Post on 12-Jan-2015
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Introduction to social media
Mark Walker, SCIP
Regional ICT Champion for the South East
Regional ICT Champions
Listening
Understanding your audience
Strategic planning
Managing campaigns
Collaboration and teamwork
Growing your voice
Measurement
Regional ICT Champions
Three strands for 2010/11
• Signposting to information about third sector use of ICT
– Top websites
– Databases, websites, funding, fundraising
• Support services for the third sector
– Suppliers, volunteers, social enterprises, CVS
• Social Media
– Benefits, techniques
About this session
• A changing world
• TLC: Think Like your Customers
• Tuning In
• Integrated Campaigns
• Next steps
A changing world
A new fundraising challenge
What we’re used to
One application @ £1,000s
What we need to learn
100s of donations @ £10
What is social media?
• Podcasting
• Blogs
• Video-sharing
• Microblogging
• Delicious
• Social Bookmarking
• Document-sharing
• Video Conferencing
• Doodle
• Wordpress
• Wordle
• Joomla
• Google Docs
• Ning
• Yammer
• Slideshare
• SurveyMonkey
• Wikis
• Email forums
• Bulletin boards
• Foursquare
• Groupon
Who uses social media?
There are 28.5 Million people on Facebook in UK in Jan 2011From www.checkfacebook.com
Who is using social media?
• Young People
• Older People
• Wealthy People
• Poor People
• People With Disabilities
• Geographic Communities
• Communities of Interest
• Government
• Business
• Individuals
• Your Colleagues
• Your Volunteers
• Your Friends
• Your Family
• Your Funders
• Your Partners
• Your Customers
• Your Competitors
• Your Suppliers
Third Sector use of the internet
• 66% - fundraising and other research
• 61% - purchasing goods and services
• 51% - online membership or subscriptions
• 45% - remote access
• 40% - e-learning
• 37% - social networking
• 21% - blogging
• 20% - VoIP / Skype – internet telephone calls
• nfpSynergy, Virtual Promise 2008
• groups with <£1m turnover
Who doesn’t use the internet?
• 10 million adults have never used the internet of which
4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed
and 19% are families with children.
• 70% of people living in social housing aren’t online –
which is 28% of everyone not online
[Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet
[ONS 08]
TLC: Think Like Your Customer
What can the social media do?
• Fundraising
• Communications
• Information
• Listening
• Collaboration
• Productivity
• Interaction
• Branding
• Development
• Trust
Generating
Income
Better
Services
Who Can we Hear?
The Sellers?
Or the Buyers?
Marmarati.org
Getting a Grip
• Too Many Choices
• Too Little Time
• Too Little Direction
• Evidence
• Patience
• Focus
• Routine
• Measurement
The Problem The Solution
Grow bigger ears
http://www.flickr.com/photos/richevenhouse/2012636456
Tuning in
http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
Listen • Research
• Learn
• Follow
• Networking
• 20-30 mins/day
• YouTube
• Tweetdeck
• Slideshare
Share • Retweet
• Connect
• Comment
• Debate
• 20-30 mins/day
• Bit.ly
Publish • Blogging
• Presentations
• Video
• Podcasts
• 2-3 hours/week
• Wordpress
• Slideshare
• YouTube
How long does it take?
http://www.flickr.com/photos/richevenhouse/2012636456
Be useful
http://www.flickr.com/photos/stevenraymondparker/127399509
Measure and improve
• Use a spreadsheet
• Measure what you can
• Do it often
• Look for patterns
• Share and learn together
Integrate your campaigns
Plan your campaigns
• Identify events in next few months
• Focus on your audience’s needs
• Use social media as part of a mix
• Link your overall goals to short term targets
• Agree a social media policy
Think internet first
• Low cost, high impact
• Share your stories
• Hear other voices
• Always on
• Flexible, dynamic
How to use social media
• Twitter: announce what you’re doing/ask questions
• Blog: engage the audience, explain yourself
• Facebook: invite friends, build community
• Youtube: show who you are, explain yourself
• LinkedIn: ask questions, share knowledge
• Surveymonkey: ask what they want
What you need for telling stories?
• Computer/internet
• Storytelling skills
• Technical help
• Video camera + mic
• A website or blog
• Facebook Fan Page
• YouTube account
• Twitter account
• JustGiving account
• Time + help
• An audience
• Luck + perseverance…
Exercise 1: Planning your campaigns
• What role can social
media play?
• Who will you target
using social media?
• Which social media
will you use?
• Why is social media
relevant?
• How will you measure
what works?
Exercise 2: Plan your own campaign
Objectives
Audience
Research
Messages
Budget
Schedule
Delivery
Measurement
Where next?
• Think internet first
• Start planning mini-campaigns
• Use it to Think Like your Customers
• Work together on a social media policy
• Download the Social Media Guide:
– www.ictchampions.org.uk/downloads
Regional ICT Champions
Listening
Understanding your audience
Strategic planning
Managing campaigns
Collaboration and teamwork
Growing your voice
Measurement
Good luck!
This workshop is based on the work of:
• Mark Walker
• @scipmark 01273 234049
• www.seictchampion.org.uk
• Regional ICT Champions: www.ictchampions.org.uk
• www.slideshare.net/scipmark