT TO UPDATE
FALSETRUE
FLASH IS ONLY USED FOR ARTY-FARTY PROJECTS
FALSETRUE
LESSON
Flash is a wonderful multimedia platform… if used properly
BANNERS
Who has ever clicked on a banner?(accidentally clicking does not count)
Matthew Robson, Aged 15yrs & 7 months
“ Teenagers see adverts on websites (pop-up, banner ads) as extremely annoying and pointless, as they never pay attention to them and they are portrayed in such a negative light that no one follows them. ”
Source: Morgan Stanley
LESSON
Banners are not very sexy
ONLINE VIDEO
Online video is BOOMING!
Youtube100.000.000 videos a day
Video is shared the most of all
Creates a rich experience and content
People want content!
SUCCESS OF VIDEO
www.viralvideochart.com
“ Most teenagers enjoy and support viral marketing, as it often creates humorous and interesting content. ”
Source: Morgan Stanley
1% of the budget is spent on online video
13% of all media consumed in internet = video
SITUATION TODAY
LESSON
Online video is steaming hot.
ONLINE ADVERTISING
There are about108.000.000 websites out there
There are about108.000.000 websites out there
1 of those is yours...
My feeling is that most people have a similar surfing behaviour
DAILY Facebook Yahoo Mail YouTube De Standaard Online Google
WEEKLY Wikipedia Digimedia Twitter Some work related websites Some personal interest websites Links that friends referred me to (via Facebook!)
MY PERSONAL LIST
Most people do not go online with the intention to visit your wonderful created campaign site…
Does that mean we have to stop with online advertising at all?
While people are more online than behind their TV.
(true for 15-25 yo, older people: TV has a very small edge)
“ Teenagers are watching less television because services such as BBC iPlayer, which allows them to watch shows when THEY want. ”
Source: Morgan Stanley
CHANGE YOUR WAY OF THINKING…TODAY
Become their friend...literally
Be part of the conversation about your brand…
A conversation they are having anyway…
CHANGE
Build a brand online by giving them a story (content)
Reputation and conversation is key!
Widgets, applications, video, games, rich media creative banners
CHANGE
Still a big gap between budgets spent online and
traditional media, if we compare it with the actual time
spent online (1.5 hour/day).
CHANGE
Creation online
Media online
Creation offline
Media offline
LESSON
Change your way of thinking
LESSON
never forget that ultimatly it is only advertising
What is the budget for a decent website?
What is the budget for a decent website?
Why is Drupal the best CMS? (see Keynote Robert Douglass 13:30)
What is the budget for a decent website?
Why is Drupal the best CMS? (see Keynote Robert Douglass 13:30)
Are there really naked women working at The Parking Lot?
MORE MAGIC AND WISDOM AT BOOTH D09
www.theparkinglot.comevan@theparkinglot.com
1. What might be true today, may be false tomorrow 2. Keep it simple, your audience is probably not as smart as you.3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform… if used properly7. banners are not very sexy8. Online video is steaming hot. 9. Change your way of thinking10. Never forget that ultimatly it is only advertising
THINGS