11 Mistakes that Are Killing Your Business Card - allBcards

Post on 23-Jun-2015

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Have you ever wondered why some business cards are kept while others are not? You no longer have to guess the answer. Below I have put together a list that will help you with this. If your business cards are thrown away the same day you give them out, chances are it has to do with poor design elements. To help you avoid some of these mistakes, I have created the following list. ---------------------------------------- This article is part of allBcards’ Complete Guide to Business Cards. A step by step guide to business card content, design, printing and distribution (102 pages!)

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11 Mistakes that Are Killing Your Business Card

1. Your business card is so crowded that your prospects will not bother reading it. They will pitch it in the trash as soon as you turn your back.

2. You use too many colors and your card looks more like a mini circus billboard. No one will take you seriously.

3. The fonts you use are so tiny that your customers and clients need a magnifying glass to read the text.

4. The colors on the business cards you just received from the printer do not match your other marketing materials.

5. Visual elements seem to be added at random. Your prospects find it annoying to search for the most important information on your business card.

6. Your business card looks more like a flyer. It contains too many salesy words, promotions, price symbols, product images, and so forth.

7. Your business card delivers a brand image that does not fit your other corporate materials. Be consistent, so customers can easily recognize your brand.

8. You use light fonts on a dark background and the text is illegible on the printed business card.

9. There is too much text on your business card. Keep it simple!

10. You didn’t put your text within the safe zone and it was cut off!

11. You are not using the back of your business card. Huge mistake!