100 for 100Pyramid Scheme Virtual Food Drive

Presenters

• Randy Moser – Auditor

• Delanie Joseph – Director, HR

• Bhavaish Sharma – Financial Analyst

• John Phelan – Production Manager

What are Our Goals?• Raise awareness about food insecurity in

Dallas County

• Provide 100,000 meals and 100,000 loaves of bread to food-insecure residents of the Dallas area

• Enhance company and community morale through friendly competition

What is Our Plan?Two Steps:

1. Raise money for the North Texas Food Bank (NTFB) through a Pyramid Scheme Virtual Food Drive• $1 raised = 3 meals provided by NTFB

2. Donate one loaf of bread to the NTFB for every meal provided by the 100 for 100 Virtual Food Drive (up to 100,000 loaves)• 1 meal = 1 loaf donated by Mrs. Baird’s

How Does a Virtual Food Drive Work?Virtual Food Drive Donors

Mrs. Baird's Employees

Friends & Family

Friends &

Family

(∞)

Friends &

Family

(∞)

Friends or Family of Mrs. Baird's Employees

Friends & Family

Friends &

Family

(∞)

Friends &

Family

(∞)

Other Virtual Food Drive Supporters

Friends & Family

Friends &

Family

(∞)

Friends &

Family

(∞)

Logo

Why a Virtual Food Drive?

• Monetary donations preferred

• NTFB gets what it needs

• No overstocking or understocking

• 93¢ of every dollar

Has Mrs. Baird’s Done this Before?• 2012 – Donated 25,000 loaves of bread– Tarrant Area Food Bank and North Texas Food Bank

• 2011 – Donated $6,000 to the BackPacks for Kids program– Tarrant Area Food Bank

• 2008 – Donated 500,000 loaves of bread to the Pass the Bread campaign– 25 food banks in surrounding communities

Has the NTFB Done this Before?• Food 4 Kids Program– Provided 11,000 hungry school children in North Texas

with a backpack full of food

• Food for Families Program – Distributed food to more than 13,000 families and

52,000 individuals

• Supplemental Nutrition Assistance Program– Provided access to 16.5 million meals

Who are the Food Insecure?

National Average

Denton County

Collin County

Rockwall County

Tarrant County

Dallas County

15% 15% 15% 15%17%

20%Food Insecurity (% of Population)

Who are the Food Insecure?

28%

7% 65%

Do not Qualify for Federal Food Assistance (Rely on Char-itable Response)

Qualify for Limited Federal Food Assistance

Qualify for Federal Food As-sistance

Food Insecure

Food Secure

What is Food Insecurity?• Not “hunger”

• Security – Food for an active, healthy life

• Insecurity – Uncertain availability of nutritious and safe foods

How to Determine Food Insecurity?1. Were you worried that your food would run out

before you got money to buy more?

2. In the last 12 months, did you ever eat less than you felt you should because there wasn't enough money for food?

3. In the last 12 months did you or other adults in your household ever not eat for a whole day because there wasn't enough money for food?

Who is Most Affected?

National Food

Insecurity Averages

What are the Consequences?

Increased:

• Mental health problems among adults

• Incidence of depression among adults

• Obesity rates in both children and adults

Decreased:

• Academic performance among children

• Life expectancy among adults

How to Access the Virtual Drive?• Links on:– Mrs. Baird’s homepage– Dallas Chamber of Commerce homepage– Bags of Mrs. Baird’s bread sold in North Texas

www.MrsBairds.com

How to Access the Virtual Drive?• Quick Response (QR) Codes on:– Bags of Mrs. Baird’s bread sold in North Texas– Flyer distributed to Mrs. Baird’s employees– Banner across Mrs. Baird’s entrance

Flyer

Bread Bag Advertisement

Banner

How to Donate?

Access website

through link or QR code

Select appropriate

division

Add virtual food items

to the shopping

cart

Proceed to check out (debit or credit)

