Post on 28-Jan-2018
transcript
Le buone regole...
realizzare un pack test
con QuickSurveys
2
Agenda
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Giovanna Martinelli – Group Account Director
Cosa significa l’automatizzazione della ricerca
Maura Guerretta – Digital Research Manager
Come realizzare un PowerPack
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Survey AutomationEnd-to-End Automation – Data Delivery in 8 Hours Multiple Markets
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Toluna end to end digital research ecosystemRevolutionary Insight
2014 2015 2016 2017
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Why PowerPack?
“Which is the best design?”
“Which one fits with the brand at best?”
• Even with limited insights budget conduct on-demand monadic pack testing
• Limited research expertise required, an intuitive wizard guides the way
• Cuts down the time to insight and delivers results 10 times faster than traditional methods
• Offers guidance on pack fine tuning opportunities
• Reveals your pack’s strengths and weaknesses
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How it works: 8 steps
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DEFINE THE PRODUCT CATEGORY
IDENTIFY UP TO 10 BRANDS TO BE EVALUATED
ADD A SCREENING OR PROFILING QUESTIONS
ADD PACKAGING CONCEPTS
SELECT TIME EXPOSURE QUESTIONS
SELECT PACK QUESTIONS
ADD ADDITIONAL QUESTIONS8
DEFINE THE PACKAGE STATEMENTS
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A PowerPack example: Coca Cola Zero
PACK 1 PACK 2
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Step 1
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DEFINE THE PRODUCT
CATEGORY
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Step 2
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IDENTIFY UP TO 10 BRANDS
TO BE EVALUATED
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Step 3
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ADD A SCREENING OR
PROFILING QUESTIONS
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Step 3
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ADD A SCREENING OR
PROFILING QUESTIONS
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Step 4
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ADD PACKAGING
CONCEPTS
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Step 5
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SELECT TIME EXPOSURE
QUESTIONS
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Step 6
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6 SELECT PACK QUESTIONS
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Step 7
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DEFINE THE PACKAGE
STATEMENTS
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Step 8
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ADD ADDITIONAL
QUESTIONS8YouTube/QuickWebinar Contact-it@Toluna.com
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PowerPack: Case Study «Coca Cola Zero»
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DASHBOARDTHE PACK COMPARISON
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DASHBOARDTHE PACK COMPARISON
PowerPack: Case Study «Coca Cola Zero»
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DASHBOARDTHE INDIVIDUAL PACK
PowerPack: Case Study «Coca Cola Zero»
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