11 reasons to

OUTSOURCE your marketing

Results & savings are 2 of them

Agencies have the expertise needed for modern marketing

1. Specialist skills

SEO Content creation

Content distribution Inbound marketing

Outbound marketing Blogging & social media

Lead generation Lead nurturing

PR & Advertising Industry events

2.Perspective

Your industry

Marketing trends Marketing practices

Your competitors & their strategies

Agencies take a higher view of

3. Up-to-dateness

Agencies must be up with latest

marketing methods, trends & technologies

NATIVE ADVERTISING

Smart Marketing or

Dumb Deception?

4. Objectivity

Distractions

Influence from sales

Pressure from

management

Diversion to other projects

Agencies not affected by internal forces

5. Breadth

Specialists or contractors for every aspect of marketing - from research and SEO to lead generation, messaging, content creation and collateral production

Agencies have wider resources

6. Priority

Corporate PR Communications Graphic design Event co-ordination Legal

> Priority & faster results

Agencies don’t compete with your other teams

7. Flexibility

No long term commitment

Payment on results not activity Fill in gaps in your team Stop or start as needed

You focus on core business

Agencies are more flexible

8. Outcomes

Assure & meet deadlines

Paid on results

Poor performance =

contract cancelled

Agencies In-house teams

Agencies give more predictable outcomes

Deadlines can slip due to diversions, leave etc

Paid regardless of outcome

Harder to fire employees

VS

9. Cost

You pay only for results

No learning on the job

No overheads

You stay within budget

Agencies can save you money

10. Results

Outsourced lead generation achieves 43 %

better results than doing it in-house Source: Marketing Sherpa Survey

Agencies get better results

11. Efficiency

Focus on results

Constant fine-tuning

Fast turnaround

Constant process

optimisation

Agencies have to be efficient

Best of both worlds

Agency Specialist skills in PR, advertising, content creation, copywriting, SEO, social media strategy

When you work hand-in-hand

In-House

Detailed knowledge Core business, customers, partners, competitors products & services

How to choose the right agency

Impressed with their passion?

Checked their processes?

Talked to their customers?

Met your account team?

Expectations clear & aligned?

Outcomes & budgets defined?

Starting with a Pilot Project?

Look for complementary skill sets

How to get the best from them

Provide clear, candid briefings

Help them come up to speed

Assign your best people

Have realistic expectations

Insist on regular reviews

Call us (02) 9909 0246 info@technoledge.com.au

Check us out www.technoledge.com.au

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