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10 Tips To Turbocharge Your Email ROI

Revving Your Email Marketing Engine

May 24, 2016

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Today’s Webinar Presented by

Len ShneyderVP of Industry Relations

SparkPost

Justin ZhuCEO

Iterable

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Tip 1 – Get started right!

DMARCDKIMSPF

IP Address

Domain

Test It | Ramp Up

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Tip 2 – Collect behavioral data on each customer

New or loyal customer? What types of things do they shop for?

Mobile or desktop?Morning, afternoon or evening?

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Tip 3 – Use recency to segment your audience

Bought 8Months ago

Clicks LinksRegularly

No opensNo clicks

Uses mobileapp & clicks

links inemail to site

Newestsubscribers

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Tip 4 – Separate marketing from transactional email

Transactional• Closes Loop• User initiated• 80/20

Marketing• CAN-SPAM• Higher complaints• Non-user generated

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Tip 5 – Use transactional emails for marketing

Better open and click rates

Build high loyalty customers

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Tip 6 – Engage users with a strong welcome series

Users get to know you betterOpportunity for promotionsEncourage engagement on social or app

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Tip 7 – Track and measure your deliverability

­ Deliverability Tools­ Log Files­ Rendering Tools­ Real-time Data

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Tip 8 – Run a shopping cart abandonment campaign

High-ROI

“Free” revenue

Possible variables:- # of messages- Promotions- Content- More…

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Tip 9 – Coordinate email and push engagement

• Reinforcement across channels• Email before mobile or vice versa?

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Tip 10 – Send using encryption to protect your brand and recipients

Protect Your Customer’s Inbox!

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Q&A

Thank you! ~ Justin @hjzhu & Len @lenshneyder