Can I See What I Donate?• Virtual Food Drive page will show real-time

updates in division and community standings

• Empty virtual pantry fills as donations are made

• Enhance philanthropic feeling through visual experience

Virtual Food Drive Screenshot

How to Share with Friends?• Forward Virtual Food Drive link to friends and

family

• Distribute company flyers with QR code

• Enter assigned number to contribute to division’s total

• Forwarding and sharing creates pyramid effect

What is the Community’s Role?• Access Virtual Food Drive through advertisements

on Mrs. Baird’s bread– QR code– Link

• No assigned division number

• Compete against entire Mrs. Baird’s corporation

What Do I Get if I Win?• Present a 3x5 ft novelty check

from Mrs. Baird’s to the NTFB for total amount raised– Top community donor, too

• Appear in Mrs. Baird’s company newsletter

• Display trophy in winning department

• Wear casual clothes to work for 2 weeks

How Much Will it Cost?Item Estimated Need Rate TotalProfessional and Administrative Costs Event Coordination 96 hours $25/hr. $2,400.00 Website Administrator 32 hours $36/hr. $1,152.00 Bread Matching Costs Bread Loaves (up to 100,000) 100,000 loaves $0.10/loaf $10,000.00 Transportation Fuel Cost 46 gallons $3.93/gal. $181.99 Truck Driver Hourly Rate 3 hours $13/hr. $37.92 Printing and Trophy Costs Banner (8' x 3’) 3 $54.84/ea. $164.52 Novelty Check (3’ x 5’) 1 $121.92/ea. $121.92 Department Trophy 1 $73.70/ea. $73.70 Total Cost $14,132.05

Authorization• $7,000 from the Dallas Chamber of Commerce

• Link on Dallas Chamber of Commerce website

• Promote social responsibility and inspire giving back to the community

Q&A

References• Coleman-Jensen, A. (2010). U.S. food insecurity status:

Toward a refined definition. Social Indicators Research, 95(2), 215-230. Doi: 10.1007/s11205-009-9455-4

• Coleman-Jensen, A., Nord, M., Andrews, M., & Carlson, S. (2012, September). Household food security in the United States in 2011. Retrieved from the ers.usda.gov website: http://www.ers.usda.gov/publications/err-economic-research-report/err141.aspx

• Declerk, H. (2012, December 28). Food to grow on. The Dallas Morning News, p. B01.

• Dillard, B. (2008). Mrs. Baird's donates bread. Fort Worth Business Press, 21(17), 4.

References• Feeding America. (n.d.). Map the meal gap: Food

insecurity in your county. Retrieved from feedingamerica.org website: http://feedingamerica.org/hunger-in-america/hunger-studies/map-the-meal-gap.aspx

• Jacob, S. (2012, September). USDA: 20 percent of Dallas County households struggle to feed their families. D Magazine. Retrieved from: http://healthcare.dmagazine.com/2012/09/07/usda-20-percent-of-dallas-county-households-struggle-to-feed-their-families/

References• Miller, R. (2012, June 19). N. Texas food bank $1M

short of its goal. The Dallas Morning News, p. D02.

• Mrs. Baird’s. (2012 December 4). Mrs. Baird’s Bakery donates 25,000 loaves of bread to local food banks in North Texas. Retrieved from: http://www.mrsbairds.com/company/news_detail.php?id=1573

• Mrs. Baird’s. (2011 December 14). Holidays to be less hungry for 1700 students in BackPacks for Kids program. Retrieved from: http://www.mrsbairds.com/company/news_detail.php?id=1494

References• North Texas Food Bank. (n.d.). Donate food. Retrieved

from ntfb.org website: http://web.ntfb.org/page.aspx?pid=276

• North Texas Food Bank. (n.d.). Programs. Retrieved from ntfb.org website: http://web.ntfb.org/page.aspx?pid=287

• Rosales, C. (2012, April 30). A good turn after turn. The Dallas Morning News, p. B01.

List of Figures and Tables• Figure 1. Federal Food Assistance Eligibility Within

Food Insecure Population in Dallas County. Map the meal gap, food insecurity in your county. Retrieved February 26, 2013 from feedingamerica.org website: http://feedingamerica.org/hunger-in-america/hunger-studies/map-the-meal-gap.aspx

• Figure 2. Prevalence of Food Insecurity in the United States, Average 2009-2011. Key statistics and graphics: State-level prevalence of food insecurity. Retrieved February 20, 2013 from ers.usda.gov website: http://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/key-statistics-graphics.aspx#foodsecure

List of Figures and Tables• Figure 3. Digital QR Code Printed on Bags of Mrs.

Baird’s Bread and the Flyer. Google URL shorten-er. Retrieved on March 14, 2013 from Google website: http://goo.gl/

• Figure 4. Pyramid Scheme Organization of the Virtual Food Drive Donors

• Figure 5. NTFB Screen Shot of Virtual Food Drive Store. Donate food. Retrieved April 2, 2013 from ntfb.org website: http://web.ntfb.org/page.aspx?pid=276

List of Figures and Tables• Figure 6. Trophy for Competition Winner. Adapted

image retrieved February 26, 2013 from shutterstock.com website: http://thumb10.shutterstock.com/photos/thumb_large/548344/99864143.jpg

• Figure 7: Pyramid Scheme Organization of Mrs. Baird’s Virtual Food Drive Donors

• Table 1. Budget for Pyramid Scheme Virtual Food Drive Community Action Project