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Women 25-35Orders over €40

Men named‘Bill’

Men livingin Athens

Women that bought brand

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70% of consumers consult reviews or ratings before making a purchase

90% of online consumers trust recommendations from people they know

70% trust consumers they don’t know; 27% trust experts; 14% trust advertising

63% of customers are more likely to purchase based on reviews

Sources: Business Week, Econsultancy, BazaarVoice, iPerceptions

Source: Reevoo

1,638,000 reviews!!!(wouldn’t you buy it?)

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